Christian Bace

Experience

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  Cheltenham Borough Homes Ltd

  Jan 2010 - Aug 2010

  Post Graduate Internship

  My work placement as part of my Graduate Challenge programme with the University of Gloucestershire. The placement offered me the opportunity to work in a busy environment with deadlines associated with the production of; newsletter articles, and the designing of various lay-outs. I was instrumental in the creation of the materials required in the organising, delivery and correlation of data for the annual conference. The ability to scrutinise the relevancy of data being forwarded to customers and partner agencies was of the utmost importance throughout my employment. Show less

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  The History Press

  Sept 2010 - Jul 2013

  Responsible for a wide range of marketing, social media and publicity activities for The History Press' military, archaeology and sport titles.Notable achievements include:• Making a title with The History Press (THP) a Number 1 Bestseller on Nielsen BookScan with 425% growth in just one week • Created and implemented the award-winning @TitanicRealTime Twitter account to support Titanic centenary titles in Spring 2012. This received international coverage and had in excess of 111,000 followers. Winner of Nielsen Digital Marketing Award in the 2013 IPG Book Awards.• Contributed to the company’s first ever iPad app- Titanic: Her Story- which was ‘Highly Commended’ in the 2012 Futurebook Innovation Awards. Show less

  • Marketing Executive

    Sept 2011 - Jul 2013

  • Marketing Assistant

    Sept 2010 - Sept 2011
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  AAT

  Jul 2013 - Sept 2015

  Online Community Coordinator

  Main ObjectivesTo contribute to the achievement of AAT’s business plan objectives and the efficiency and effectiveness of the organisation by: • Monitoring and generation of content for AAT online/social channels • Weekly reporting and analytics for performance and effectiveness of activity • Regular liaison with internal teams to identify opportunities and gather requirements • Support embedding of social media and web best practice across the organisation Responsibilities AAT social channels (Facebook, LinkedIn, Twitter, Instagram, TutorTalk, discussion forums, YouTube) • Monitor content across all AAT social channels daily • Generate conversations around topics relevant to AAT audiences • Distribute content in a manner that encourages sharing • Respond to user comments/questions where appropriate, and build relationships with internal stakeholders who can help deliver accurate responses • Plan/execute campaigns that support various parts of the business, including briefing of design requirements • Maintain a varied schedule of content including photo, video, editorial (AAT Comment, etc) and text-based updates • Moderate user comments in line with AAT’s online community T&Cs • Use tools to monitor when people mention AAT • Devise ways of using the channels in innovative ways Show less

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  English Heritage

  Sept 2015 - Jun 2018

  Social Media Executive

  Duties included:• Marketing ambitious events and PR, conservation and membership projects.• Nurturing and maintaining social engagement by sourcing content from wider teams.• Increasing understanding of EH by creating content that adheres to the brand values of authenticity, quality, imagination, responsibility and importantly, fun.• Reputational and crisis management of EH’s social media channels and educating stakeholders about best practice and policy.• Supporting the employer brand through organic and paid-for activity on LinkedIn, Facebook and Twitter.Achievements included:• Helped to grow owned social audience by 45% in 2016. • Successfully balanced varying marketing objectives e.g. member acquisition, brand awareness, app downloads and ticket sales during organisation’s first year as a charity.• Developed reputational guidelines and HR policy.• Exceeded in marketing a major event – the 950th anniversary of the Battle of Hastings.• 1066 campaign winner of Best Content Campaign at the Content Marketing Awards 2017 and shortlisted at the International Marketing Awards 2017. Show less

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  National Police Chiefs'​ Council

  Jun 2018 - now

  Digital Communications Manager

  My role is to lead in digital communications activity for NPCC, including monitoring and use of social media channels and website; and to contribute to the on-going development of NPCC digital communications / platforms. I manage day to day digital activity and ensure that output supports the NPCC’s communications strategy, business plan and linked activity, and that content is current, accurate and high quality.I create impactive audience specific content for digital channels including writing blogs, social media content and creating or commissioning video, graphics, and imagery. Central to my role is to update the NPCC website and newsroom, to ensure that it acts as an effective window on the NPCC’s work, contributing to positioning the NPCC as an open and transparent organisation. I support processes for evaluating the impact of our digital channels and engagement, tracking performance, and driving improvements.I act as a champion for brand, digital and editorial standards and communication processes, and ensure that colleagues in the NPCC hub and partners beyond adhere to branding and visual identify guidelines. Show less