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Rita Piçarra

Rita piçarra

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location of Rita PiçarraLisbon, Lisbon, Portugal
Phone number of Rita Piçarra+91 xxxx xxxxx
Followers of Rita Piçarra3000 followers

  • Timeline

    Mar 2010 - Feb 2012

    Project Manager

    IAPMEI
    Sept 2012 - Mar 2013

    Discover Graduate, Content Services Team

    Vodafone
    Current Company
    Mar 2013 - now

    Head of Soho & SME

    Vodafone Business

  • About me

    Head of SoHo&SME

  • Education

    • Nova school of business and economics portugal

      2006 - 2012
      Masters program management 17/20 among the top 8% of the graduates of the program over the previous 3 years

      Key Courses – Financial Management (18/20), Consumer Behaviour: (17/20) E-Marketing (17/20), New Product Development (17/20), Management of Product Innovation (16/20) , Thesis Workproject (18/20)Thesis: Selected to join the “Marketing field lab” which consists in the development of a paper related to children consumer behaviour, more precisely testing the effect of the social class on the money knowledge.International Exposure – Study trip to New York, where I got contact with… Show more Key Courses – Financial Management (18/20), Consumer Behaviour: (17/20) E-Marketing (17/20), New Product Development (17/20), Management of Product Innovation (16/20) , Thesis Workproject (18/20)Thesis: Selected to join the “Marketing field lab” which consists in the development of a paper related to children consumer behaviour, more precisely testing the effect of the social class on the money knowledge.International Exposure – Study trip to New York, where I got contact with several multinational companies (e.g. Bloomberg, Google, Citigroup, BESi, JP Morgan, NYSE and Federal Reserve Bank. Show less

  • Experience

    • Iapmei

      Mar 2010 - Feb 2012
      Project manager

      Analysis of financial and economic indicators of small and medium enterprises in order to attribute financial incentives to support the innovation and modernization. Development of a Manual of Procedures by initiative, in order to materialize a written support to future employees.

    • Vodafone

      Sept 2012 - Mar 2013
      Discover graduate, content services team

      Content Services and Mobile Internet | Branded ContentMarketing | Consumer Business Unit

    • Vodafone business

      Mar 2013 - now

      - Mobile & Fixed public propositions - IoT and ICT propositions - Communication & Events - Training- Commissions & Incentives- Gamification- Leadership - Commercial Offer- Verticalization Strategy- Pricing and Segment P&L- Sales Force Comissional Scheme- Gamification Incentives Campaings- Segment Marketing Communication- Events - Leadership In the Soho&SME Direction, in the Go to Market team, I was responsible for the commissional plan, and for the design and evaluation of incentive campaigns directed to our sales force, as well as the business rules & procedures.Moreover, I managed the mobile and fixed portfolio (smartphones, tablets, and fixed devices) and accessories portfolio, including loyalty campaigns. Commercial Offer & Mobile DataMarketing | Enterprise Business UnitManagement of the handsets and accessories commercial offer.Management of the enterprise loyalty program (Clube Viva Empresarial);Handsets Catalogue (Business).

      • Head of Soho & SME

        Nov 2024 - now

      • Manager, Go to Market Soho&SME Team

        Jan 2020 - Nov 2024

      • Manager, Go to Market Large & Public Team

        Jan 2018 - Jan 2020

      • Marketing Manager, Go to Market, SoHo & SME segment

        Nov 2015 - Dec 2017

      • Marketing Analyst, Commercial Offer & Mobile Data Marketing

        Mar 2013 - Nov 2015

  • Licenses & Certifications

    • Digital marketing leadership - with distinction award

      Squared online
      Feb 2017
      View certificate certificate