Experience

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  Monster.com, diversity leadership program

  Jan 2002 - Jan 2007

  I was invited to lead student groups through high-energy, interactive workshops designed to help college students cultivate leadership skills. The Monster Worldwide Inc. subsidiary, Monster Diversity Leadership Program, held conferences across the nation and were sponsored by Fortune 500 companies, including Verizon and Target.• Mentored and led individuals to build positive team dynamics within a group setting• Motivated students to succeed and navigated group through the conference Show less

  • Conference Facilitator - Diversity Leadership Program

    Jan 2003 - Jan 2007

  • Motivational Speaker

    Jan 2002 - Jan 2003
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  Benchmark brands

  Jan 2003 - Jan 2003

  Marketing assistant

  I collaborated on search engine marketing, search engine optimization, affiliate marketing and email campaigns for a specialty healthcare multi-channel retailer.• Evaluated competitor strategy and identified keyword data for SEO and SEM campaigns • Developed reports to assess trends and determined opportunities for program optimization• Composed keyword optimized copy for digital marketing programs

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  Taschen

  Jan 2004 - Jan 2005

  Sales account manager

  I accelerated B2B sales through account management and new business development for a leading art book publishing house. Accounts included multi-store retail chains and independent retailers throughout the Southeast US territory. • Fostered new business by securing creative retail outlets and expanding products within established portfolio• Consulted with accounts on marketing collateral and recommended POP display solutions • Surpassed revenue goals with 120% YOY sales increase and 80% increase in accounts• Coordinated industry events, including trade show planning and management Show less

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  Dan river inc.

  Jan 2005 - Jan 2006

  Marketing coordinator - licensed product

  I orchestrated communication with over 30 licensors to ensure brand standards were met for a home fashions manufacturer. Licensed brand partnerships covered entertainment and kids bedding, including Major League Baseball, National Football League and Eric Carle. • Restructured licensed product development approval process to streamline approval timeline • Evaluated new partnership opportunities and created internal presentations• Designed sales presentations and marketing materials for licensed brands Show less

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  Response mine interactive

  Jan 2006 - Jan 2007

  Account manager

  I managed an account with a $6 million media budget for a leading digital marketing agency specializing in search engine marketing, search engine optimization and lead generation. Clients included multiple divisions of The Home Depot, including Home Services, Expo Design Centers, Tool Rental Centers, HD Landscape Supply, Do It Herself Clinics and retail division.MARKETING CAMPAIGN DEVELOPMENT• Executed digital marketing initiatives in collaboration with internal teams • Directed all phases of interactive campaigns, from research and planning to optimization and analysis• Interpreted campaign performance and reviewed with clients ACCOUNT MANAGEMENT• Interfaced with clients as the key liaison• Expanded client relationship by recommending new marketing strategies and developed new business proposals Show less

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  Yelp.com

  Jan 2007 - Jan 2009

  Community marketing manager

  As the founding manager focused on the Southeast region, I spearheaded establishing Yelp.com’s presence in the Metro Atlanta market as the source for local business reviews. PARTNERSHIPS & GRASSROOTS MARKETING• Negotiated cross-promotional innovative marketing partnerships with local brands and secured media sponsorships• Cultivated relationships with businesses and engineered marketing initiatives to reach like-minded audiences • Hired street teams and coordinated volunteers for grassroots marketing events EVENT MANAGEMENT • Concepted unique special events to promote both brand awareness and local business exposure • Organized events, including intimate gatherings and large scale productions with attendance of 400+ • Promoted events to drive participation and increased word of mouth marketing EMAIL MARKETING • Sourced, wrote and edited content for weekly email newsletter• Achieved 230% increase in email newsletter subscriber base COMMUNITY MANAGEMENT • Activated growth for the “Elite Squad,” a group of influential brand advocates and active site contributors, through multi-channel touchpoints• Lifted site engagement metrics through online user community moderation and management Show less

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  Launch atlanta

  Jan 2009 - Jan 2012

  Marketing specialist

  I launched marketing campaigns for an agency specializing in special events and the hospitality industry. Accounts included the Atlanta Dogwood Festival, Applebee's, Flat Creek Lodge, Tour de Champagne and the Metropolitan Cooking & Entertaining Show.SOCIAL & EMAIL MARKETING • Implemented social media marketing activity, including strategic recommendations and campaign management• Monitored online reputation and responses on behalf of clients• Launched email newsletter campaigns to meet client objectives CROSS-PROMOTIONAL PARTNERSHIPS • Identified brand marketing partnership opportunities and pitched cross-promotion proposals • Acquired media sponsorships and promotional reach for clients CONTENT MANAGEMENT • Published industry-specific content for website, email newsletter and blog posts• Implemented website and database updates Show less

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  Plaid enterprises

  Jan 2013 - Jan 2018

  Marketing manager - social & influencer

  I aligned digital marketing initiatives to promote a leading craft manufacturer’s portfolio of large consumer brands, including Mod Podge, FolkArt and Martha Stewart Crafts. DIGITAL MARKETING• Translated strategic marketing needs into multi-platform integrated marketing campaigns with a cross-functional team • Analyzed and evaluated campaign effectiveness against KPIs • Built budget and lead paid media planning for brand campaigns SOCIAL MEDIA • Lead direction of social media strategy and apply best practices to content marketing to optimize social media footprint • Formulated paid social strategy for brands and ensure recommendations parallel campaign objectives• Supervised social media coordinator and oversee implementation of campaign storytelling, user generated content sharing and community management• Managed social technology tools and internal trainingRETAIL & BRAND PARTNERSHIPS • Partnered with mass retailers to co-produce multi-channel marketing promotions • Forged new opportunities with like-minded brands to partner on engaging cross-promotional marketing content and promotionINFLUENCER RELATIONS • Conceptualized “Plaid Creators” group, the company’s inaugural in-house influencer marketing program • Produced a three-day summit where influencers are fully immersed in the brand story and product education • Implemented new standards to evaluate sponsorship proposals and partnerships • Devised native advertising campaigns to generate influencer content with high organic reach to amplify key brand messages Show less