Sopheak Chhin

Experience

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  Smart Axiata

  Jan 2012 - Jan 2013

  Revenue Assurance Officer

  In his first career as a Revenue Assurance Officer, Sopheak CHHIN has absorbed more than possible he could. He has tried to learn in deep and got involved in every environment around. No longer than 6 month, he has been nominated and awarded as a Best Performer. Last but not least, in his career, he has also been recognized and rewarded as a Valor of Hello Axiata under a Marketing Strategy campaign joined by most of hello staffs. Logical thinking is the best feature that he is holding to handle everything tactfully. Show less

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  Smart Axiata

  Feb 2013 - Oct 2015

  -Professionally leading the process of Mobile Money-Professionally dealing with vendors for the product improvement and innovation -Coordinating and representing the product and process to the top managements-Successfully learned about the core process of Mobile Money by a business trip in Sri Lanka, eZCash from Dialog.-Successfully provided the training toward over 60 people about the new products-Providing support and guideline to the relevant departments -Responsibilities of revenue assurance and fraud management-Professionally track on the existing and new products -Worked closely with product team to assist on product evaluation and improvement -Implemented the best practices for Billing and BI team-Professionally detected risk and fraud and how to eliminate/mitigate them Due to the best performance record for the previous work he has done, he has been selected to pursue his work for the merged company--Hello and Smart.

  • SmartLuy Product and Process Manager

    Apr 2015 - Oct 2015

  • Fraud Management Specialist

    Nov 2013 - Apr 2015

  • Revenue Assurance Officer

    Feb 2013 - Nov 2013
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  Cellcard (CamGSM Co. Ltd.)

  Oct 2015 - Jan 2017

  Enterprise Segment Marketing Manager

  - Handling the corporate solutions for business partnerships and facilitation- Passionately seeking new opportunities and finding the best experiences for the customers.- Initiating and designing new potential products and services with the consumer orientation- Looking forward to the future of the technologies and trying to feature them together with customer preferences- Exploring not only the customer want currently but also the customer need now and in the future- Keeping and optimizing every process flow and people in the right track with integrity Show less

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  EFG

  Feb 2017 - Jun 2018

  Head of Costa Coffee Cambodia

  - To run the Costa Coffee Business in Cambodia with efficiency and trust- To work on operation-Sale, Cost, and Customer Satisfaction- To monitor on daily activity of the Costa Store, Spot Check, and to provide internal procedure, guideline, and training- To lead the store managers and the baristas to be connected with the brand, proud to be a part of us, and working with passion, aspiration and inspiration- To do the strategy and the marketing plan for the business- To foresee the future market and demand- To work closely with relevant departments to optimize the operation, increase sale effectively, and reduce unnecessary cost and expenses.- To work with the franchiser for the best practice, procedure, and compliance- To deal with location owners and the project contractor for the lease and design a new store Show less

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  Wing

  Jun 2018 - Aug 2024

  Responsibilities: 1. Develop customer-centric strategies: • Lead the development of customer-centric strategies that align with business goals and objectives. • Identify target customer segments and develop strategies to acquire, retain, and grow these segments. • Collaborate with cross-functional teams to integrate customer insights into business plans and product development processes. 2. Drive customer insights and research initiatives: • Design and execute customer research initiatives, including surveys, focus groups, and interviews, to gather insights on customer preferences, behavior, and satisfaction. • Analyze customer data, trends, and feedback to identify patterns and actionable recommendations. • Stay up-to-date with industry trends, market research methodologies, and emerging customer insights tools. 3. Provide actionable insights: • Translate customer insights into actionable recommendations for business strategies, marketing campaigns, and product enhancements. • Present insights to senior leadership and stakeholders in a compelling and clear manner. • Monitor the implementation of recommendations and measure their impact on customer satisfaction and business performance. 4. Lead a team of customer strategy and insights professionals: • Recruit, develop, and manage a team of analysts and researchers. • Provide guidance, mentorship, and support to ensure the team's success. • Foster a culture of continuous learning and development within the team. 5. Collaborate cross-functionally: • Work closely with cross-functional teams, including marketing, sales, product development, and customer service, to ensure a customer-centric approach in decision-making. • Collaborate with marketing teams to develop targeted marketing campaigns and messaging based on customer insights. • Partner with product development teams to incorporate customer feedback and preferences into product roadmaps. Show less • Manage and develop Customer Life Cycle and Customer Value Management with sustainability• To encourage and educate customers to enjoy the ecosystem while learning from them for ongoing development and NPS increment• Project the roll-out of multi-channel contact strategies to optimize spend and maximize customer life stage migration• Own planning, deployment, and business readiness processes for the CRM campaign portfolio• Implement best practices for the digital channel, email, SMS, and mobile app to maximize ROI.• Provide input for building strategy around the communication--App Push, digital engagement, email, and SMS approach• Continuously test new targeting approaches to advance learning and results.• Communicate customer insights, campaign results, and CRM roadmap to the relevant stakeholder• Work closely with data scientists and data engineers to create data products that customers will need and want• Maintain personal/professional development to meet the changing demands of the role, including all relevant regulatory and legislative training• When dealing with customers, clients, or colleagues, ensure that we give a clear and consistently high-quality service that presents a professional and positive image of the organization• Take all reasonable steps to ensure appropriate confidentiality Show less - Comprehensively work on the company revenue target, subscriber acquisition and quality- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities- Supervise the Enterprise Business department and provide guidance and feedback to other marketing professionals- Produce ideas for promotional events or activities and organize them efficiently- Plan and execute campaigns for corporate promotion, launching of new product lines etc.- Monitor progress and submit performance reports- Responsible for producing valuable Enterprise Business content for the company’s online presence, editorial design and organizing the company’s publications- Conduct general market research to keep abreast of trends and competitor’s marketing movements- Control budgets and allocate resources amongst projects- Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships Show less - Design and implement comprehensive marketing strategies to create awareness of the company’s business activities- Supervise the Enterprise Business department and provide guidance and feedback to other marketing professionals- Produce ideas for promotional events or activities and organize them efficiently- Plan and execute campaigns for corporate promotion, launching of new product lines etc.- Monitor progress and submit performance reports- Responsible for producing valuable Enterprise Business content for the company’s online presence, editorial design and organizing the company’s publications- Conduct general market research to keep abreast of trends and competitor’s marketing movements- Control budgets and allocate resources amongst projects- Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships Show less

  • Customer Strategy and Insights Director

    Jan 2024 - Aug 2024

  • Customer Life Cycle Management Director

    Jun 2022 - Dec 2023

  • Head of Customer Life Cycle Management

    Sept 2020 - May 2022

  • Senior Segment Marketing Manager

    Jul 2019 - Sept 2020

  • Segment Marketing Manager

    Jun 2018 - Jun 2019