Jude Jayakody

Experience

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  Associated Motorways (Private) Limited

  Jun 2018 - Oct 2021

  Planning and execution of brand development and new product development after-sales division.Managing & Developing digital media platforms of aftersales brands such as Pitstop & Road SideAssistance.In charge of organizing the in-house promotional/ marketing campaigns by providing allrequirements and monitoring ROI.Participating in service dealer management activities such as selecting, auditing, branding, andtraining.Sharing responsibilities in organizing special events related to aftersales such as Dealer conventions,Annual Skill contestantCollection & monitoring of aftersales performance data, weekly for principal reporting. Show less

  • Officer - Projects and Network Development

    Jun 2019 - Oct 2021

  • Intern

    Jun 2018 - Jun 2019
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  John Keells Holdings PLC

  Aug 2021 - Dec 2023

  Executive - Digital Marketing & e-Business (Walkers Tours)

  As the Executive - Digital Marketing & e-Business at Walkers Tours – John Keells Holdings PLC, I lead digital strategies to boost the online presence of Walkers Tours and its sub-brands, Ayu, Nature Odyssey, and ArTravele. My role involves developing websites, managing social media campaigns, optimizing for SEO, and running paid promotions to drive engagement and conversions. I was responsible for,Digital Marketing Management: Develop and execute digital marketing strategies across websites, social media, SEO, and paid promotions for Walkers Tours and sub-brands.Leading the Digital Think Tank and Media Executions: Lead the digital think tank and oversee media executions to ensure cohesive and impactful brand messaging.Monitoring ROI and Reporting for Decision-Making: Monitor and evaluate the return on investment (ROI) of our digital initiatives, using data-driven insights to inform strategic decisions.Online Presence Enhancement: Plan and launch projects aimed at enhancing the online visibility and engagement of our brands. From website enhancements to innovative digital campaigns.Client Interaction and Custom Travel Planning: Correspond with clients to create personalized travel plans and pricing that meet their specific needs.Research and Development for New Products & Services:Engage in research and development to design new products and services that keep our offerings fresh and appealing. Show less

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  GrayHouse Media

  Oct 2023 - now

  Digital Marketing Strategist

  Developing Tailored Digital Marketing Strategies: Collaborating closely with clients, I immerse myself in their business objectives, target audience, and competitive landscape. By crafting brand tailored digital marketing plans, I ensure a strategic blend of SEO, SEM, content marketing, and social media: an Omni channel approach to convert the target audience as customers. Executing and Managing Campaigns: Bringing strategies to life, I manage and optimize campaigns across various digital platforms. Through continuous testing and data analysis, I fine-tune each campaign element, ensuring maximum ROI and alignment with client goals.Analyzing Performance Metrics: Utilizing analytics tools, I track and report on key performance indicators. By understanding these metrics, I provide actionable insights and detailed reports and industry level comparisons (if required), showcasing successes and identifying areas for improvement, guiding clients toward informed decisions.Client Communication and Relationship Management: Maintaining regular and transparent communication with clients, I provide updates, gather feedback, and address concerns. Building strong, trust-based relationships is important, ensuring high levels of client satisfaction and fostering long-term partnerships.Staying Updated with Industry Trends: Keeping pace with the ever-evolving digital landscape, I stay informed on the latest trends, algorithm updates, and emerging technologies. This knowledge allows me to adapt strategies, incorporate innovative practices, and maintain a competitive edge. Show less

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  St Oswald's Hospice

  Jun 2024 - now

  Communication and Marketing Digital Analytics