Experience

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  Bell media

  Apr 2012 - Jun 2013

  Brand ambassador, virgin radio, chom and cjad

  Attend station events and interact with listeners, clients and stakeholders.Maximize station's on site presence by setting up banners, event signage and remote booth/tech setup etcPerform MC duties for various community events.Create an exciting atmosphere while interacting face to face with listeners.Coordinate vehicles, load and unload equipment, setup requirements, schedule vehicle maintenance etc.Coordinate and execute contesting and giveaways on location. Show less

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  Annexe communications

  May 2013 - Aug 2013

  Assistant, press operations for festival juste pour rire/just for laughs festival

  Support day-to-day operations of the Press Operations department. Co-lead press operations strategy and initiatives for Juste Pour Rire outdoor events, plays and musical theatre shows. (media requests, press conferences, print/TV/Radio bookings and talent briefing)Write and prepare press releases and other documents for Media. Media monitoring.

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  Tennis canada

  Apr 2014 - Aug 2014

  Assistant, communication and marketing

  Support day-to-day operations of the communications department. Co-lead content development and editing for Tennis Canada print and online publications (souvenir magazine, daily draw sheets, media guide, Rogers Cup Insider e-newsletter, etc). Co-lead the press operations for the 2014 Montreal Rogers Cup tennis event (accreditation, media requests, press conferences and scrums, daily results). Co-lead digital marketing executions for "Choisissez votre camp" campaign and "Fan Ultime" ticket package launch and promotion.Write and edit content for the Tennis Canada and Rogers Cup (Montreal) websites. Write press releases and other documents for Media. Media monitoring. Show less

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  Rogers media

  Sept 2014 - Sept 2015

  Floor & segment producer, breakfast television

  Breakfast Television Montreal, City TVAct as the liaison between the control room director and people on the floor, i.e. presenters, talent, technical staff and guests. Co-lead production planning and logistics. Ensure all staging, furniture and props are ready before the show. Brief talent and guests. Produce segments for the show from A to Z, i.e. meeting with fellow Segment Producers to brainstorm and delegate ideas, researching selected topics, pre-interviewing and booking guests. building segment briefing files for Senior Producer, Control Room Director, as well as writing Talent one sheets and welcoming guests in-studio. Show less

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  Canadian olympic committee

  Oct 2015 - Jul 2018

  Responsible for developing and coordinating strategies to increase Team Canada/Équipe Canada’s fanbase on Facebook, Twitter, Instagram, Snapchat and YouTube by outlining a campaign calendar, conceptualizing and adapt overall tactics for French fanbase with the goal of increasing audience participation. Support with production of French and English content as well as being the brand’s French voice on social media, actively engaging followers in conversations in an effort to transform Équipe Canada’s fans into advocates. #Rio2016 Show less

  • Community Manager, Digital

    Mar 2017 - Jul 2018

  • Coordinator, Digital

    Oct 2015 - Mar 2017
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  Canadian olympic committee

  Oct 2018 - Aug 2019

  Digital lead for lima 2019 pan american games

  TEAM LEADERLead the digital team – champion the highest standard in digital fan experiences and engagement across all digital and social properties to reach, engage and acquire fans.Lead all consumer digital marketing initiatives including co-leading the first streaming partnership between Team Canada and CBC, resulting in hours of field of play videos being shared natively on Team Canada owned and earned media. Other initiatives being overseeing all content (web, social, video, contests, branded content, email marketing etc.), digital products (Olympic.ca / Olympique.ca, Canadian Olympic Club, etc.) and digital business intelligence (Digital valuation, data and insights, consumer profile data) initiatives.Manage the digital team (4 mission team members) and ensure they have everything they need to perform at their best during the Games (i.e. Operations, trouble-shooting, resourcing needs fulfilled, tools, knowledge, connections, etc.). Ensure the digital team is able to focus on delivering a great fan experience.Be the digital point person with all other departments to create the best team and delivery of the Games for Team Canada possible (I.e. Work closely with the Communication Lead, Photographers, Games Lead, Business Team Lead etc.).Liaise with the Media Attaches to support social media activations and manage social media issues on an as needed basis for all our sports and 450+ athletes.Liaise with the Digital home team (9 members) and Contractors (6) to ensure consistancy and streamlined efforts throughout the Games window. CONTENT CREATORDevelop the content strategy and distribution plan tailored to fans and passive fans.Manage digital initiatives including quality control, measurement, reporting, content implementation and user experience.Write and report on Team Canada results, athletes, initiatives, community programs and act as the voice of Team Canada on social media. Eg. FB live executions, athlete interviews, etc.#Lima2019 Show less

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  C2 montréal

  May 2019 - May 2019

  Lead coordinator, digital

  Act as the on-site Lead Coordinator for Partnerships Digital Obligations for C2 MTL Commerce + Creativity Conference.Manage and oversee the fulfillment of Partners contractual digital deliverables, from coordinating with production crews and content creators to seeking approval from account managers. Liaise with C2 MTL Digital Team (3 members) and the event contractors (8) to ensure consistancy and fulfillment of 200+ digital obligations over the 3-day event on C2 MTL earned media (Facebook, Instagram, Twitter & LinkedIn). Show less

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  Canadian olympic committee

  Apr 2020 - Apr 2022

  During my time as the the Associate Manager of Social Media at the COC, I achieved the following:Project Management:• Managed projects for web, mobile and other digital platforms from concept through completion• Defined project scopes, estimated workloads and budgets, and developed schedules• Analyzed risks to the project and dealt with changes in project scope• Acted as the primary point of contact for digital projects and managed cross-functional team communication and touch points for progress between design and development• Maintained, managed, and delegated resources effectively, working closely with team members and stakeholders for requirements, and designers/developers to track requirements throughout a project’s lifecycle• Activated the website, app and email marketing redesign• Helped clients and the org. meet their financial and long-term business goals• Ensured projects met the quality standards expected by the org.Social Media Management:• Oversaw the management of social media campaigns and ensured brand consistency• Managed and coached community managers and over 20 freelancers• Facilitated scaling of brand and company awareness through social media channels• Worked with the brand to create and implement social media strategies on a monthly basis• Ensured brand consistency in copy through tone, voice and terminology• Supervised all aspects of social media interaction between fans, athletes, NSOs, NOCs, etc. and the organization, + ensured a positive fan experience• Created plans to both grow and maintain followers through popular social media tactics and campaigns on Facebook, Twitter, IG, YT and LI• Created actionable plan to both launch and grow TikTok channel• Ensured progress on all platforms by using analytical tools such as Google Analytics & Sprout Social• Oversaw the creation and implementation of the monthly editorial calendar which included tracking tactics and digital executions against monthly objectives and KPIs Show less As the Digital Lead for the Beijing 2022 Olympic Village Studio, my role was focused on leading all Team Canada athlete content capture and developing the strategy for video capture at the BOV Studio that aligned with the overall digital strategy for the Games.• Led all Team Canada athlete content capture at the Olympic Games based at the Beijing Olympic Village (BOV).• Developed and led the strategy for video capture at the BOV Studio that aligned with the overall digital strategy for the Games and considered industry insights regarding length, frequency, and content of interviews.• Worked with media and broadcasting stakeholders to coordinate and capture content that would be broadcasted live on CBC/Radio-Canada properties, live to tape for non-rights holders and media partners, and packaged videos for Team Canada Digital properties.• Ensured that all technical needs were met for all interviews, including the proper functioning of camera(s), microphones, and internet connectivity.• Was mindful of and capitalized on unscheduled opportunities for live interviews with athletes and other persons of interest.• Provided a liaison between athletes (and their support team) and business, communication, and digital opportunities.• Supported athlete performance pre/post-competition by creating a safe, welcoming, and positive environment in the Virtual Studio. Show less Develop Team Canada/Équipe Canada's digital strategy, fuel mass audience participation and deliver best in class fan experiences with data-driven iterations that result in a highly-engaged fan base and Olympic Club member acquisitions.Lead Team Canada/Équipe Canada's social media presence by creating and implementing the social media strategy, managing community managers and content freelancers, monitoring trends, developing and implementing innovative processes and pilot projects, measuring the effectiveness of social media tactics and campaigns.Co-lead consumer marketing initiatives including immersive content, digital products and digital business intelligence.Develop and strengthen relationships with key members of the digital and sports communities, including athletes, agents and sponsors.#Lima2019 #Tokyo2020 Show less As the Digital Lead for the Tokyo 2020 Olympic Village Studio, my role was focused on leading all Team Canada athlete content capture and developing the strategy for video capture at the OLV Studio that aligned with the overall digital strategy for the Games.• Led all Team Canada athlete content capture at the Olympic Games based at the Olympic Village (OLV).• Developed and led the strategy for video capture at the OLV Studio that aligned with the overall digital strategy for the Games and considered industry insights regarding length, frequency, and content of interviews.• Worked with media and broadcasting stakeholders to coordinate and capture content that would be broadcasted live on CBC/Radio-Canada properties, live to tape for non-rights holders and media partners, and packaged videos for Team Canada Digital properties.• Ensured that all technical needs were met for all interviews, including the proper functioning of camera(s), microphones, and internet connectivity.• Was mindful of and capitalized on unscheduled opportunities for live interviews with athletes and other persons of interest.• Provided a liaison between athletes (and their support team) and business, communication, and digital opportunities.• Supported athlete performance pre/post-competition by creating a safe, welcoming, and positive environment in the Virtual Studio. 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  • Associate Manager, Digital

    Dec 2021 - Apr 2022

  • Beijing 2022 Olympic Village Studio Digital Lead

    Sept 2021 - Apr 2022

  • Specialist, Digital

    Jul 2018 - Dec 2021

  • Tokyo 2020 Virtual Studio Digital Lead

    Apr 2020 - Sept 2021
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  Tennis canada

  Apr 2022 - Aug 2023

  As the Senior Content Manager for Tennis Canada, National Bank Open, and Omnium Banque Nationale, I was responsible for leading the development and execution of the global content strategy for the organization, in addition to overseeing content operations at tournaments where Tennis Canada has a content production crew onsite.Some of my key responsibilities included:• Developing and implementing the global content strategy and project-based content strategies for Tennis Canada, National Bank Open, and Omnium Banque Nationale.• Leading a team of specialists, content coordinators, writers, and freelance content creators to produce engaging and high-quality content that supported the organizations' programs, reported on tennis news, and entertained fans through digital touchpoints.• Optimizing and implementing PESO social media distribution strategies, such as organic posts, dark posts, and ad campaigns, to reach, engage, and convert the organization's target audiences.• Leading the implementation and operation of a content briefing system to help business units with their content needs.• Activating the website, app and email marketing redesign.• Developing and maintaining relationships with existing partners and unlocking new digital revenue streams by providing accurate digital assets valuations through performance analytics reporting.I ensured maximum reach and engagement by utilizing my strong understanding of the organization's goals and objectives, as well as my deep understanding of target audiences and digital marketing channels. Additionally, my project management skills allowed me to oversee multiple projects simultaneously while ensuring that deadlines were met. Overall, my focus was on building strong brand awareness, engagement, and revenue generation through exceptional content and social media tactics, which helped the organization achieve its objectives and drive success in the highly competitive sports industry. Show less As the Manager of Content & Innovation, I orchestrated comprehensive content strategies across web, social, and email channels, fostering brand alignment and digital growth. I effectively managed Tennis Canada, National Bank Open & Omnium Banque Nationale's online presences, engaged and inspired our digital communities, and leveraged data-driven insights to achieve KPIs, all while leading a diverse team and driving revenue through innovative content strategies.• Developed and executed content strategies for websites, social channels, newsletters, and e-marketing campaigns that supported organizational objectives and brand alignment.• Oversaw the coordination and maintenance of Tennis Canada and National Bank Open websites and social channels (FB, TW, IG, and YT) and executed their respective content strategies.• Managed the digital voice of the brand by communicating the organization's key messages and presentations on these channels and ensured brand consistency.• Mobilized and inspired Tennis Canada and the NBO online communities by managing and engaging with them.• Managed the organization's content calendars and provided analytical insights on social and web data to help the team achieve their key performance indicators (KPIs).• Curated and created content for Tennis Canada and NBO websites and social channels using various digital tools.• Created campaigns designed to increase social media KPIs and web metrics, and executed strategy.• Drove revenue generation for ticket sales and partnerships through content strategies.• Planned and executed major paid social media campaigns to drive revenue, engagement, and growth across all channels.• Collaborated with vendors, agencies, and internal stakeholders for the creation of different content strategies.• Led a team of community managers, writers, summer staff, agencies, consultants, and volunteers in executing an overall digital strategy for Tennis Canada, Billie Jean King Cup, Davis Cup, and NBO. Show less

  • Senior Manager, Content and Innovation

    Jan 2023 - Aug 2023

  • Manager, Content and Innovation

    Apr 2022 - Dec 2022
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  Self employed

  Sept 2023 - Mar 2024

  Marketing & business optimization consultant

  With a decade of industry experience, I offer bilingual freelance consulting services since September. Specializing in Marketing Strategy, Revenue Generation, Social Media Monetization, Business Optimization, and Administration, I assist local businesses for growth and efficiency.Marketing Strategy:• Develop Marketing Plans for web, e-marketing, and social media.• Creative Writing, Editing and Translation in English and French.• Implement New Revenue Generation approaches.• Design and execute Social Media Monetization.• Provide Social Media Content Production.• Manage Community Engagement and execute E-marketing.• Provide Reporting for measuring and optimizing marketing performance.• Facilitate brainstorming sessions and meetings.Business Optimization:• Implement efficient Business Operating Systems.• Establish Reporting Structures and Performance Management.• Lead Project, Product, and Program Management initiatives.• Support Change Management processes.• Produce Strategic House and Long-Term Strategy Documents.Administration:• Manage Customer Relations.• Provide Administrative Support. Show less

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  Fonds de solidarité ftq

  Nov 2023 - now

  Conseillère au marketing, direction des communications externes