Agata Hoffman

Agata Hoffman

Followers of Agata Hoffman381 followers
location of Agata HoffmanWarsaw, Mazowieckie, Poland

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  • Timeline

  • About me

    Visual Merchandising | Events | Marketing | Retail I Sales

  • Education

    • Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie

      2008 - 2011
      Bachelor's degree Cultural studies / cultural management
    • SGH Warsaw School of Economics

      2022 - 2023
      Postgraduate Degree Marketing strategies Very good

      Program:Business managementBasics of market functioningMarketing researchMarket segmentation and positioningMarketing communication strategiesDistribution in marketingPackaging/ product in marketingMarketing of servicesBehavior of consumers and institutional buyers in the marketplaceMarket analysisMarketing in non-business activitiesMarketing scenarios for company developmentMarketing in the institutional goods marketThe essence of… Show more Program:Business managementBasics of market functioningMarketing researchMarket segmentation and positioningMarketing communication strategiesDistribution in marketingPackaging/ product in marketingMarketing of servicesBehavior of consumers and institutional buyers in the marketplaceMarket analysisMarketing in non-business activitiesMarketing scenarios for company developmentMarketing in the institutional goods marketThe essence of marketing strategiesStrategies of enterprisesBrand strategiesProduct-marketing strategiesMarketing strategies in the sphere of servicesStrategies towards distributors / intermediaries / competitorsMarketing activities in foreign marketsElements of marketing strategy in a corporationEffectiveness and efficiency of marketingInternet in marketingMarketing plan and budgetDesign and implementation of marketing strategyStrategies in different phases of market developmentPrice in marketingTax aspects of marketingSales promotion Show less

  • Experience

    • Pandora

      Oct 2014 - Mar 2024

      - Developing generic and seasonal VM strategies, principles and guidelines,- Developing VM implementation guidelines in InDesign accordingly to global directions as well as in accordance with local commercial targets,- Commercial VM (promotions & activations) – planning and executing,- Coordination of selecting, development and production POS materials and assets,- Coordinating campaign assets translation for own operated markets (Poland, Czechia, Slovakia, Romania, Hungary),- Fully implementing concepts / campaigns in the showroom for internal check-ins and validations,- Working cross functionally with multiple stakeholders to ensure successful and timely implementation of said concepts and campaigns,- Support in day to day VM communication within area of responsibility,- Reviewing photos of campaigns from the markets and giving constructive feedback in order to achieve a consistent and compliant visual level,- Developing additional toolboxes to support proper campaign implementation and evaluation,- Coach and support the implementation of VM initiatives and guideline within area of responsibility,- Supporting new store openings within preparing global and local material orders and opening guidance. Show less - Professional customer service, - Administrative work, - Analysis of sales results and adjusting products display accordingly, - Training the team in the field of vm, - Preparation of POSM orders, - Sales support by implementing the principles of Visual Merchandising, such as: campaigns, activations, promotions in accordance with a VM guideline,- Cooperation with regional VM, - Support for new stores opening, - Creating presentation of products in a attractive and commercial way,- Creating attractive appearance of the store, - Styling jewelry for advertising and marketing purposes (for women's magazines, bloggers, celebrities), - Building of a positive image of the brand and the store. Achievements:- Arrangement of the new stores (relocation of the store from Nowy Swiat to Wola Park and support of relocation Pandora store in Arkadia), - 100% in the VM section during Regional Sales Manager monthly control visits. Show less

      • VM Specialist, Marketing Eastern Europe

        Apr 2021 - Mar 2024
      • Sales Consultant and VM

        Mar 2016 - Mar 2021
      • Sales Consultant

        Oct 2014 - Feb 2016
    • Fundacja PGNiG im. Ignacego Łukasiewicza

      Mar 2024 - now
      Event Specialist

      - Promoting the conference space of the Warsaw Gasworks Museum, - Commissioning the preparation of event space,- Procedure of lease agreements,- Settlement of rental agreements and cooperation with accounting,- Cooperation with external services supporting the Museum,- Cooperation with catering companies, marketing agencies, printing houses,- Ordering relevant marketing communication,- Handling mailboxes and direct contact with customers, - Preparation of offers and quotations for customers,- Conducting site inspections with customers, - Administrative support of the Museum office,- Sales administration. Show less

  • Licenses & Certifications

    • Digital fluency track training program

      Circus Street
      Jul 2021
    • Kurs kroju i szycia I, II i III stopnia

      MINISTERSTWO EDUKACJI NARODOWEJ
      Aug 2014
    • Visual Merchandising - retail space creator

      MINISTERSTWO EDUKACJI NARODOWEJ
      Apr 2018
    • Fundamentals of digital marketing

      Google
      Jul 2021
      View certificate certificate
    • EF SET English Certificate 76/100 (C2 Proficient)

      EF Standard English Test (EF SET)
      Oct 2022
      View certificate certificate
    • Wizualizacja Danych i Data Storytelling

      Aktren
      Aug 2022