Rui Sun

Experience

• 

  Hong Kong Association of New York

  Jul 2010 - Sept 2010

  Trainee
• 

  凯悦

  Oct 2013 - Apr 2014

  Andaz Xintiandi, Events Coordinator

  - Assisted operationally and administratively in the achievement pf department's pre-determined sales and revenue targets;- Generated daily reports including revenue report, event forecast, activity report and new acquisition and lost business report, etc.;- Established an efficient trace file to ensure that all business booked is properly tracked;- Prepared event proposals and event confirmation;- Assisted in the compilation of relevant information to clients when required.

• 

  Messe Muenchen GmbH

  May 2014 - Jul 2017

  Project Executive

  Project: ISPO, the largest leading global business platform for sports industry• Events Planning- Planned and organized 4 full-day events of several sports communities and conducted multiple industry seminars, with more than 150 attendees each;- Facilitated communication with professionals, including speakers, performers, venue management, design company, and equipment rentals to guarantee efficient running of the events/seminars;- Conducted research to identify new opportunities for bringing about innovation in events for ISPO shows.• Project Management- Successfully established the biggest water sports exhibition at ISPO nationwide, totaling over 2500 square meters with over 40 national and foreign water sports brands;- Managed simultaneously multiple onsite water sports demonstrations, with hundreds of visitors evaluating products and participating in full-day activities;- Managed and developed a strategic plan of action to ensure that the cost of the event remains under the pre-set budget;- Trained temp staff prior to the events so that all operations and duties were carried out smoothly.• Marketing Strategy- Successfully attracted and increased event (B2B & B2C) attendance with promotion through ISPO website and WeChat;- Maximized brands exposure by conducting interviews with the media and exposing brand image during onsite events;- Cultivated collaboration potentials with new media and partners from different sports sectors;- Negotiated and developed quotations with vendors by setting clear objectives and expectations.• Business Development- Obtained knowledge of consumer goods and commercial insights through communicating with the industry;- Provided excellent exhibitor services to 50 sporting goods brands such as Thule, Chums, Odlo, Gronell, Lifestraw, Eagle Creek, Osprey, Ipanema, Sea to Summit, Starboard, Jackson Kayaks, LP Support, Skins, etc. Show less

• 

  Media 10 Ltd

  Jul 2017 - Jun 2018

  Marketing Manager

  Project:Ideal Home Show China, The largest consumer event coming to China for the first timeDesign Shanghai, one of the world's most prestigious international design events and Asia's premier design event• Media Partnerships- Developed 30 new domestic influential media partners for Ideal Home Show and Design Shanghai including Sina.com, Weibo.com, 163.com, Tencent QQ, sohu.com, Hurun report, WOW Design, ZOL.com.cn, Shanghai WOW, etc;- Jointly created different campaigns with media partners in order to attract target visitors to the show;- Maintained a good relationship with over 50 media partners containing print media and new media (WeChat KOL account, websites, and APPs).• Project Management & Internal and External Communication- Get involved with the strategic cooperation with China online retailer giant, JD.com, and took full charge of online marketingcampaign;- Briefed and managed live broadcasting team to produce 4-day show programs at JD.com;- Facilitated multi cross-departmental communication with graphic designer, web engineer, feature manager, operation team and sales team;- Conducted highly effective communication skills between exhibitors, media partners, KOL influencers and show audiences.• Online Marketing & Ticket Promotion- Approached and completed the cooperation with biggest event ticket sale website including Damai.cn, Gewara.com and Douban.com to boost our event ticket sales;- Negotiated the best chances for Ideal Home Show to exposure online at various ticket platforms.• Social Media & Community Management- Managed WeChat, Weibo account and official website of Ideal Home Show to drive brand awareness, engagement and trafficand allied with KOLs and exhibiting brands to launch show promotion. Show less

• 

  携程旅行网

  Jul 2018 - Feb 2021

  Regional Destination Marketing Manager
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  Tesla

  Feb 2021 - now

  • Tesla - Consumer Engagement Manager, CN

    Oct 2023 - now

  • Regional Consumer Engagement Manager

    Feb 2021 - Oct 2023