Jessica Dubois

Experience

• 

  Adidas group

  Sept 2006 - Jul 2012

  • Managed the creation of key segments within the global adidas Originals Women's range, overseeing the entire product brief process from concept initiation to launch.• Analyzed category performance, consumer behavior, and market trends to identify growth opportunities. • Built a merchandisable range of Apparel, Accessories, and Footwear for Market Central (GER/AUT/CH), aligning with regional needs and key account strategies.• Provided Sell-In packages and supported distribution strategies by analyzing category performance, consumer behavior, and market trends to drive growth. • Supported the Brand Communication Manager in executing retail concepts and non-athletic promotion initiatives, ensuring alignment with overall brand strategy and enhancing consumer engagement. • Analyzed primary and secondary market data to identify key insights on the 50+ target consumer group, informing product development and marketing strategies. • Assisted the European Merchandising Manager in developing an Apparel and Footwear range that balanced brand image with commercial objectives, ensuring both visual appeal and market viability.

  • Global Product Manager Apparel - adidas Originals

    Apr 2010 - Jul 2012

  • Junior Category Manager - adidas Originals

    Feb 2008 - Mar 2010

  • Internship: Brand Communication Originals Market Central

    Aug 2007 - Jan 2008

  • Graduate: Product Marketing Sport Performance

    Apr 2007 - Jul 2007

  • Internship: Product Marketing Running Europe

    Sept 2006 - Mar 2007
• 

  MAMMUT Sports Group AG

  Aug 2012 - Dec 2015

  • Repositioned key product lines, enhancing brand recognition, product-market fit and innovation, gaining the ISPO Award for Winter '16/'17 • Served as interim Head of Product Management, ensuring cross-departmental collaboration, optimizing range planning and developing a branding and communication strategy for garment technology labelling. • Led the re-positioning of Skiing/Boarding collections (Winter '14/'15) and drove key account initiatives, including project leadership for a collection capsule with U.S. retail partner REI.• Spearheaded the "Freeride" project across all business units, overseeing innovation management, marketing communication, category management, and retail.

  • Senior Product Manager Apparel

    Jan 2014 - Dec 2015

  • Product Manager Apparel

    Aug 2012 - Dec 2013
• 

  Arc'teryx Equipment

  Apr 2016 - Sept 2017

  • Steered cross-functional teams in developing and executing a strategic roadmap that delivered consumer-centric solutions, fostering innovation and long-term growth.• Led a high-performing Product Line Management team, optimizing product architecture to meet evolving market demands and enhance competitiveness. • Developed and executed consumer-centric business and project plans, driving advanced innovative concepts while ensuring desirability, feasibility, and viability criteria were met to elevate product offerings.• Provided interim leadership to the materials team, achieving substantial sustainability improvements through initiatives focused on material efficiency and waste reduction.

  • Director Product - idea to consumer

    May 2017 - Sept 2017

  • Manager - Special Projects

    Apr 2016 - Apr 2017
• 

  INTERSPORT Group

  Feb 2018 - Feb 2022

  • Developed and executed a comprehensive omni-channel global strategy for the outdoor category, driving growth and strengthening brand credibility.• Fostered strategic partnerships with leading global outdoor brands, elevating joint initiatives and marketing campaigns to amplify business impact and expand market presence.• Led the creation of seasonal business plans, aligning across brand portfolios and international retail formats to deliver optimized merchandising packages tailored to each format, driving long-term market growth. Show less

  • General Manager Commercial - Exclusive Brands

    Dec 2019 - Feb 2022

  • Global Category Director - Outdoor

    Feb 2018 - Nov 2019
• 

  Migros-Gruppe

  Nov 2023 - Jun 2024

  Strategic Projects Finance & Controlling

  • Conceptualized a functional profit and loss statement to increase cost transparency and responsibility allocation across the Migros value chain.

• 

  Starbucks

  Nov 2024 - now

  General Manager Switzerland and Austria