Dhanalakshmi S.

Experience

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  Bharat Sanchar Nigam Limited

  Jul 2015 - Jul 2015

  Internship

  Successfully completed Internship on TELECOM, Switching Systems, Digital Switching, OSI Layer, Signalling, Methods in providing Internet facility to the subscriber, operations with different stations in BSNL.

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  EduPristine

  Nov 2016 - Dec 2016

  Certification in Big Data & Hadoop

  Basic Knowledge on;Hadoop Java ScriptsMap ReducePIG HiveHbase

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  Innovatia

  May 2018 - Jul 2018

  Graduate Engineer Trainee
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  Pushpavan Decoration

  Aug 2018 - Apr 2019

  Digital Marketing Executive

  On page & Off page SEO, searching & ranking high value keywords, meta description, title tags, robots.txt file, XML/HTML sitemaps, Google search Console, Google tag manager, Google Analytics, Google business page, Website online ranking, Improvising site speed on website sites & servers, ranking website, social media, link building(backlinks)

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  Plexcel Info Systems Pvt Ltd

  Apr 2019 - Jan 2021

  Web Designing - HTML, CSS, Bootstrap, JavascriptDevelop and implement a well-designed SEO strategyAnalyze data to identify trends in the web spaceMake changes to the web codes in order to improve website positionTrack and analyze website analyticsAnalyze the performance of current SEO strategiesOffer solutions for strategy improvementIdentify deficiencies and bugsOffer solutions for deficiencies in a timely mannerWork with editorial and marketing teamsPerform ongoing keyword expansion and optimizationOptimize landing pages for search engine marketing (SEM)Google Analytics, Google Tag Manager, Link BuildingFacebook Campaign (Facebook Marketing), Instagram Marketing, LinkedIn Marketing & Affiliate MarketingCreating effective images & videos for orgamic posting in Social sites using Canva & Adobe PhotoshopLead Generation using Taboola, Yandex, Cobiro, Facebook, Instagram, Youtube & Google AdsPreparting the documentation for Client ProposalMaintaining the document in excel sheet & reporting on daily basis Show less

  • Digital Marketing Implementation Associate

    May 2020 - Jan 2021

  • Associate Developer

    Apr 2019 - May 2020
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  Capgemini

  Mar 2021 - Aug 2022

  Abobe Associate Consultant

  Adobe Analytics reporting, launch implementation, workspace, report builderTranslating the strategies into tracking and reporting configurationsWorking with the client’s developers to deploy robust data layersWork with different raw data, reporting and visualisation platformsTroubleshoot and debug analytics implementation with a real-time platform named 'mParticle debug real-time platform'Generate reports and providing insights and recommendations based on dataManage the implementation and tracking of digital marketing initiatives both current and future.Engage with projects to ensure the analytics solutions meets business requirementsHTML & CSSDay to day account management and written and face to face contact with clientsWeb Designing - HTML, CSS, BootstrapDevelop and implement a well-designed SEO strategyAnalyze data to identify trends in the web spaceMake changes to the web codes in order to improve website positionTrack and analyze website analyticsAnalyze the performance of current SEO strategiesOffer solutions for strategy improvementIdentify deficiencies and bugsOffer solutions for deficiencies in a timely mannerWork with editorial and marketing teamsPerform ongoing keyword expansion and optimizationOptimize landing pages for search engine marketing (SEM) Show less

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  GH Pizzas Ltd.

  Jan 2023 - Apr 2024

  Responsible for managing and optimising the digital marketing platforms, with emphasis on Social Ads, Google Analytics, CRM, SEO, Google Ads, and Email marketing.Web designing using HTML, CSS, PHP, Javascript, Bootstrap, SquareSpace.Digital campaigns to drive revenue. including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO).Develop a "single customer view" - allowing us to better understand who our customers are and how they behave. Present data/insights to the business.Share marketing insights to drive sales and improve customer experience.Partnering with Operations and Pizza Hut Marketing to drive tractionacross the website journey, ordering journey, delivery journey, and EndPoint Experience.Ownership of leaflet drops and LSM for each.Formulating structured Marketing Plan for the year, inclusive offorecasted costs.Analyze data to identify trends with sales report using data analysingtools like DOMOIncreasing size and richness of CRM database; increasing frequency ofrestaurant footfall and driving new and existing customers.Formulating the quarterly menu for Pizza Hut's local deals.delivery.Outcome: Engaging and using the platform in a tangible way to drive forward the hut performance on a localised level and been focusing on Brand Amplifier from Day 1 and has used the platform to generate in excess of £150k MSAJ huts, all backed by thorough analysis and informed decision-making.• Increased sales on platforms like Just Eat, Uber Eats, and Deliveroo through strategic promotions. Handle order functionality, analyze performance reports, suggest sales-boosting strategies, and manage refunds.• Successful Data Analysis & Reporting: Extract data from various platforms and analyze key performance indicators (KPIs) to track marketing and sales performance. Generate reports and present findings to the team for actionable insights. Show less

  • Senior Digital Marketing Analyst

    Aug 2023 - Apr 2024

  • Digital Marketer

    Jan 2023 - Aug 2023
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  TUI

  Apr 2024 - now

  Senior Digital Marketing Implementation Analyst - Digital Architect

  A data whiz, managing the transition from Universal Analytics to GA4 andimplementing Tealium for tag management. This role also involves:Mobile App Tracking: set up AppsFlyer to track user behavior withinTUI's mobile apps.Campaign Integration: Ensuring seamless integration of Campaign Managerwith Tealium for data flow.Data Visualization: pull data from BigQuery to create informativereports on Data Studio dashboards.Data Analysis & Debugging: to analyze data, identifyissues using AppsFlyer, and troubleshoot problems.Multi-Brand Management: handle projects for different TUIbrands.Collaboration: Working closely with the tech team for various environmentsand deployments.Responsible for implementing and maintaining advertising tags through Tealium,Tag Management SystemResponsible for tag management across TUI UK & I websites via TealiumOwns a Facebook and Google Campaign Manager, DV360, SA360 tracking Setup andmaintenance for different channel feeds/APIs both internal and external Assist withkey strategic data projects across the UK and Group, communicating withsenior stakeholders.Logical problem solver with strong analytical and numerical skills withstatistical testing, analysis & optimisation in a real-world environmentExcellent organisation & multi-tasking Proactive and confident Show less