Experience

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  Volgaburmash

  Jan 2012 - Jan 2013

  Specialist in it department

  • Managed IT department documentation workflow, ensuring accurate and up-to-date records.• Provided technical support.

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  It universe ltd.

  Jan 2013 - Jan 2015

  Technical support specialist

  • Assisted clients in resolving technical issues efficiently and helped clients utilize the product effectively.• Conducted training sessions to educate users on new features and system updates.• Reported issues and addressed clients feedback to the development team.

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  Ayrosa | digital marketing & advertising agency

  Jan 2015 - Jan 2018

  Seo specialist / web analyst

  • Defined and implemented SEO strategies for clients mostly Ecommerce, manufacturers, and local businesses.• Generated reports and provided insights to improve website performance and user experience.• Optimized conversion rates, focusing on revenue-driven decisions.

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  Socialvalley

  Jan 2018 - Jan 2019

  Seo specialist

  • Conducted technical audits for B2B clients.• Performed in-depth keyword research.• Executed targeted marketing activities tailored to the needs and objectives of clients.

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  Webpals group

  Jan 2019 - Jan 2021

  Senior seo specialist / website manager

  • Implemented Onsite and Offsite SEO strategies to drive revenue growth and enhance the online visibility of our affiliate sites on the Finnish market.• Created and executed SEO plans, making data-driven business decisions.• Led multiple projects aimed at improving UX and product optimization.• Accountable for SEO and revenue growth, with a focus on Conversion Rate Optimization and sustainable revenue expansion.• Oversaw all aspects of the site, from content ordering and uploading to driving revenue growth. רוצה לראות פחות

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  Xlmedia plc

  Jan 2021 - Jan 2024

  Product manager

  XLMedia PLC is a gaming and sports digital media company. It's a leading provider, specializing in customer acquisition through various channels including content marketing, SEO, and media advertising.I managed 3 key casino and 1 sports betting affiliate sites on WordPress in the Gaming department.Responsibilities:• Led the full product development lifecycle from ideation to launch and continuous improvements, effectively balancing user needs with the company's business strategies.• Managed the launch of key features and products, such as Auto Exposure, Ad Units, and Complaint functionality.• Oversaw complex migrations including CMS, domain, and server changes, achieving seamless transitions without significant drops in organic traffic.• Developed roadmaps for 4 sites simultaneously, managed ongoing maintenance and enhancement of product features, and prioritized the backlog. Facilitated sprint planning using Agile (Scrum) methodologies to ensure timely project delivery.Achievements:• Automated brand exposure on 4 sites, increasing CR by 20% and boosting revenue by 19%.• Led the launch of key features such as Ad Units and new layouts of conversion elements, resulting in a more than 15% increase in revenue for company assets.• Managed and executed A/B tests to optimize product performance and UX, achieving up to a 44% uplift in conversion rates (CR) by testing changes on 50% of the audience.• Launched a comment and complaint section on nettikasinot.com to build a community, resulting in 73 complaints in the first 6 months, with 70 issues resolved and positive feedback from 40 users who withdrawed the money with our help. רוצה לראות פחות

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  Gentoo media

  Jan 2024 - now

  Product owner