Adele Louw

Experience

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  Media24 (Pty) Ltd

  Mar 1989 - May 1997

  Marketing Secretary

  Event organization and execution for marketing department and sales• Secretarial, administrative and clerical duties

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  Orange River Wine Cellars

  Nov 1997 - Jul 2000

  Public Relations and Assistand Marketing Manager

  Identify and evaluate key industry tastings, opportunistic sponsorships and events, and organize participation accordingly. Attend major wine events and shows where applicable• Bring strategic media value to marketing-driven promotions and events• Develop annual Public Relations wine and spirits portfolio that raise media, trade and consumer awareness and encourage sales. This includes the management agency for larger brands and working directly with the majority of the portfolio within agreed budget• Organize PR aspects of winemakers visits including media interviews and events• Oversee all media material per brand• Create and run individual campaigns for specific brands• Ongoing liaison with wine trade and general consumer media and trade.• Develop effective press releases, fact sheets, company profiles, special pitches to insure inclusion in planned and applicable editorial pieces as well as to initiate proprietary wine-related articles• Maintain corporate library of articles and reviews.• Wine tasting events and tours to public during harvest Show less

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  Shoprite

  Jan 2001 - Jan 2006

  WC Public Relations, Events and CSI manager

  Run schedule of PR events throughout the year for Western Cape stores as well as national events: Woman of the Year (1000 pax) and Boerewors (Regional to National level at Sun city with Skouspel), Good Food and Wine shows, Cheese Festivals, Lourensford Flower show, Wine festivals, Western Cape Conferences for Easter and Christmas Campaign (Store-management)• Ongoing liaison with suppliers and stores, spokesperson for stores. (Shoprite, Checkers, U-SAVE and OK - Western Cape)• Write and distribute press releases• Organize and oversee media interviews for executives• Present annual PR plans and recap of previous yes annual corporate events• Represent the company at selected media events, seminars, tours and events• Work side by side with brand team to develop/compliment marketing strategies. Involved with the brand split of Shoprite and Checkers• Develop creative and successful media savvy ideas and promotions• Regular client liaison with stores – monthly visits to all stores• All CSI projects related to Western Cape Show less

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  INSPIRATION

  Jan 2007 - Dec 2009

  Marketing and Account Manager

  Development of brand for RE/MAX through different channels – TV Placement – Egoli, advertising spots for rugby, print advertising, radio. Account Manager duties for RE/MAX as well as other clients - Investec and Old Mutual• Marketing of Shopping centers – planning and execution of plans• Client liaison with tenants and landlords• Developing of newsletters to tenants, promotional activities to drive feet and spend• Collaborate with design studio in effective advertising and providing the correct brief from client Show less

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  LANDMARKeting

  Jan 2010 - now

  Marketing Manager

  Lead the marketing team on retail marketing campaigns (strategy, creation, execution, performance optimization and measurement)• Digital Marketing, content writing and blogging.• External Agency relationship management including contract renewals, design and printing, advertising mediums, social media.• Manage marketing support team (includes intern training)• Lead strategic projects for the Nordstrom Marketing Core Team, including project/scope definition, cross-functional team leadership and overall project management• Provide insight and direction to business • leaders through comprehensive research and analysis• Develop compelling materials that effectively communicate insights/strategies and influence decision-making within retail environment• Collaborate with partners in multiple business units and functions across the company• Provide analytical and execution support to key marketing initiatives, including financial model development, communication of strategic relevance and execution required for potential strategic opportunities that effectively communicate insights/strategies and influence decision making with the retail clients. • Conduct market analysis on key industries (consumers, competitors, technology etc.) that inform key decisions and long term strategy• Events: Voice Search competition (1500 pax), Programs for Shopping Centre - Holiday Arts and craft programs, Doggy walks, Little Miss and Mr Competitions, development of birthday clubs, market days (NPO- Rachel’s Angels (Media 24) – Gansbaai - 5000 pax), weddings, conference’s and expo’s. • Development of corporate clothing and gifting to clients and shoppers Show less