Experience

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  Marriott international

  Jan 2005 - Dec 2009

  Waiter - supervisor

  Waiter.Administrative and financial services.

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  Belta

  Mar 2010 - Sept 2010

  Marketing intern

  • Day-to-day routines in the marketing area.Design and Web updates. Registration of new clients. CRM. New contracts. Government financial system registrations. Travel Scheduling.

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  Md roller

  Jun 2010 - Jan 2012

  Director - owner

  • Designed and executed sub-category growth strategy for the business.• Support the sales team in negotiations and business proposals.• Platform design and product development.• Elaboration of marketing strategic plan.• Negotiation with international suppliers for all products offered.

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  Abramus - ass. brasileira de música e artes

  Sept 2010 - Jun 2014

  International assistant

  • Negotiations to collect and distribute music rights for international artists, managers.• Sign and handle all administrative matters for international artists agencies.• Main contact for royalty inquiries for international signed artists.• Handle invoice requests for incoming royalty statements• Manage all formalities linked to calculation and distribution to interested parties, including statement preparation, distribution, and payment requests.• Collaborate closely with regional collective management organizations on distribution matters, repertoire registration, and sales declarations. Show less

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  Universal production music

  Jan 2016 - Apr 2021

  Marketing and copyrights coordinator

  • Royalties and Copyrights Analysis, working close with PROs from the Brazilian market.• Sync and Licensing songs to partners (TV, Video Streaming Platforms, Advertising Agencies).• Identify and qualify potential partners.• Elaboration of annual digital marketing strategic plan.• Collaborating with appropriate stakeholders to ensure the rollout of website changes.• Day-to-day routines in the marketing area, such as: control the budget of the area, responsible for the definition and implementation of projects.• Create and manage content in UPM’s social media channels. Show less

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  Bytedance

  Apr 2021 - Sept 2023

  Artist relations specialist

  • Music distribution• Artist Management and Career Strategy- Manage independent artists on TikTok, Resso and other DSPs by working with them in their career strategy and development.• Serve as creative and strategic liaison between artists and SoundOn• Copyrights support• Identify, sign, and develop new artists and labels across music genres, with a data-driven approach, good editorial sense, and a thorough understanding of the music landscape. • Complete product launch: onboarding artists, workflow planning, promotion strategies, product development• Drive music-led initiatives from ideation to execution and analysis• Collaborate with broader Music and Content teams to reach shared goals.• Manage and monitor content, facilitate day-to-day escalations and troubleshooting of music content issues.• Measure & analyze performance against key engagement metrics and implement progressive changes to improve overall performance of in-app content.• Partner with core XFN colleagues to ensure a holistic approach to strategic relationships and enable these relationships within tentpole moments.• Analyse & utilize data to make informed decisions to improve overall music consumption on TikTok Show less

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  Warner chappell music

  Sept 2023 - Aug 2024

  A&r creative manager

  - Author and Publisher Selection: Selected authors and publishers, utilizing a data-driven approach based on performance and creative potential. Ensured that selected talents were strategically aligned with A&R’s objectives, maximizing both artistic and commercial returns.- Artistic Development and Management: Managed artistic development projects, serving as the primary link between artists and the publishing. Oversaw all stages from talent discovery to music release, ensuring that projects were executed with excellence and within established timelines.- Administrative Support: Managed complex administrative projects, including contract negotiations, agreement drafting, and detailed financial oversight such as advance calculations and ROI. Also managed the registration of works, platform access, and resolved issues related to copyright, always focusing on process efficiency.- Marketing Strategies: Planned and implemented marketing strategies with social media agency.- Artistic Connections: Facilitated and managed collaborative projects between artists, promoting strategic partnerships both nationally and internationally.- Licensing and Negotiation: Served as the primary liaison between the licensing team and authors, ensuring they were well-informed about music usage, project details, and negotiating terms effectively.- Developed and implemented processes to optimize workflow, with an emphasis on controlling and collecting data related to work release requests. These processes enabled more effective monitoring of critical metrics. The detailed analysis of this data led to more informed decision-making and continuous process improvement. Show less

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  Bmg - the new music company

  Nov 2024 - now

  Gerente de royalties