
Timeline
About me
Automation Entrepreneur |Director Latam HYDRONIX |Business Mentor |Angel Investor |AI Executive| AI Researcher & Professor |MBA |Automation Eng |Cofounder ISATECK & Eskar Investments
Education

Mit professional education
2024 - 2024No code ai and machine learning: building data science solutions artificial intelligence
Florida international university
2012 - 2012Global economy and international business business administration and management, general in madrid, spain
Universidade federal de uberlândia
2007 - 2008• intercambio en engenharia mecatrônica mechatronics, robotics, and automation engineering
Universidad de la salle
2003 - 2008Ingeniero de diseño y automatización electrónica mechatronics, robotics, and automation engineering
Universidad sergio arboleda
2011 - 2013Mba master in business administration
Experience

Constructores mecánicos asociados (rodeolandia ahora city park s.a.s.)
Nov 2000 - Feb 2005Customer serviceCustomer SupportHandling of machinery, controlling the entry and security of the client in the different attractionsWaiter (Taking and delivery of orders)

Caev
Nov 2001 - Apr 2003Logistic coordinatorFUNCTIONSControl of merchandise and orders.Preparation of invoices and delivery of merchandise of consumer products in towns near BogotáACHIEVEMENTSConcept of a purchase orderProduction process and direct delivery to the clientQADispatches

Pa´l refugio
Feb 2005 - Aug 2007Customer serviceFUNCTIONSWaitress training and supervisionWaitress captainCashierDirect customer serviceInventory management: raw materialCollection accountsPayroll payments

Ufu - universidad federal de uberlandia
Sept 2007 - Jan 2008Participante-estagiario ministrando aulas da língua espanholaGive Spanish language classes a basic level for students at the Federal University of Uberlândia

Sensortec
Jun 2008 - May 2009Product manager pa (automation engineer)FUNCTIONSVisit clients for business purposesPreparation of proposalsProduct approvalPerform quality control of productsPreparation of offersDesign, assembly and start-up of industrial automation projects.Training for clients, SENSORTEC staffACHIEVEMENTSStart as an automation engineer and manage the management of the instrumentation area.Training with represented firms.Business officer with the most sales.

Isateck
May 2009 - nowFUNCTIONSBusiness creation and developerCreation of brands ISATECK, industrial instrumentation and automation distributorCreation of product and brand IotCo, digital product of the IoT world for cold chainCreation of product and brand Drytor, automatic drying controlCreation of product and brand SATLA, early warning systemsDesign the marketing plan, sales plan and brand plan.Increase the representation of ISATECK brands by creating commercial alliances with identified strategic suppliers.Present the portfolio to potential investors interested in the company.Represent the company legally when required.Provide the client with all the technical advice necessary for the complete satisfaction of the product or serviceEstablish commercial agreements with customers once the purchase order is receivedDirect advertising and direct marketing strategies.Evaluate customer satisfactionHYDRONIX brand management for Latin AmericaCommercial and technical support with HYDRONIX distributors, integrators and end usersAttention at fairs, visits to industrial plants, HYDRONIX trainingACHIEVEMENTSCompany creationCreate IotCo and its R&D lineImplement NTC 6001 management systemProjects in countries like Colombia, Panama, Ecuador, Brazil.Representation of manufacturers of direct industrial automation elements from Germany, England, USA, Austria and distribution contracts of multinationals.Greater knowledge of the Latin American market in various sectors.Work under English and American standards in documentation.Deeper knowledge of the HYDRONIX line.Diversification of the product in other sectors. Show less
Principal Cofounder & Board Member
Feb 2021 - nowDirector Comercial
May 2009 - Jan 2021

Hydronix ltd
Jan 2013 - nowHydronix - Providing Microwave Moisture Measurement WorldwideEstablished in 1982, Hydronix specialises in the research, development and manufacture of digital microwave moisture measurement systems. Our products are used to reduce manufacturing costs and to improve the quality of the finished product and with over 65,000 sensors installed worldwide Hydronix is the recognised world leader in microwave moisture measurement. FUNCTIONS• brand management to Brazil, Colombia, Ecuador and Venezuela• Commercial and technical support to distributors, integrators and end-user• Attention at fairs, visits to industrial plants, training• Budget and ReportsACHIEVEMENTS• Increased knowledge of the Latin American market in several sectors.• Working under British and American standards documentation.• Product diversification in other sectors
South America Sales Manager and LATAM Service Manager
Oct 2021 - nowBrasil, Colombia, Ecuador and Venezuela Technical Sales
Jan 2013 - Oct 2021

Corporación universitaria americana
Aug 2014 - Dec 2021Professor of industrial engineering, advisor to the center for innovation and entrepreneurshipFUNCTIONSExemplify, teach and develop the program of each subject both face-to-face and virtual assigned as Introduction to Engineering, Industrial Instrumentation, Industrial Information Systems, Industrial Automation, Management Fundamentals, Integrating Project I, II, III, Entrepreneurial and business plansAdvice and support in research and entrepreneurship projects of the university and students, throughCurriculum committee memberMember of the accreditation process, new programs and high accreditation according to CNA guidelinesACHIEVEMENTSGenerate seedbeds of engineering entrepreneurshipBe part of the team that presented the Virtual Industrial Engineering program and which is already offered Show less

Bendito arroz
Sept 2016 - nowFUNCTIONSDefine and promote the corporate philosophy.Identify the legal requirements that affect the development of the company's activity.Formulate strategic objectives and plans Determine the corporate strategies of the company.Present the company's financial statements to the board of directors.Determine financing alternatives Attend and actively participate in the management, management and quality, marketing and financial and human resources committees.Review and approve the documents corresponding to the Management System.Monitor the execution and implementation of strategies and policies designed.Detect the potential risks that could affect the assets of the companyDesign the marketing plan, sales plan and brand plan.Give timely, reliable and periodic reports of the financial situation through the analysis of the financial statements to the board of directors.Monitor the administrative conduct of the organizationApprove the personnel requirements and define the candidate chosen for the positions.Approve and make the purchases required for projects and supplies.Search and make contacts with strategic suppliers.Increase the representation of BENDITO ARROZ brands by creating commercial alliances with identified strategic suppliers.Present the portfolio to potential investors interested in the company.Safeguard the integrity of the company's securities, that is, checks, post-dated checks, cash, etc.Identify and segment the target market, their needs and expectations.Establish commercial agreements with customers once the purchase order is receivedDirect advertising and direct marketing strategies.Update Franchise ModelFinal selection of franchiseesACHIEVEMENTSCompany and brand creationCreation of the Flavors Rice pudding category in ColombiaCreate Franchise business unitObtain private investment to strengthen the brand in SHARK TANK COLOMBIAExpansion in ColombiaSuccess case talks in CaribeBizSecond best-selling microfranchise Show less
Co-founder, Board Member
Feb 2021 - nowManager
Sept 2016 - Jan 2021

Universidad sergio arboleda
Jun 2019 - nowMba thesis advisor and mba thesis juryFUNCTIONS:Advise Master Thesis projects (MBA)Master's Thesis Jury (MBA)

Universidad simón bolívar
Nov 2020 - Dec 2020Business advisorFUNCTIONS:Define the personalized support plan for each of the beneficiary companies of the “Crecimiento Empresarial Para la Formalización” program based on the diagnosis. Carry out the programming to advise companies that are part of the "Crecimiento Empresarial Para la Formalización" program in the areas of: value offer, productive, commercial and accounting and financial aspects Carry out specialized consultancies in the areas of value offer, productive, commercial and accounting and financial aspects in each of the beneficiary companies of the "Crecimiento Empresarial Para la Formalización" program, assigned during the period of this contract ACHIEVEMENTS:Compliance in consultancies, progress reports and technicians of more than 30 companies in sectors of clothing, pharmacies, trade of technological products and services Show less

Chicken ready
Feb 2021 - Oct 2021General managerPresent to the board of directors the financial statements of the company and corporate strategies of the company.Prepare business plan and expansion modelKPI compliance in sales, costs and expensesDefine and promote the corporate philosophy.Identify the legal requirements that affect the development of the company's activity.Formulate strategic objectives and plans Determine the strategiesDetermine financing alternatives Attend and actively participate in the management committeesReview and approve the documents corresponding to the Management System.Monitor the execution and implementation of strategies and policies designed.Detect the potential risks that could affect the assets of the companyDesign the marketing plan, sales plan and brand plan.Give timely, reliable and periodic reports of the financial situation through the analysis of the financial statements to the board of directors.Monitor the administrative conduct of the organization in your care and the performance or efficiency of the staffApprove personnel requirementsApprove the purchases required for the organizationDelegate and follow up with your subordinatesSearch and make contacts with strategic suppliers.Safeguard the integrity of the company's securities, that is, checks, post-dated checks, cash, etc.Identify and segment the target market, their needs and expectations.Provide the client with all the necessary advice for the complete satisfaction of the productDirect advertising and direct marketing strategies.Evaluate customer satisfactionACHIEVEMENTSBrand expansion in the city of Bogotá with Dark KitchenImprovements in sales and Ebitda of the companyStandardization of current company processesSupply chain improvements Show less

Macondolab
Sept 2021 - Dec 2021Startup mentorHelping entrepreneurs of the Apps.co program of the Colombia ICT Ministry who during the learning and business development process are in the growth and consolidation phase. As a mentor I advise, support, connect and inspire an entrepreneur to deliver the best of himself and achieve the maximum potential of his business.

Segen group
Feb 2022 - Mar 2023Profesional seniorProfesional Senior en area funcional del programa Entorno 2021 (programa desarrollado por la Secretaría Distrital de Desarrollo Económico en alianza con iNNpulsa Colombia, a través del cual buscamos identificar retos de innovación y transformación digital de las empresas e iniciativas de clúster), funciones enfocadas en metodologia del programa y acompañamiento de entidades prestadoras de servicio de innovación

Universidad ean
Mar 2022 - Mar 2023Mentorías para empresas en comercio electrónicoMentorías empresariales en comercio electrónico del PNUD en programa Reactivación, empresas ubicadas en Bogotá y en Cali (bajo la alianza con Camara de Comercio de Cali)

Universidad simón bolívar
Mar 2022 - nowInvestigador en Centro de Inteligencia Artificial, Formulación de proyectos de I+D, relaciones corporativas para proyectos conjuntosResponsabilidades Principales:Identificación y desarrollo de relaciones empresariales en sectores altamente especializados.Gestión de colaboraciones estratégicas entre AudacIA y empresas.Desarrollo de propuestas y cierre de acuerdos para proyectos de I+D.Integración efectiva de proyectos con áreas de innovación corporativa.Supervisión de proyectos y aseguramiento de resultados exitosos.Seguimiento de tendencias y regulaciones en los campos relevantes. Show less Como Director de Operaciones en el vanguardista Centro de Investigación en Inteligencia Artificial y Robótica, he tenido el privilegio de liderar y coordinar las operaciones de un equipo de investigación de élite, comprometido con el desarrollo y la implementación de soluciones de IA y robótica. Mi rol ha sido esencial para establecer y mantener relaciones productivas con entidades del sector público y privado, asegurando una comunicación efectiva y la presentación exitosa de proyectos innovadores.Responsabilidades clave:Gestión de Relaciones: Cultivo y mantenimiento de relaciones estratégicas con entidades públicas y privadas para la presentación y colaboración en proyectos de IA y robótica.Presentación de Proyectos: Demostración de los proyectos e investigaciones concluidas, destacando logros y valor agregado ante una audiencia diversa, desde expertos en tecnología hasta stakeholders no técnicos.Dirección Administrativa: Supervisión administrativa de proyectos en curso, garantizando la alineación con los objetivos operativos y la entrega a tiempo y dentro del presupuesto.Formulación de Proyectos I+D: Diseño y desarrollo de propuestas de proyectos para convocatorias de I+D, asegurando la innovación y la relevancia en el campo emergente de la IA y la robótica.Logros:Liderazgo en Proyectos: Dirección exitosa de proyectos de IA Captación de Fondos: Securización de financiamiento significativo a través de convocatorias de I+D, expandiendo las capacidades y el alcance del centro.Innovación y Reconocimiento: Contribución al reconocimiento del centro como líder en IACompetencias:Liderazgo estratégico y operativoComunicación efectiva con stakeholdersGestión de proyectos tecnológicosDesarrollo y presentación de propuestas de I+DInnovación en IA y robótica Show less
Investigador IA & relaciones corporativas AudacIA
Dec 2023 - nowMentor Senior y Consultor I+D - Programa Collision (Atlantico), Orbita (Cesar), Versos (Cesar)
May 2022 - Dec 2023Chief Operations Officer
Mar 2022 - Nov 2023

Innpulsa colombia
Jun 2024 - nowMentorMentor of business models, business strategy and capital raising, in the BIBE - ALDEA consortium, operator of iNNpulsa Colombia's ALDEA programme. This is a programme aimed at consolidating and accelerating the growth of innovative and high-impact ventures. I am delighted to contribute to an organisation like iNNpulsa, which seeks to transform realities by fostering entrepreneurship and innovation in all regions of our country. Thank you for inviting me to contribute to the construction of this purpose: iNNNpulsa Colombia, BICTIA, IKU Innovation, Universidad El Bosque and Universidad EAN. Show less

Universidad de la salle
Feb 2025 - nowDocente maestría en inteligencia artificial y diseñador pedagógico visión por computadorDiseño pedagógico y Docente de la asignatura “Visión por computador” (3 créditos) del programa Maestría en Inteligencia Artificial
Licenses & Certifications
- View certificate

No code ai and machine learning: building data science solutions
Mit professional educationJun 2024 
Programa venture capital (programa de formación de agentes de inversión)
Corporación ruta nDec 2024
Volunteer Experience
Business Mentor
Issued by The Venture Mentoring Team on Sept 2025
Associated with Alejandro EspejoMentor en Red de mentores Voluntarios Impacta
Issued by Universidad EAN on Jan 2025
Associated with Alejandro EspejoSupport for fundraising Startups
Issued by Caribe Startup on Mar 2025
Associated with Alejandro EspejoFacilitador
Issued by Fundamigos del Caribe on Dec 2015
Associated with Alejandro Espejo
Languages
- spSpanish
- itItalian
- poPortuguese
- enEnglish
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