Vicente Zanatta

Experience

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  Competence Comunicação

  Jan 2000 - Jan 2002

  Artworker

  Art-work print campaign ads, billboards, brochures, point of sale. Assistance for senior art directors.

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  Gad'

  Nov 2004 - May 2006

  Graphic Designer

  Created visual concepts and print assets for corporate communications and campaigns for nationwide clients. Also experienced in package design projects.

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  HappyHouse

  Aug 2006 - Feb 2008

  Art Director

  Created endomarketing campaigns, visual concepts for print materials, and logotypes for some nationwide brands like Gerdau, Renner and Vale.

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  Bullet®,BR

  Mar 2008 - Mar 2009

  Art Director

  Created activations, promotion and trade marketing campaigns, displays and visual merchandising for Nokia, Microsoft, and Itaú.

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  Akm Performma

  Jul 2010 - Nov 2012

  Liderei e dirigi uma pequena, porém talentosa equipe de designers, vencendo consistentemente diversas concorrências, contribuindo para aumentar significativamente a receita da empresa. Revitalized point-of-sale displays, retail campaigns, and executed highly successful activations for prestigious brands like Danone and Diageo. Created offline campaigns for Universidade Anhembi-Morumbi.

  • Gerente de criação

    Aug 2011 - Nov 2012

  • Senior Art Director

    Jul 2010 - Nov 2012
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  DentsuMB Brasil

  Jan 2013 - Apr 2015

  Senior Art Director

  Delivered impactful in-store campaigns for Adidas' flagship and key account stores, igniting consumer engagement and driving sales. Created TV films, print ads, and activations for construction company Even. Supervised retail campaigns and activations for Mattel Inc., Hot Wheels, and Barbie.

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  Self-employed

  Apr 2015 - May 2018

  Senior Art Director | Senior Designer

  Crafted captivating print ads, digital films, and social media campaigns for renowned healthcare companies such as Sanofi, Nestlé, and Bayer. Received industry recognition, including the Best Design and Activation prize at Brazil's POPAI 2017 for a standout stand project for BR Foods.

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  ID\TBWA

  May 2018 - May 2020

  Creative head for digital and integrated campaigns co-leading creative department, improving pace, providing guidance, mentorship, and creative direction to ensure the delivery of creative concepts and high standards of art direction.Directed highly successful digital campaigns for Claro during Black Friday 2019, achieving a remarkable performance increase despite significant budget cuts.Partner with clients to understand their objectives, translating their vision into creative strategies and campaigns that drive business growth. Oversaw brand positioning, product launches, and integrated marketing campaigns, resulting in increased market share and brand loyalty in social media channels for Claro Brasil, Intuit, Flora and Neutrox. Show less

  • Head of Art

    Mar 2019 - May 2020

  • Senior Art Director

    May 2018 - Apr 2019
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  Benjamin David Group - BDG

  Nov 2020 - Jun 2023

  Senior Designer

  Developed creative strategies and crafted a diverse portfolio of marketing initiatives, including digital advertising, content marketing, social media, resulting in a significant increase in brand engagement for dcbel, which increased awareness to the home-to-vehicle electrification market.

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  Two Comunicação

  Sept 2021 - Aug 2022

  Creative Director

  Drive the overall creative strategy, ensuring consistency and adherence to brand standards, integrity and consistency by overseeing visual identity across all communications. Conceptualize and drive captivating film, print and digital campaigns delivering exceptional results and increasing brand awareness for ArcelorMittal.Collaborate with external freelancers leading designers, motion graphics, copywriters, and video editors fostering a collaborative environment and ensuring compelling brand storytelling and creative effectiveness. Show less

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  Keko Washington

  Aug 2022 - Jul 2023

  Senior Art Director

  Develop and amplify brand awareness and positioning of Electrify America as the world's largest electric vehicle chargers network crafting visual concepts for print ads, social media, CRM, digital marketing campaigns.

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  Global Shopper

  Jan 2024 - now

  Diretor de arte sênior

  Atuo como criativo sênior no desenvolvimento de campanhas para retail media e e-comm, CRM e business growth para Seara. Também atuo auxiliando na mentoria e desenvolvimento da equipe de criativos jrs.