Experience

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  Scholl footwear italia

  Nov 2014 - May 2015

  Trade marketing intern

  Trade MarketingBrand, Customers and Sales AnalysisNewslettering with MailUpSell-in and Sell-out Data AnalysisProject ManagementCustomer Service (B2B and B2C)Google AnalyticsMerchandisingSales Force SupportSupplier Negotiation

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  Nestlé

  Jun 2017 - Oct 2021

  Sell Out Specialist for the following categories: Coffee (Nescafé, Nescafé Dolce Gusto, Starbucks) - Dairy (Nesquik and Condensed Milk) - Petcare (Purina) - Waters (San Pellegrino, Vera, Levissima) - Confectionery (Perugina, KitKat, Smarties, Lion) - Buitoni Chilled - Buitoni Frozen - Infant Nutrition (NAN, Mio) - Cereals (Fitness, Nesquik, Cheerios) - Ambient (Maggi)Main Customers: Carrefour, Conad, Coop, Esselunga, Maxi Di, Unes Activities:In charge of development and implementation for some promo activities, along with sell-in accounts.In charge of supervising and maintaining the assortments on POS.Working on shelves and displays to improve category visibility and efficiency, following category's guidelines.Locally negotiating extra-display spaces and shelves POP materials placement.Establishing and maintaining long lasting relationships with department heads.Accountable for promotional and some sku's sell-in orders (such as confectionery holidays like Christmas)Monitoring Nestle's displays, prices, promotions, assortments, shelf life.Monitoring competition activities (new product launches, promotional activities, etc). Show less Brands: Nescafé Dolce Gusto (Coffee) - Nescafé - Nesquik - Il Latte Condensato (Condensed milk) - Orzoro (Barley)Some activities:Monthly update on key activities at the Point of Sale by competitors through analysing competitor trends / research data at the Category, Channel and Customer level (Nielsen) Support in development of Category Channel Plans by providing Category & Channel trends, latest developments and analysis, both sell-in and sell-out Assist CCSD team in creating fact-based selling stories by providing relevant Category, Channel and Customer information. Includes areas of under/over performance, rationale & potential future opportunities for growth.Support CCSD Team by reporting execution performance & sales performance vs Plan for Category, Channel and Customer initiatives. Monitoring on a monthly basis the organic growth evolution, both Retail and Emerging Channels (Coffee Specialist, E-Commerce, Consumer Electronics, Wholesalers, Traditional Grocery) and by Customer.Accountable in cooperation with our Salesforecaster and DSP about product salvage, in order to reduce waste and turnover loss.Supporting our salesforce through the creation of ad-hoc reports for customers meetings. Managing along with Key Accounts some customers such as Nestlé's Outlet and ODS (Italian confectionary shop). Show less

  • Sell Out Specialist

    Nov 2019 - Oct 2021

  • CCSD Analyst Retail - Coffee & Dairy

    Jan 2018 - Nov 2019

  • Trade Marketing Intern CCSD Infant Nutrition & Mio

    Jun 2017 - Jan 2018
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  Nestlé purina petcare europe

  Oct 2021 - now

  Customers: Carrefour & Discounts (Lidl, Aldi, Penny, Prix, Dpiù, In's, Tuodì)Carrefour & Discounts promotional negotiationIn charge of Carrefour E-commerce platform development.Forecasting volume sales on a weekly and monthly base.Daily sales monitoring and customer relationship.Customer service support for Discounts' distribution centers.Monthly sell-out analysis for each subchannel and subcategory.Updating our sell-out salesforce on key customer activities and support them at POS. Show less

  • Category Manager

    May 2024 - now

  • Customer Development Specialist - Assistente NAM

    Oct 2021 - May 2024