Experience

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  Vestel

  Jul 2015 - Aug 2015

  Research and development intern

  I performed my internship at Vestel Digital (research and development). I have learned and practise one of the CAD programs (Creo), and I got to see one of the biggest mass production factories in Turkey.

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  Mondelēz international

  Jun 2016 - Jul 2016

  Production intern

  1 month of production internship has been performed.(Maintenance and Repairment). During this internship I have been sent to everywhere which is a part of the production process.

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  Intema yaşam

  Jul 2016 - Sept 2016

  Sales intern

  I have worked in the company's sales department for 2 months and was in charge of one project besides other responsibilities.

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  Eczacıbaşı tüketim ürünleri

  Oct 2017 - Mar 2018

  E-commerce & digital marketing intern
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  Ford otosan

  Jan 2019 - Jul 2019

  Digital marketing internship
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  Garanti bbva ödeme sistemleri

  Aug 2019 - Jan 2021

  Digital marketing specialist

  Regularly optimized costs and constantly increased digital leads through real-time actions and online lead generation channels (Programmatic Ads, Meta Ads, Google Ads, third-party ads etc.). Carried out optimizing ads based on CPC and CPA as well as best performing creatives, while analyzing key metrics on tools such as Google AnalyticsFrequent A/B tests (Hotjar for website and Meta Ads for ad creatives) on the website to further increase leads and improve customer experience (such as ad visual tests, CTA tests and more)Launced a new product and managed 360 (from marketing campaign details and bidget allocation to building the website and SEO/GTM setup). Within its first 2 months of launch, we have reached 60% of the target audience and created awareness. I have also constantly worked and tested lead ad creatives to decrease CPA Show less

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  Lendico deutschland gmbh

  Mar 2021 - Aug 2022

  Data marketing working student

  I have managed various data related tasks such as creating dashboards, regular marketing reports, benchmark (such as loan calculator) analyses and Hotjar survey analyses. Various stakeholders within the marketing team have used my analyses to make business decisionsI have also created an automated budget forecast tool for the paid online channel. I designed this tool in a way that it would return the budget (to achieve certain amount of leads, user defined) based on 1ast 12 month costs and ROI’s. It involved all active channels and I have used API’s to fetch data from ad panelsAdditionally I have created Google Data Studio dashboards to help the channel owners see the funnel and performances. Based on demand, I have added new features regularly Show less

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  Ing deutschland

  Aug 2022 - Jun 2024

  Working student - marketing data analytics

  Tasks related to data analytics, such as ad-hoc analyes, regularly updated deep-dive customer insights/information, monthly performance of paid online funnel reports, lead (re)attribution to channels, and any data related requests made by the marketing team members.

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  Chg-meridian

  Oct 2024 - now

  Marketing analyst