Experience

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  Ibm

  Aug 2005 - Feb 2010

  Technical lead | business system analyst | application developer

  Technical Lead for Rapid Analytics & Modeling Platform (RAMP) in AMEX Technologies (AET) - a fully integrated SAS based analytical & data management platform that enabled automated end to end model life cycle management and custom analytics for Merchant Business users.• Responsible for overall Project Charter, Project Management, Budgeting, Resource Management, Requirement Facilitation, System & User Acceptance Testing. • Proposed & implemented efficient technical solutions to build various data sourcing, data management and reporting frameworks worth more than $2 MM. • Led & mentored the offshore team to ensure end to end delivery of the application projects. • Prepared & won competitive Fixed Bids for high quality & cost-effective solutions. Show less

• 

  Mahindra satyam

  Mar 2010 - May 2011

  Marketing analytics lead for a global insurance giant

  Drove campaign performance analytics and reporting to analyze spend & demographic profiles of customers in various life insurance products and define a strategy to launch specific B2C marketing campaigns• Helped build the strategy & implemented end-to-end campaign management solution, working closely with Marketing head.• Built Standard Campaign Measurement Solutions which resulted in more than70% efficiency gains.• Designed & developed Custom Campaign Measurement Solutions to cater tobespoke marketing needs. Show less

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  Barclays

  May 2011 - Aug 2012

  Assistant manager - market risk uk retail & business banking

  Led a team & enabled Market Risk Data Management & Reporting for Interest Rate Risk Hedging, Swaps and Behavioral Modeling.• Developed automated Data Management and MIS Reporting Solutions.• Defined & implemented strategies to automate the Interest Rate Risk (IRR) Hedging Reporting System.• Developed and enhanced Knowledge Management Framework of various portfolios and processes & organized inter and intra team level SAS, functional and soft skills trainings.

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  American express

  Aug 2012 - now

  Set up & led a large team to drive Product Management, Servicing & Enablement for many Enterprise Platforms & Products at scale, covering 10000+ sales, marketing colleagues & analytical users globally.Established & implemented Product Servicing, Testing & Data Quality Frameworks forEnterprise platforms & evolved them as niche services to be delivered from Centre of Excellence.Elevated Platform Servicing and enabled various digital self-serve capabilities like SlackServicing integrated with Slack Bot, Intuitive & knowledge based Servicing Portal etc. to deflect 70% of the deflectable ticket volume. Also, enabled digital automation strategy for the group through Enterprise Capabilities & process optimization techniques saving ~$1M over the last 3 years. Show less Led a team to measure the effectiveness of global B2C marketing campaigns through custom analytics and BI products - e.g. Engagement across marketing funnels for Traditional & Digital Channels, Customer behavior Analysis, Test vs Control analysis with Statistical Significance etc.Successfully delivered 50% efficiency gains through process automation (using RPA & SAS) and optimization resulting in more custom analytics delivery and enabling business to take strategic decisions across marketing programs. Also, led a team of campaign delivery specialists to manage Global B2B Campaign Delivery – successfully delivered over 600 B2B campaigns YOY. Successfully migrated the campaign delivery platform from legacy Epiphany to RPI resulting in $1M saves and standardization for campaign deliveries across geographies. Show less • Set up the team, migrated & centralized the product management and Business Servicing functions for critical Merchant Business platforms from 3rd party contractors spread across markets. • Worked as Product Manager for SAS based analytical platform RAMP, defined the product roadmap and strategy to migrate the platform and capabilities to Amex Big Data ecosystem. • Built data quality monitoring frameworks & dashboards in Tableau for different data sources – enabled proactive identification of >95% of data quality issues. Show less

  • Vice President - Enterprise Platforms Capabilities & Incentive Compensation Management

    Nov 2022 - now

  • Director - Enterprise Platforms & Capabilities

    May 2018 - Nov 2022

  • Sr. Service Delivery Leader - Marketing Campaign Delivery & Analytics

    Feb 2017 - May 2018

  • Sr. Service Delivery Leader - Merchant Data Platforms & Capabilities

    Aug 2012 - Jan 2017