
Matthew McKerchar
Counsellor

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About me
Account Manager at Carat UK
Education

Hilton College
2011 - 2015MatriculateActivities and Societies: Hockey Squash Athletics Dining Hall committee Matric of Churchill House

AAA School of Advertising
2016 - 2017Bachelor of Arts - BA Marketing Communications Completed 1st & 2nd Year
Red & Yellow Creative School of Business
2020 - 2020Advanced Diploma Marketing, Advertising & Communications
Vega School
2019 - 2019Bachelor of Commerce - BCom Marketing/Marketing Management, General
Experience

Sugar Bay Camp
Dec 2016 - May 2018CounsellorWas a conselor 16th December 2016 till June 2018. From December 2017 to March 2018 a contract was put in place to be a Pro-Counselor. As a Pro-Counselor weekly stock checks on equipment and a subsequent report to the Head Counselor of the camp had to be completed as a part of the job role.From February 2018 till April 2018, an additional role was taken on as a Squad Leader. In this position, depending on the size of the camp, there would between 5 to 10 Counselors reporting to each Squad Leader. The duties were: ● Plan and run evening programmes. ● Weekly written evaluations for each counselor. ● Manage the smooth operation of daily programs. ● Reporting of any problems to the front office. Due to the Head Counselor being on leave for 7 days, another role was taken upon myself, this was to be the Acting Head Counselor for the duration. Responsibilities in this regard were numerous administrative responsibilities, including liaison with the teachers of the attending school, to ensure that the children and teachers were happy. In addition, a weekly report to the resort manager and owner of Sugar Bay had to be compiled, giving an evaluation for each counselor performance in that week. Show less

Little Switzerland Resort
Aug 2018 - Jan 2019BarmanWork along side the Duty managers to place orders for the restaurant and prepare drinks for guests. Other duties included cleaning the bar everyday; cashing up at the end of a shift to ensure all monetary actions balance with the systems in place.External duties included managing the entertainment department when the manager was on leave.

365DigiSales
Mar 2019 - Dec 2019Our promise: First class pro-active, personal and, custom digital sales solutions!Our vibe: Obsessively customer-centric, social tech geeks. We only give team hi-fives once our clients win. We constantly conceptualize solutions because our customer comes first.
Junior Marketing Manager
Nov 2019 - Dec 2019Intern
Mar 2019 - Nov 2019

StartYourSales™
Jun 2019 - Nov 2019Sales RepresentativeStartYourSales is a full-stack sales generation consultancy that uses the cutting edge technology and tools to help companies scale outbound sales. We provide sales consulting and coaching services to generate accelerated revenue growth for companies who are ready.

Sleuth.
Oct 2020 - Oct 2020InternAs a part of my course at Red & Yellow we were tasked with completing 2 weeks of Work Placed Learning, I had the opportunity to work with Sleuth Africa where I worked with fellow students on conducting research for our client and compiling the primary research to find insights and report back on our findings. In this internship we learned how to conduct primary research and map out a consumer journey, and identify key painpoints to help our clients identify key areas for innovation and change.

IProspect
Feb 2021 - Jan 2023Paid Social Media SpecialistiProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.Client Experience:Mondelez UK - Working across multiple product brands such as Cadbury; Oreo; belVita; Halls; Trebor Mints; Philadelphia; LU Biscuits and Toblerone EuropeAwards:Cadbury Easter "Cadbury Worldwide Hide" Twitter - The Data & Creativity Award 2022WARC Top 100 Worldwide Campaigns - 79thCadbury Twirl Orange "Twirl Orange Presale":- Twitter Innovation Award 2021- Best Social Strategy & Creative Idea - Shortlisted 2022Cadbury Wispa "Wispa Stock Exchange" - Shortlisted 2022 Show less

Carat UK
Nov 2022 - nowWe are Carat, the most progressive media agency network in the world.Our people, culture and organisation, are dedicated to designing for people - this is the clear and simple message that drives all that we do. We encourage our people to show a continual passion to be brave, to experiment, to re-invent and to help push the work we do further and faster, while consistently looking for fresh and better ways of growing our client’s brands and driving measurable business performance.This all comes to life in a culture that recognises that diverse perspectives are a necessity to drive innovation. A fast-paced but balanced working environment encouraging everyone to be the best version of themselves.Clients: PandoraFerreroPost OfficePremier FoodsRole: Holistic Strategic Planning; Data Analysis & Interpretation; D2D Client communications; Channel team briefings; Media Owner liaising; Reporting; Channel media planning; PCA development; Service Reviews; Monthly Competitor Analysis Show less
Client Account Manager
Jun 2024 - nowSenior Client Executive
Nov 2022 - May 2024
Licenses & Certifications

First Aid Level 1
PADI- View certificate

EFSET Quick English Check - Score: Advanced / Proficient (CEFR C1/C2)
EF Education First 
Sky Media TV Skills
SkyApr 2023
Volunteer Experience
Inventory Controller
Issued by Buckle Up In The Back on Jun 2014
Associated with Matthew McKerchar
Languages
- enEnglish
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