Michele Noce

Experience

• 

  P&G

  Jul 1998 - Jun 2011

  P/L responsibility for total Braun (4 business categories) across 6 markets in Southern Cluster $320M+, managing team of 2 assistant brand managers and 2 sales managers. Developed and executed targeted business development strategies to establish strong markets for Braun products, coordinating all aspects of implementation. Highlights•Drove best shares growth across global Braun organisation for FY 2011/2012, with 3 markets delivering number 1, 2, and 3 best business results (top lines, bottom lines, and shares) for the globe.•Pioneered first-ever Braun go-to-market global guidance structure, establishing standards, clear guidance, and recommendations for Braun business leaders across globe. Set fundamentals to promote change throughout total Braun business model worldwide.•Designed best share and reapply programme in P&G organisation. Show less P/L responsibility for Braun Male Dry Shavers +300 MM$. Defined and implemented 18-month business plan and regional toolkit. Managed 2 direct reports.Highlights•Achieved best market shares for entire EMEA region in decade, all-time highest share in Germany, share growth in 10 out of 11 markets, and all-time high top and bottom lines for region.•Spearheaded development of regional toolkit (recruited Hollywood movie actor) with focus on base business to replace global toolkit that was insufficient to support the growth of region. Delivered first ever MDS Current Best Approach tool, defining top 10 do’s and don’ts for marketing and sells, which has been reapplied on global scale. Show less Managed brand development and marketing for Fater JV ($1B+ joint venture between P&G and Angelini Italian company). Designed marketing campaigns and P/L responsibility for $200M+ pad line. Supervised 3 assistant business managers.Highlights•Propelled 3 record years for pad line, reaching 80% market shares and +2% profit margin (best results for P&G worldwide) while overcoming challenges from low-cost local competitors by introducing new market-optimised product.•Delivered first-ever vertical portfolio guidance in feminine care. Designed and qualified new pads portfolio from low-tier to super premium (encompassing 4 product lines), driving successful launch 1 year before global rollout. Portfolio approach has been reapplied globally. Show less

  • Business Leader Braun Southern Cluster

    Jul 2010 - Jun 2011

  • Senior Brand Manager Braun EMEA Male Dry Shavers

    Mar 2009 - Jun 2010

  • Brand Manager Lines Italy (Fater JV)

    Feb 2006 - Feb 2009

  • Assistant Brand Manager, Fabric Care, Western Europe

    Dec 2002 - Jan 2006

  • Production Department Manager

    Jul 1998 - Nov 2002
• 

  Procter & Gamble

  Jul 2012 - Feb 2015

  Marketing & Digital Leader, Gillette E-IMEA Base Business ($3B), Geneva, Switzerland (2013-Present)Develop and implement marketing plans for base business and head of digital for Gillette E-IMEA. This is highly strategic role as Gillette is among top global brands and E-IMEA is the largest and most strategic region with 131 markets. Led multifunctional team of 20+Highlights:•Led Gillette personalized razor start-up: www.mygillette.de. This project has broken 3 significant records: a) first ever P&G personalized product; b) first ever personalized product in the industry that enables direct to consumers sells as well as e-retailers sells and c) fastest Gillette product initiative: less than 6 months from the idea to market. This project has been presented to P&G CEO A. G. Lafley as one of the most innovative business ideas of 2014.. •Redesigned Gillette digital strategy for the E-IMEA. Created new digital ecosystem focused on top tiers digital platforms. Delivered +140 IYA ecommerce sales. •Introduced a new approach to maximize YouTube views that has become best in class for P&G. Reached +33 MM views with Football 14 teaser campaign becoming n.1 most watched sport video for P&G and n.5 in total sport industry in 2014: http://www.youtube.com/watch?v=Hc7oa-e3Blg•Led Category Growth Program for WE to deliver +1% category growth (after several years of decline) by accelerating trial and consumption. •Earned several awards and recognitions, including Top Ranked Regional Managers for past 10 consecutive years. Show less Marketing and Digital Leader with P/L responsibility, Braun WE, Geneva, Switzerland (2012–2013)Direct all marketing initiatives and functions for total Braun (4 categories) $400M+. Develop and implement long-term marketing plans (3 years) as well as lead the short term execution. Introduce new business model brand support to digital. Lead team of 6 assistant brand managers located in top 6 Western Europe markets, developing, coaching, and training top talents.Highlights•Improved regional bottom line by 20% within 1 year. This is the best result in decade. •Introduced new business model such as moving the brand support from seasonal TV support to digital always on, while significantly reducing overall marketing spending •Generated significant share growth (+3.0) for Braun male dry shavers in L12M region, establishing Braun at top of P&G brands in terms of share gain.•Achieved all-time high shares in 3 major markets (France, Nordics, Italy). In Nordics Braun achieved market leadership for the first time in history. Show less

  • Marketing and Digital Leader, EMEA, Gillette Base Business

    Jul 2013 - Feb 2015

  • Marketing and Digital Leader Braun EMEA

    Jul 2012 - Jun 2013
• 

  Essity

  Jul 2015 - now

  Senior business role acting as strategic partner and reporting into Health and Medical Business Unit President. Responsible for the Business Unit Strategy for a wide portfolio that encompasses Incontinence, Wound Care, Orthopedics and Compression categories. Responsible for Business Unit marketing and digital agenda, customer education, business logistics and Incontinence assortment management. Leading a direct team of +100 people and functional leader for Business Unit Marketing (+300 people):o Building a world class marketing organization by improving the proximity to customers and by strengthening the synergy between global and local teams o Delivering best-in-class digital marketing and setting a new standard for the MedTech industry: -Development and implementation of BTC and BTB advanced system solutions-Advanced digital marketing led by a centralized team. Pioneering AI implementation-Leading a global eCommerce organization to accelerate business growth by leveraging our own platforms and external online shops-Breaking new grounds with the Senior Care Platformo Pioneering advanced Medical Solutions to simplify and improve interaction with customers and patientso Driving Professional Education to enhance customers and professional categories knowledgeo Reshaping Business Logistics and Customer Services to provide superior services to our customerso Leading Assortment Management in Incontinence to provide optimal product solutions across all channels and continuous cost improvement Show less Global leader of TENA MEN and Lights by TENA brands. Key objective: accelerate the progression of the 2 businesses by focusing on penetration and further strengthening market leaderships around the globe. Lead the digital transformation for TENA. Lead team of 5 direct report and +20 indirect. Responsible for marketers, technical managers and digital project managers. Highlights:• Aligned with management a brand new vision that will make TENA MEN a successful global brand. Created 5 years innovation road map with major breakthrough innovations. Delivered average growth of +18% in top markets. • Strengthened Lights by TENA business model and created 5 years innovation road map. Key objectives are: win recruitment of new entrants and rejuvenate brand image. Delivered average growth +15%. • Digital champion for TENA. Aligned turnaround plan with management to make TENA a world class digital brand by 2020. Introduced a centralized approach to manage always on activities: Google, Facebook and Displays. This model has delivered outstanding results: 5 times more samples at half of the cost. • Won 2 global president awards: 1) GHC: best brand building with TENA MEN and 2) Inco BU: best competitive plan (welcome party) Show less

  • Global Vice President Business Strategy & Marketing Health and Medical

    Jan 2024 - now

  • Global Vice President Market & Business Development Health and Medical Solutions

    Jan 2021 - Dec 2023

  • Regional Marketing Director Health and Medical Solutions

    Feb 2018 - Jan 2021

  • Global Brand Director and Digital Leader Hygiene

    Jul 2015 - Feb 2018