Dani Matti

Experience

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  Electronic Recycling Association

  Feb 2010 - May 2010

  Donations Coordinator

  Led efforts to coordinate logistics for clients, managing the collection and disposal of electronic donations. Conducted cold calling and sales outreach to secure donations, promoting recycling and refurbishing programs for charitable causes. Ensured environmentally responsible practices by overseeing the recycling or refurbishing of electronics, ultimately supporting community initiatives.

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  G4S Security Services

  May 2011 - May 2012

  Security Guard

  Monitored and patrolled designated areas to ensure the safety and security of workers, visitors, and the premises. Responded to incidents proactively, maintaining a secure environment and providing a visible presence to deter potential threats.

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  The City of Calgary

  May 2012 - Sept 2012

  Parks Worker

  Worked with a team to enhance the beauty and cleanliness of community parks in Calgary. Responsibilities included maintaining green spaces, landscaping, and planting trees, ensuring safe, aesthetically pleasing environments for residents to enjoy.

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  FMi Logistics Incorporated

  May 2013 - Oct 2013

  Customer Service Representative

  In my role as a Customer Service Representative at FMi Logistics, I focused on driving process improvement and optimizing workflows to enhance operational efficiency. By leveraging multiple systems, including Order Management and Warehouse Management Systems, I was able to improve inventory control and forecasting accuracy. I also developed and documented Standard Operating Procedures, streamlining knowledge transfer and ensuring consistency across teams. Additionally, I coordinated shipments, managed contracts between clients and carriers, and ensured timely deliveries. My role also involved generating key performance reports and overseeing returns logistics, which contributed to improved processes and profitability. Show less

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  Imperial Oil

  May 2014 - Dec 2014

  Business Analyst

  As a Business Analyst with the procurement team at Imperial Oil, I built a strong foundation in data analysis and strategic decision-making that has been instrumental throughout my career. I compiled and analyzed a Master List of Mining agreements, using Excel and SAP to uncover key trends and inform strategic recommendations. By evaluating supplier performance through metrics and collaborating with the team to refine market approaches, I helped optimize contract negotiations and supplier strategies. I also led the development of a SharePoint site to improve team efficiency and created an RFI for civil work. This role allowed me to hone my ability to transform data into actionable insights, driving process improvements and strategic decisions. Show less

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  Devon Energy

  May 2015 - Aug 2015

  Operations Analyst

  During my internship with Devon Energy’s operations procurement team, I leveraged my strategic and analytical skills to optimize supply chain processes and support key decision-making. I conducted spend analyses to identify opportunities for supplier consolidation and cost-saving strategies, while ensuring compliance with Environmental Health & Safety policies through detailed reporting. Additionally, I forecasted resource usage, maintained data integrity in contract management systems, and provided procurement insights to support operational efficiency. My ability to analyze complex data and develop actionable recommendations allowed me to drive improvements in procurement processes and contribute to the company's broader strategic goals. Show less

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  Hitachi Solutions Canada

  Aug 2016 - May 2018

  Project Coordinator

  As a Project Coordinator at Hitachi Solutions, I collaborated with cross-functional teams, including consultants, developers, and managers, to ensure the efficient execution of projects and timely milestone completion.I played a key role in streamlining project workflows, managing financial processes, and ensuring accuracy in timesheet approvals and billing summaries, contributing to consistent revenue generation.Additionally, I optimized data organization and reporting systems using tools like SharePoint and Microsoft Team Foundation Server, enhancing workflow efficiency and supporting strategic decision-making.By managing a large volume of project activities and tracking budgets, I helped identify resource gaps, mitigate risks, and ensure projects were delivered on time, within scope, and with minimal disruption. Show less

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  Future of Marketing Magazine - Schulich School of Business

  Apr 2019 - Sept 2019

  Managing Editor

  As Managing Editor, I led the development and growth of the world’s largest Future of Marketing digital magazine on Flipboard, curating and publishing content that resonated with a global audience. Through strategic editorial planning and collaboration with my team, I raised readership to over 41,000 viewers, garnered 9,500+ followers, and achieved 1.3 million page flips, establishing the magazine as a trusted resource for marketing professionals worldwide.

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  Ivory Business Solutions

  Oct 2019 - Feb 2020

  Marketing Consultant

  As a Marketing Consultant at Ivory Business Solutions, I partnered with business owners and decision-makers to elevate their digital marketing strategies and strengthen their brand positioning.I delivered insights on website auditing, social media, content marketing, and digital advertising, while connecting clients with key partners to enhance lead generation and audience engagement.Additionally, I conducted in-depth market research, analyzing industry trends, competitor strategies, and consumer behavior. This led to the development of detailed strategic and tactical recommendations tailored to each client’s unique goals.These actionable plans empowered clients to revamp their branding, diversify revenue streams, and implement phased initiatives with measurable impact. Show less

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  Bayer

  Feb 2020 - Aug 2020

  Trade Marketing Associate

  As a Trade Marketing Associate at Bayer, I served as the primary liaison between marketing and sales, bridging strategic objectives with impactful customer-facing executions.I led the development of shopper marketing programs, e-commerce content updates, and in-store artwork, collaborating with agencies to deliver high-quality consumer experiences and drive incremental sales.My work also focused on optimizing display configurations and crafting brand messaging, resulting in enhanced product visibility and revenue growth across major retailers, including Shoppers Drug Mart, Walmart, and Loblaws. Show less

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  SmartONE Solutions

  Jan 2021 - now

  As a Product Marketing Manager at SmartONE, I lead go-to-market strategies, product positioning, and sales enablement for our smart building technology platform. My work bridges customer needs with innovative solutions, translating market insights into impactful product narratives that drive revenue growth and increased user adoption across multi-dwelling communities. In addition to my marketing responsibilities, I collaborate closely with cross-functional teams in engineering, customer service, sales, and marketing to drive end-to-end product strategy. This collaboration allows me to position SmartONE as a leader in smart community solutions, delivering technology that differentiates building developers, enhances resident experiences, and streamlines property management. I lead discovery sessions, gather requirements, and influence UI/UX design for new hardware-software integrated features, ensuring alignment with customer needs and market trends. To improve product development efficiency and quality, I implement prioritization frameworks and drive cross-functional alignment during quarterly planning sessions. This ensures that both product and marketing efforts are focused on delivering innovative solutions that meet customer pain points and enhance our competitive edge. Show less As a Marketing Manager at SmartONE, I led all marketing initiatives and played a pivotal role in building and managing marketing processes within the startup environment. I spearheaded the sales center process, enabling over 50 clients to successfully position their smart building brands. I also managed demo unit artwork and installations to ensure alignment with technical accuracy. In addition, I oversaw the development and launch of the new website, driving content marketing and social media strategy. This included SEO, blog creation, website copywriting, and press releases. Furthermore, I created brand guidelines that established the foundation for all marketing materials and led PR efforts. These initiatives secured industry awards that enhanced our credibility, directly contributed to business growth, and helped build customer trust, ultimately boosting brand visibility. Show less

  • Product Marketing Manager

    Jan 2022 - now

  • Marketing Manager

    Jan 2021 - Dec 2021