Experience

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  Red letter days

  Jun 2005 - Jun 2017

  Sole responsibility for the Red Letter Days Affiliate programme with over 3,000 affiliates.Developing and maintaining new and existing affiliate relationships through regular correspondence and meetings.Monitoring key changes in affiliate activity to encourage continued growth.Accountable for 25% of online sales, through affiliates. Doubling the revenue driven through affiliates since 2010.Increasing the affiliate revenue by 50% during my time in this role.Forecasting and managing budget spend throughout the year.Attending relevant seminars and events throughout the year to develop existing relationships and be the face of the brand.Developing and growing existing online marketing partnerships outside the affiliate channel, to drive new customers to Red Letter Days, for example Tesco, Royal Bank of Scotland, Wowcher and Online Banking cashback schemes.Working closely with the ECRM, Social, SEO, CRO, Content and PPC teams to align the online marketing strategy.Working with external retargeting and prospecting agency to drive new customers. Show less

  • Affiliate & Partnerships Manager

    Jun 2010 - Jun 2017

  • Fulfilment Manager

    Jun 2005 - Jun 2010
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  The dream lodge group

  Oct 2017 - Mar 2018

  Affiliate & marketing partnerships

  Launching Dream Lodge Holidays affiliate programme with AWIN - building relationships with numerous affiliates to drive traffic to the website and increase online bookings.Developing and sourcing new marketing partnerships outside the affiliate programme to increase the digital presence of Dream Lodge Holidays and drive further bookings.Managing third party booking relationships; Booking.com, Airbnb, Expedia and using Kigo reservation systems.Using Social Media channels (Facebook and Twitter) to increase brand awareness and running ad campaigns.Google AnalyticsWorking with external PPC agency and retargeting to drive new users.Along with the the full marketing team putting together long term marketing plans and strategies. Reporting and forecasting for the digital marketing channelsCopy writing for online content and blog posts. Website management, building landing pages using Wordpress.Supporting the full marketing team to deliver direct marketing campaigns and ECRM, using Campaign Monitor. Show less

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  Everest home improvements

  Mar 2018 - Aug 2019

  Digital channel manager
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  Thoughtmix

  Sept 2019 - now

  • Account Director & Head of Strategy

    Mar 2023 - now

  • Strategy Manager

    Sept 2019 - Mar 2023