Gracie Xu

Experience

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  Hesvidia Limited

  Aug 2009 - Nov 2012

  Co-founder & Business Development

  As a co-founder, spearheaded business development efforts across US and European markets, achieving remarkable success in key projects. Generated over 30 million RMB in sales revenue in the first year of business. Took charge of the Sales and Marketing team, instituting departmental systems, rules, and strategic plans, resulting in enhanced operational efficiency and goal achievement.Developed and executed a comprehensive product roadmap and business development strategy aligned with global industry trends, positioning the company for long-term success. Show less

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  Naviot Information Technology Co.,Ltd

  Nov 2010 - Nov 2012

  Founder & CEO

  As the founder and CEO of NAVIOT, a company specializing in the development and implementation of Internet of Things (IoT) technology products, I oversee the initial fundraising, establishment of partnerships and teams, as well as business development and project implementation. We collaborated with the China Internet of Things Research Institute, with the institute representing as an investor, and had signed a strategic cooperation agreement with China Telecom in Jilin Province, responsible for the construction of IoT cities in the region. Show less

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  PatSnap

  Nov 2012 - Aug 2014

  Marketing Manager, APAC

  PatSnap is a leading provider of research and development (R&D) analytics, for analysing tech trends, driving innovation, market planning, competitor intelligence and maximising return on IP assets.Directed extensive market research and formulated impactful strategies. Pioneered successful digital marketing initiatives, elevating online visibility. Conducted pivotal intellectual property research for financing decisions. Achieved a noteworthy 200% boost in sales volume in 2013. Established robust industry relationships, led the APAC marketing team, and orchestrated global events to amplify brand presence. Show less

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  Warrenwell

  Aug 2014 - Aug 2018

  Warrenwell is a high-tech company focusing on the field of hospital intelligence and automation, with more than 100 independent intellectual property rights. Strategic Planning - marketing strategy and competition strategyMarket Analysis - Created and maintained a database of market information, including policy data, hospital data, industry associations, and industry dynamics. Pricing - focus on both financial and product/service value creation Product Development Planning (MRD) - 3 solution systems, and 8 productsProduct Launch - 2 products

  • Marketing Manager

    Aug 2016 - Aug 2018

  • Product Manager

    Aug 2014 - Aug 2016
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  Shenzhen Fulitong Information Technology

  Aug 2017 - Jun 2022

  Board Member & Co-founder

  Fulitong is a company dedicated to the development and application of instant messaging and payment products. The main target market is the Middle East region. I was involved in the company's founding and primarily responsible for business strategy & plan, fundraising, financial management, and investor relations. Additionally, I served as a long-term business strategy consultant, guiding the company's crucial decisions.

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  Arjo

  Aug 2018 - now

  Sales team & distributor management (6 months)Developed and managed the annual marketing plan, budgets, and eventsStrategized the long-term care business in China market, resulting in increased market share and revenue growthUndertook competitors' comparison and bidding specifications, ensuring a competitive edge in the marketDelivered product training to sales and distributors on various medical productsSupported sales to improve opportunities by preparing specific solutions and competitors' product analysisConducted market research and analysis of the China market size.Built social media channels, including WeChat official account and website, increasing brand awareness and engagement among target audiencePlanned and managed CMEF and ICU congress and other related events, leading to successful product launches and increased leads.Assisted sales director to develop KOLs to get deep cooperation with top 100 hospitals in China, resulting in increased sales and stronger relationships with key customers. Show less

  • Global Customer Education Director

    Apr 2021 - now

  • Senior Marketing Manager China

    Apr 2020 - Apr 2021

  • Marketing Manager China

    Aug 2018 - Apr 2020