Allyn Fowler

Experience

• 

  Rutgers University

  Aug 2006 - Jul 2009

  Accounting Clerk

  My time as an Accounting Clerk in the Rutgers Student Fund Office started out as part of my internship program. Upon completion of the program, I stayed on board through graduation. In this position, I prepared checks, deposits and wrote journal entries using Quick Books for Non Profit. I also communicated directly with respective individuals from the student organizations on account status.

• 

  TRAC Intermodal

  Aug 2009 - Sept 2010

  Business Accounting Administrator

  As a Business Accounting Administrator at TRAC, I generated and issued invoices for the MCCP and MWCP. I followed up on third party delinquent payments. I also maintained current customer insurance policies and agreements. I communicated often with Field Support and worked to maintain customer relationships.

• 

  Gap Inc./Old Navy

  Apr 2011 - Jan 2012

  Pricing Specialist

  As a Pricing Specialist, I lead the signage and markdown teams. I maintained the in store marketing to remain visually aligned with other store locations. I performed Leader on Duty functions and was a key holder.

• 

  Harmelin Media

  Jun 2013 - May 2014

  Was responsible for posting checks, transfer of credits and reconciliations and updating A/R tracking sheets. End of month reports were also generated to audit the A/R balance. As a Billing Administrator, I generated invoices for digital, print and broadcast media. I relied heavily upon interdepartmental communication to meet deadlines and ensure billing accuracy with my accounts.

  • Accounts Receivable Administrator

    Mar 2014 - May 2014

  • Billing Administrator

    Jun 2013 - Mar 2014
• 

  A.C. Moore

  May 2014 - Mar 2017

  I was responsible for mining CRM data to spot trends and find correlations among various data points. This information was used to create and utilize best practices to improve merchandise productivity and the customer experience. I maintained the integrity of the database through daily maintenance and worked closely with IT and other departments to ensure data accuracy. CRM was also useful to other departments such as Field Management, Loss Prevention, Customer Service and Finance. Providing CRM support to these areas was within my scope as well. I relied heavily upon my problem solving skills to navigate the issues that came along with data mining and integrity.Tracking the success and opportunities of the loyalty program became an important responsibility of my role. Measuring retention, identifying segments ideal for reactivation and modeling high value members were ongoing projects. I also implemented procedures and provided reports that proved useful in strategic decisions regarding the program. Aside from CRM, I ran Ad Results on a rotating basis. I was also responsible for a portion of email marketing. I maintained the email database, provided lists for targeted campaigns and analyzed subscriber activity. Show less

  • Marketing Manager CRM

    Mar 2016 - Mar 2017

  • Marketing Coordinator CRM

    May 2014 - Mar 2016
• 

  Philadelphia Chapter of the American Marketing Association

  Mar 2017 - Mar 2018

  Data Analytics Team- Email Marketing

  Member of AMA Philadelphia's Data Analytics team, with focus on email segmentation, strategy and analytics. Responsible for sending monthly reports, analyzing subscriber activity and presenting opportunities to improve KPI's. Proposed move to new ESP and am currently finalizing ESP migration plan to Mailchimp.

• 

  Essity

  Jan 2018 - Jan 2019

  CRM Web Analyst

  Responsible for supporting US & Canadian, Healthcare and Retail, TENA Sales & Marketing teams through report/dashboard generation and analysis of e-commerce sales and web engagement. Retail support includes partnering with agencies and internal stakeholders to optimize media spend and providing insight into consumer journeys along digital touchpoints. Healthcare support includes delivering additional CRM insight for B2B account activity and tracking digital leads through the sales funnel, with a priority on identifying and reactivating "stuck" opportunities. Show less

• 

  LYABL, LLC

  Mar 2019 - now

  Co-Founder

  Co-founder of new online retail brand focused on home accents, decor and fragrance. Currently researching and vetting product manufacturers, labeling and packaging; as well as website development and brand establishment on social.

• 

  Clarivate

  Oct 2019 - now

  Responsible for establishing an operational infrastructure to enable marketers to deliver accurate data-driven marketing and support demand generation. Lead and train newly centralized data operations team, while working in close partnership with with cross-functional teams across Marketing, Sales, Sales Operations, Customer Success, and Information Technology.

  • Senior Manager, Marketing Operations

    Oct 2022 - now

  • Marketing Data Operations Manager

    Oct 2019 - Oct 2022