Diva Alifia Arumdipta

Experience

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  KAYAVERSE

  Jan 2021 - Sept 2022

  KOL Specialist

  Kaya Management is a reputable and proficient talent agency based in Indonesia. It offers a wide-ranging selection of more than 50,000+ skilled and accomplished talents and KOLs who are utilized for diverse promotions across various social media platforms Responsibilities: • Effectively manage communications and cultivate strong relationships with media, KOLs, and third-party agencies for collaborative efforts in various campaigns/promotions (500+ contacts)• Conduct extensive research to identify and analyze KOLs across multiple digital platforms such as Instagram, Tiktok, Youtube, and others • Exhibit accountability for KOL campaign mapping, management, and campaign execution in terms of contacting, briefing, and coordinating with influencers • Efficiently manage Mega, Macro, Micro, and Nano KOL databases • Deliver Mega, Macro, Micro, and Nano KOL influencer marketing services to over 100+ international and local client brands in a year • Negotiate costs appropriately to achieve mutually beneficial agreements Achievements: • Successfully achieved hundreds and millions of views on multiple KOL campaign posts • Proficiently provided KOLs for over 50 international and local brands per month • Capably managed more than 50 KOLs on a monthly basis for regular campaigns Brands: Y.O.U Beauty, Focallure, Skintific, Maxim, Pizza Hut, Traveloka, Tokopedia, Ultra Milk, Air Asia, Kopi Kenangan, Spotify and many more Lihat lebih sedikit

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  Moestopo Radio

  Jan 2021 - Mar 2023

  In my second year, I was selected and entrusted to be a part of the Board of Directors to oversee the entire financial aspect of the organization Responsibilities: • Plan, oversee and approve all financial budgets for the organization needs• Efficiently managing the inflow and outflow of funds • Regulate and manage overall financial administration in a systematic, accountable, and transparent manner with periodic and open reporting to all members • Succesfully managing finances by increasing incoming funds for the organization throughout the yearIn addition, I collaborate with the other members of the Board of Directors (including the Station Manager, Vice Station Manager, and Secretary) to:• Research and formulate a comprehensive strategy to attain the organizations objectives and achieve its mission in social media, marketing, finance, and operations • Authorize grants, supervise, and rectify the implementation of various projects • Led a group of 50 members to actively participate in various organization projects Lihat lebih sedikit In my first structural role in the organization, I served as the Social Media Officer, holding the responsibility for the entire social media owned by Moestopo RadioResponsibilities: • Conducting research on social media trends across multiple platforms, including Instagram, Tiktok, Twitter, and YouTube• Monitoring, analyzing, and comprehensively reviewing comments and conversations on all of Moestopo Radio's social media channels, including but not limited to Instagram, Tiktok, Twitter, LinkedIn, and YouTube, to identify insights, emerging trends, risks, and impacts on Moestopo Radio• Overseeing and supervising the content programming of various categories, including music, movies, health, and news, while ensuring their seamless execution • Ideating and constructing engaging content that resonates with the viewers or listeners, thereby boosting the chances of them receiving positive responses Lihat lebih sedikit

  • Treasurer

    Jan 2021 - Mar 2023

  • Social Media Officer

    Jan 2021 - Jan 2021

  • Announcer

    Jan 2021 - Jan 2021

  • Content Writer

    Jan 2021 - Jan 2021
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  Detikcom

  Jan 2023 - Jan 2023

  KOL & Talent Specialist

  detiknetwork, the holding company of detikcom, CNN Indonesia, CNBC Indonesia, and HaiBunda, is a leading online media & news company in IndonesiaI was selected as one of Digital Media Internship Kampus Merdeka Batch 5 among 17.000+ applicants (0.5% acceptance rate)Responsibilities: • Analyzed and evaluated campaign performance through comparisons of actual KPIs (CPV, CPE, ER, etc) • Assisted the talent for shooting production and provided general support (wardrobe, makeup, hair styling, etc) to ensure talent needs are met throughout the production process• Created Mega, Macro, Micro and Nano KOL databases with various niches (+20 niches) for targeted partnerships and campaign execution• Executed the end-to-end campaign from conceptualizing creative briefs, budgeting and negotiating, payment process, overseeing content production, performance monitoring, and post-campaign analysisBrands: Yamaha Classy, Coffee Bean Tea Leaf x Sasa Melezatkan and many more Lihat lebih sedikit

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  PT. Akasha Wira International, Tbk.

  Feb 2023 - now

  Marketing Intern - Makarizo Professional

  Akasha Wira International, a diversified FMCG company, engages in the manufacture, production, and marketing of a range of products through its well-known brands: Nestle Pure Life (beverages), Makarizo (haircare), and Mujigae Foods (food products)As a Marketing Intern for Makarizo Professional, I in charged of developing and executing marketing campaigns for the Rebonding System and Hydroprisma products, resulting in increased brand awareness and customer engagementResponsibilities: • Approached, negotiate, and deal with over 200+ Salon/KOLs in a month across Instagram and Tiktok platforms to collaborate • Created databases for over 2.000+ Salon/KOLs across Instagram and Tiktok platforms • Managed and optimized content scheduling to maximize quantities of views and audience reach • Executed the end-to-end campaigns from created brief for creative content direction, agreement contract documents (MoU), payment process, product shipping process, content quality review, until analyzed and monitored Salon/KOL performances Lihat lebih sedikit