Experience

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  The university of tampa

  Mar 2005 - May 2007

  Lab supervisor - john sykes computer lab

  Managed, trained, and monitored 30 part-time lab assistants Coordinated student payroll processes

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  Standard & poor's

  Jun 2005 - Aug 2005

  Technical support specialist - intern

  Executed and processed trial and contract requests received from sales team in support of new subscription sales. Processed leads from marketing campaigns by issuing and setting trial parametersProvided product support for electronically-delivered S&P Credit Market Services and Risk Solutions products and services worldwide

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  Standard & poor's

  Jun 2006 - Aug 2006

  Market intelligence team - intern

  Researched, compiled, and updated competitor profiles for competitor research databaseTransferred primary market research projects from online database to shared hard drive

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  Jcpenney

  May 2007 - Aug 2007

  Commission sales associate - family shoes

  Provided outstanding customer service and built a clientele portfolio of over 50 repeat/referral customers

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  Hertz

  Jul 2007 - Oct 2007

  Management trainee - sales & service associate

  Contributed significantly to the achievement of location sales and margin goals by working closely with staff and Location Manager on assigned tasks and ad hoc duties or projects. Maximized margins by up-selling customers to higher-priced services and ancillary products per region revenue-management goals. - Won "Best Sales & Service Associate" in the NJ district 2 months in a row.Ensured positive customer experience by effective management of the rental process to include qualifying the renter and completing contracts - Had over 40 repeat/referral customers.Supported and serviced accounts (body shops, car dealerships, etc.) by picking up and delivering cars and representing Hertz to customers of the accounts.Cleaned & serviced vehicles to current audit/quality standards to ensure high levels of customer satisfaction. This includes: no visible external dirt, inside is vacuumed and no trash from previous occupants, seats are clean of debris and stains, and fuel tank is full. Show less

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  Nestlé

  Nov 2007 - now

  Responsible for developing effective marketing strategies based on consumer/shopper understanding and opportunities in order to ensure the NESCAFÉ® brand (Black & White Cup) wins with consumers across the CWAR region (25 countries which consist of Nigeria, Savanna Cluster, Atlantic Cluster, Tropical Cluster, Coastal Cluster, & Angola) - innovation & renovation pipeline, packaging artwork, communication, digital, market research, & regional marketing projects.Manage and responsible for innovation & renovation (I&R) as well as packaging artwork for Coffee (attractive & affordable portfolio - Black & White Cup) across CWAR from scope to deliver stage via the Idea 2 Launch (I2L) process working collaboratively with cross-functional project teams (Strategic Business Unit, Research & Development, Product Technology Center, Market Research, Application Group, Manufacturing Services, Supply Chain/Procurement, Packaging Design, Factory, Quality Assurance, & Category Teams)Lead and coordinate I2L Stage Gate Meetings based on I&R projects, monthly category I&R meetings, & weekly project check-in meetings to monitor progress of all new product developments & regional activities/projects & ensure on-time flawless executionManage, review, and monitor all NESCAFÉ® communication campaigns & digital content plans with regional team/creative agencies (Publicis, Zenith, Sapient, Now Available, & FaceBook) for all countries across CWAR Research and analyze information on target consumers (Young, Hopeful, & Ambitious/The Explorer), generate deep understanding of CWAR coffee drinking habits/trends (Black & White Cup), market trends, & competitor activity for business planning/developmentSupport Coastal Cluster (+ interim Category Manager) with day to day Coffee Category operations management in Ghana, Sierra Leone, & Liberia (executing strategy + P&L responsibility) Show less Supporting the CWAR Culinary Business Executive Officer (BEO) in developing marketing strategies based on consumer/shopper understanding and opportunities in order to ensure MAGGI® brand wins across the CWAR region (25 countries which consist of Nigeria, Coastal Cluster, Atlantic Cluster, Savanna Cluster, & Tropical Cluster) - innovation & renovation pipeline, packaging artwork, communication, digital, simply good commitments, market research/epicure study, & regional marketing projects.Manage and responsible for innovation & renovation (I&R) as well as packaging artwork for Culinary across CWAR from concept to launch phase via the NPDI process working collaboratively with cross-functional project teams (Strategic Business Unit, Product Technology Center Singen, Market Research, Application Group, Manufacturing Services, Supply Chain/Procurement, Packaging Design, Factory, Quality Assurance, & Category Teams)Lead and coordinate NPDI Stage Gate Meetings based on I&R projects, Category Weekly Operational Reviews (WOR), & Monthly Operational Reviews (MOR) to monitor progress of all new product developments & regional activities/projects & ensure on-time flawless execution.Manage, review, and monitor all communication campaigns & digital content plans with regional team/creative agency for all countries across CWAR Research and analyze information on target consumers, generate deep understanding of CWAR cuisine/cooking trends, market trends, & competitor activity for business planning/development Show less Expatriation - Managed new product innovation & renovation projects for MAGGI® Nigeria (MAGGI® Naija Pot Seasoning Cubes & Project MAGIC) from ideation to launch phase by working collaboratively with cross-functional project teams.Prepared Brand Plan of existing MAGGI® flavors portfolio (MAGGI® MIXPY Seasoning Powder - 4 Flavors, Crayfish Tablet, Chicken Cube & Tablet) detailing the overall market scenario; marketing objectives, strategies, tactics, consumer communication activities & implementation; purchasing; cost control; & innovation & renovation plan for Nestle Nigeria culinary flavor products to achieve sustainable profitable business growth in Nigeria. Implemented, co-ordinated and controlled planned activities in the brand plan to meet annual targets for Nigeria.Reported directly to the Category Manager (CM) - Culinary Nigeria.Summarized responsibilities include: Managed all generating demand activities for the biggest brand at Nestlé Nigeria & CWAR ~ MAGGI® (existing flavor product portfolio).Responsible for all I&R projects for MAGGI® Nigeria from ideation to launch stage via the NPDI process (new MAGGI® I&R product pipeline - MAGGI Naija Pot Seasoning Cubes & Project MAGIC).Ensured profit targets are achieved, margins maintained & expenses controlled. Gathered and analyzed information on market trends, competition, government policies and the general economic environment for business planning/development. Monitored and analyzed the brand and competitors' performance to identify strengths, weaknesses, opportunities and threats.Planned and executed below the line/sponsorship activities in co-ordination with agencies, other third party suppliers and the Nestlé Nigeria field sales force for timely and accurate execution. Negotiated with service providers to obtain best value for money quotations for planned activities. GD "Super User" training the GD Marketing Team (Nestlé Nigeria - Category Development Managers). Show less Managed the MAGGI® Coastal Cluster business (Ghana, Sierra Leone, & Liberia), working with field sales, sales operations, marketing, demand planning, finance, category leadership, and shopper marketing. Prepared Brand Plan detailing the overall market scenario for Nestlé Ghana/Coastal Cluster culinary products (MAGGI® Shrimp Tablet, Chicken Tablet, Onion Tablet, MIXPY Seasoning Powder, Arome Liquid Seasoning, Tomato Ketchup, & Regular/Shrimp Cube); marketing objectives, strategies, tactics, consumer communication activities & implementation; purchasing; cost control; & innovation & renovation plan to achieve sustainable profitable business growth in Coastal Cluster. Implemented, co-ordinated and control planned activities in the brand plan to meet annual targets for Coastal Cluster.Reported directly to the Business Executive Manager (BEM) - Culinary CWAR.Summarized responsibilities include: Managed all generating demand activities of the 3rd biggest brand at Nestlé Ghana ~ MAGGI®Ensured profit targets were achieved, margins maintained & expenses controlled. Gathered and analyzed information on market trends, competition, government policies and the general economic environment for business planning/development. Monitored and analyzed the brand and competitors' performance to identify strengths, weaknesses, opportunities and threats.Planned and executed sponsorship activities in co-ordination with agencies, other third party suppliers and the Nestlé Ghana field sales force for timely and accurate execution.Proposed I&R (Innovation & Renovation) marketing concepts/ideas to drive assigned products. Negotiated with service providers to obtain best value for money quotations for planned activities. GD "Super User" to train the GD Marketing Team (Nestlé Ghana - 7 Category Development Managers) on the process of inputting their Brand Plans into the system (GLOBE - CRM 7) for effective and efficient roll out of marketing activities for the year. Show less Led MAGGI® Coastal Cluster's (Ghana, Sierra Leone, & Liberia) Integrated Commercial Planning (ICP) process through coordination with marketing, finance, supply chain, consumer & shopper insights, category leadership, and field sales to develop consumer/shopper & channel strategies to further develop the MAGGI® business.Prepared annual brand plan detailing the overall market scenario for Nestlé Ghana culinary products (MAGGI® Shrimp Tablet, Chicken Tablet, Onion Tablet, MIXPY Seasoning Powder, Arome Liquid Seasoning, Tomato Ketchup, & Regular/Shrimp Cube), marketing objectives, strategies, tactics, activities and consumer communication plan to achieve sustainable profitable business growth in Coastal Cluster. Reported directly to the Business Executive Manager (BEM) - Culinary CWAR.Summarized responsibilities include:Managed all activities of the 3rd biggest brand at Nestlé Ghana ~ MAGGI®Gathered and analyzed information on market trends, competition, government policies and the general economic environment for business planning/development. Planned and executed sponsorship activities in co-ordination with agencies, other third party suppliers and the Nestlé Ghana field sales force for timely and accurate execution.Negotiated with service providers to obtain best value for money quotations for planned activities.Proposed I&R (Innovation & Renovation) marketing concepts/ideas to drive assigned products.Ensured profit targets are achieved, margins maintained & expenses controlled.Monitored and analyzed the brand and competitors' performance to identify strengths, weaknesses, opportunities and threats.GD "Super User" to train the GD Marketing Team (Nestlé Ghana - 7 Brand Managers) on the process of inputting their Brand Plans into the system (GLOBE - CRM 7) for effective and efficient roll out of marketing activities for the year. Show less Promoted Nestlé's wall-to-wall product portfolio at chain grocery stores - Wal-Mart across Delaware, Eastern Shore Maryland, New Jersey, & Virginia. Categories included Pet Food/Supplies, Baby & Infant Nutrition, Frozen Prepared Foods, Candy/Confections, Baking, Ambient Beverage, Chilled/Refridgerated Foods & Beverages, Nutrition, & Emerging Markets.Sales Representative in charge of selling, maintaining, displaying, restocking, and managing Nestlé products in sixteen Wal-Mart stores.Sales Trainer to teach & facilitate new hires on their roles, distribution of products in store, and use of selling tools to be effective as well as efficient Nestlé Sales Representatives.Scheduled and called on Market Grocery Manager(s) every quarter to present and discuss market(s) opportunities/trends and make feature recommendations for the various stores in the market(s).Served as a resource to assist in developing the skills, knowledge, and attitude of Mentee to be an effective and efficient future leader within Nestlé – Peer Mentor. Show less

  • Category Manager - Coffee (NESCAFÉ®)

    Jan 2023 - now

  • + Category Manager - Coffee (NESCAFÉ®)

    Sept 2021 - Dec 2022

  • Regional Marketing Manager - Coffee (NESCAFÉ® CWAR)

    Jun 2019 - Dec 2022

  • Marketing Specialist - Culinary (MAGGI® CWAR)

    Oct 2017 - May 2019

  • Category Development Manager - Culinary (MAGGI® Flavors)

    Mar 2015 - Oct 2017

  • Category Development Manager - Culinary (MAGGI®)

    Jul 2014 - Feb 2015

  • Brand Manager - Culinary (MAGGI®)

    Mar 2012 - Jun 2014

  • Retail Sales Representative + Regional Trainer (RSR-RT), NROC Market Certified RSR (2 Div. Markets)

    Nov 2007 - Mar 2012
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  Lifestylzgh - www.lifestylzgh.com

  Jun 2008 - May 2013

  Founder

  Created, developed, and built a blog (which evolved to a website) which strives to showcase Ghanaian culture and lifestyle by offering young entrepreneurs a platform on which to relay their successes and activities Managed the operations of 3 editors, 5 staff writers, and all aspects of the LSG conceptFacebook Fan Page - 4,257 Likes, Twitter - 2,473 Followers, & YouTube - 211 Subscriptions

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  Project drive-by (pdb) | non-profit

  Dec 2011 - now

  Co-founder & pdb program manager

  Project Drive-By is a non-profit initiative by feedForever (fF) and LifeStylzGH (LSG). Aim: Drive-by less fortunate areas in Ghana and provide them with a meal and fun-filledactivities (reached over 1,500 children in 2 locations).We also strive to add some value to the lives of these less fortunate children in the form of necessities per the regions of Ghana we visit.PDB 2012 Recap Documentary (YouTube) ~ http://youtu.be/uHfrlNObYnoPDB 2011 Featured On Metro TV Ghana (YouTube) ~ http://youtu.be/VCYm9G_Kd3sGlimpse of PDB 2011 In Action (YouTube) ~ http://youtu.be/-4ZAhlz9H7o Show less