Experience

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  Qai

  Nov 2001 - Feb 2005

  Content developer / black box tester

  Black box testing of eLearning content.Creating eLearning modules.Helped in UI/UX.

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  Acl mobile limited

  Feb 2005 - Nov 2007

  Qa manager

  • Assigning and managing the tasks to the testing team• Reviewing the Design Documents (Design QA)• Creating and Maintaining Change Request Forms (CR Forms)• Reviewing the Test Cases and MITC (Most important Test Cases) for the application• Creating and maintaining Traceability Matrix• Co-ordination with development, design, QA and business team• Heading the QA Community made for finding and fulfilling QA’s needs

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  Rocketalk inc.

  Nov 2007 - Aug 2014

  Marketing manager

  • Alliance with top OEMs (Samsung, Lava, Karbonn etc.) and Operators• Handling OEMs, operators and 3rd party app stores, i.e. Google Play, GetJar, Airtel, Aircel, Idea, Nokia Ovi etc. Understanding customer needs and behavior using stats and directly dealing with them• Prioritizing new feature development• Development of mobile marketing strategy• Active role in requirements reviews, conceptualization and ideation• Suggesting new and unique features to make us different from the competition• New user acquisition, market development and strategic alliances• Launching marketing campaigns and doing post campaign evaluation• Specifying market requirements for the product• Creating social buzz and doing consumer studies• Product specification reviews with various teams, i.e. Engineerig, QA, Design Show less

• 

  A4dm

  Sept 2014 - Dec 2021

  Director of project management (pardot and sfmc)

  Manage the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs. Oversee segmentation, list acquisition/import, data cleansing, event capture, lead management etc. Execute ongoing project management of the execution of the marketing automation campaigns and programs. Develop the marketing automation infrastructure, implementing best practices, including guidelines for emails, landing pages, campaigns etc. Manage form processing and website integrations. Develop and maintain campaign flows to effectively move prospects through the buyer’s journey. Show less

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  Self-employed

  Dec 2021 - now

  Freelance salesforce consultant

  Salesforce Pardot | Salesforce Marketing Cloud