Experience

• 

  Ach - alimentos capullo

  Jan 2010 - Aug 2010

  Marketing intern
• 

  Colgate-palmolive

  Sept 2010 - Mar 2018

  Managing Mexico’s Liquid Cleansers portfolio (Fabuloso & Ajax). Development and launch of new products.Responsible for the category P&L, promotional strategy and portfolio management.Position with 4 direct reports. Managing Suavitel brand in México.Responsible for self-service channel (60% of the business). Accountable for the brand P&L, commercial planning and go-to-market strategy.Leading key strategic regional brand plans for LATAMPosition with 2 direct reports. Management of dish soap category under Axion brand in Mexico. Responsible for self-service channel (70% of business) and development of liquid format for the portfolio. Designing commercial plans to consolidate market leadership in sales and market share. Development of new products and go-to-market strategy. Responsible for e-commerce and digital strategy. Development and implementation of shopper marketing programs to drive sales and brand consideration while strengthening the commercial relationship with customers. Specialist in crafting insights, writing briefs and developing high ROI and impact campaigns. Leading the digital brand strategy for deodorants category. Pioneer in digital marketing for FMCGs in Mexico. Assistance with operative brand tasks and supporting innovation development and go-to-market strategies.

  • Group Brand Manager Home Care

    Nov 2016 - Mar 2018

  • Brand Manager Fabric Softeners

    Nov 2014 - Nov 2016

  • Assoc. Brand Manager Dishwashing

    May 2013 - Nov 2014

  • Brand Assistant Shopper Marketing

    Jun 2012 - May 2013

  • Brand Assistant Speed Stick & Stefano

    Aug 2011 - Jun 2012

  • Marketing Intern

    Sept 2010 - Aug 2011
• 

  The coca-cola company

  Mar 2018 - Oct 2020

  Responsible for brand building, communucation and commercial strategy for the 2nd largest global brand within the sparkling drinks portfolio.

  • Coca-Cola Sr. Brand Manager

    Aug 2020 - Oct 2020

  • Sprite Sr. Brand Manager

    Mar 2018 - Aug 2020
• 

  Riot games

  Oct 2020 - now

  Leading Teamfight Tactics’ global marketing strategy and campaigns. - World’s biggest strategy game. o7 Teamfight Tactics Brand Lead 2/2023 - To DateWild Rift 5/2022 - 2/2023 Marketing manager for 'VALORANT', ‘VALORANT Esports’ 'League of Legends', 'Teamfight Tactics' & ‘Legends Of Runeterra' at LATAM Publishing Office.

  • Principal, Global Marketing Manager

    Sept 2024 - now

  • Senior Global Brand Manager

    May 2022 - Sept 2024

  • LATAM Marketing Manager

    Oct 2020 - May 2022