Daniela Graziano

Experience

• 

  Prenatal

  Jan 1989 - Jan 1998

  Senior buyer

  My first job experience as Junior Buyer was in Prénatal (belonged to the French group La Redoute) while I was studying at University. After a 2 years training I became Senior buyer in the New born clothes department. As Senior Buyer I planned and selected a range of products to sell in retail shops. I had to consider important factors when making purchasing, like the customer demand (e.g. price, quality and availability), the market trends, the store strategy and the financial budgets. By fully understanding customer needs I was able to maximise profits and provide a commercially range at competitive prices. Keeping up to date with market trends and reacting to changes in demand were key elements of my role. Show less

• 

  UPIM

  Mar 1998 - Jul 2003

  Merchandise Planning Manager

  As Merchandise Planning Manager I planned and implemented the strategy to deliver KPIs. I collaborated directly with the Buyer who was in the organization the Product & Style Responsible only. I used sales information to forecast the best products to sell for the retail organization and I used my skill in retail sales to bring profitability to the stores. I analyzed the sales figures to determine the next fashion trends for sales and I was responsible in finding the best supplier who ensured us the best quality and the best price for the product selected by the buyer. I set the structure offer of the children collections deciding sale prices and costs of each product. I decided also the order volumes that I was signing as responsible. Show less

• 

  IKEA

  Jul 2003 - Feb 2011

  Senior Sales Manager Italy

  As Senior Sales Manager for HQ I led different areas of IKEA Home furnishing business (Home organization accessories and Kitchen & Dining furniture). My goal was optimizing sales, gross margin and profit within my Home Furnishing Businesses, through a competitive price I did it by understanding the business and range priorities, my national market, the national competition and the customers’ living situations. I analyzed trends, predicted and optimized current and future commercial opportunities in a close working partnership with my stores and IKEA of Sweden AB. I coached the store shopkeepers of my home furnishing business to ensure they understood the strategies and how best to present the range in a commercial way. I did it with a big passion and the results came soon. Show less

• 

  Inter IKEA Group

  Feb 2012 - Jul 2019

  As Project Roll-Out Manager I secured the successful implementation of a Global IKEA Project connected to the installation of a new Sales & Forecasting System.• I led the Project roll-out in FRANCE, AUSTRIA and ITALY. I took care of the countries assigned from the first contact (Country kick-off) to the last step (Country project sign-off). I although supported the roll-out and training in other countries (RUSSIA, NORWAY, SWEDEN, FINLAND, SPAIN, BELGIUM, and CHINA).• I collaborated with the Project Implementation Managers in the country organisations towards a successful implementation including working across functions, evaluating the impact of the implementation on the customer experience.• I managed and secured the transfer of knowledge doing training to the line organisation as well as to relevant functions within the commercial team and other relevant stakeholders (train-the-trainer method). I developed specific material for the project like Project Communication material and Guidelines. Show less As Store Sales Manager my goal was developing Sales in an efficient and effective way using all available media to attract more customers to visit the store more often and buy more. I did this by optimizing and improving sales, creating commercial activities with my team and ensuring the right forecast for our total offer. I coordinated country input and store potential in order to agree sales, gross margin and gross profit budgets for our store. I delivered on agreed goals and Key Performance Indicators (KPIs) by:• Commercially driving sales through my short-term and long-term action plans.• Analyzing my KPY’s and working with my team to create meaningful actions to achieve agreed goals.• Controlling costs through working in lean, simple, cost-conscious way using best practice. Show less

  • Project Manager for IKEA Retail Services AB

    Oct 2017 - Jul 2019

  • Senior Store Sales Manager

    Feb 2012 - Sept 2017
• 

  CIANO Trading & Services SpA

  Aug 2019 - now

  My main goal is to secure the high-quality standard service of our food and beverages offered in our restaurants, pizzeria and cafeterias, and to guarantee the security and correct implementation of:- ISO 45001- ISO 14001- ISO 22000- ISO 9001 - SA8000Our activities are in:- United Nations Missions in in Africa- NATO KFOR Military bases- FAO Rome, Italy- UNGSC Brindisi, Italy. In my role I must guarantee the respect and maintenance of the rules set in our ISO Systems and HACCP company manual.Working on quality & security in tough areas, like Africa, is always a big challenge. The collaboration with the Welfare UN Managers and NATO managers is essential to make sure the respect of standards and hygiene and to guarantee constantly a safe, food offer. I do periodically internal audits and verify that all safe & security rules are followed. When needed, I plan and deliver HACCP and ISO Certifications training. Show less

  • Quality Safety, Environment and Systems manager - HACCP Manager

    Jan 2022 - now

  • Retail Sales Manager

    Aug 2019 - Dec 2021