Daniel Tarala

Experience

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  HEXHEAD design

  Jan 2001 - Jan 2002

  Designer

  Multi-category product design including electronic accessories, action sports and golf equipment. Concentrated on trend, color, material, trims and branding with primary focus on soft goods.

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  TRG Group

  Jan 2003 - Jan 2014

  License-based business model, specializing in sales and manufacturing travel gear and accessories. Held by a major corporation and partnered with established brands through long-term license contracts and as an OEM provider. A history of innovations and leadership within the travel industry.Fostered collaboration and ingenuity throughout the organization and established market leadership in product innovation and design. Through talent acquisition and retention, revenue generation, and precedent-setting strategic partnerships, inspired organizational critical thought and creativity. Prompted fiscally responsible decision-making and impacted cost control and management through improved communication between department heads. Influential in company direction through trend research, market visits, and data analysis to establish focused objectives for new projects. Show less

  • VP of Product and Strategy

    Jan 2010 - Jan 2014

  • Design Director

    Jan 2007 - Jan 2010

  • Senior Designer / Designer

    Jan 2003 - Jan 2007
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  Victorinox AG

  Jan 2014 - Jan 2016

  VP of Product and Strategy

  The Iconic Swiss brand is the creator of the Original Swiss Army Knife. Victorinox had several divisions beyond the iconic knife knives, cutlery, travel gear, apparel, and fragrance.As VP, I oversaw the travel gear and accessories division, responsible for the global execution of; creative direction, brand alignment, and organizational and process management across Asian, European, Mid East, and American markets. Defined brand identity, heritage, progression, vision, and strategy.Motivated stakeholders to embrace change, providing analytics for risk management and efficiencies. Focused on speed to market through product placement, strategic thought implementation, and execution. Global market trend expert, acted as a key member on regional product committees, serving as an ambassador for Design and Brand Alignment Team. Show less

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  YEEZY

  Jan 2017 - Jan 2018

  Global Product Strategy Development

  Accessories development in a high-energy, creative environment. A test kitchen for R&D, with a focus on product development, sourcing, and program management.

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  DROP

  Jan 2018 - Jan 2021

  VP of Studio

  DROP is a digital retailer and design studio based on partnerships with multi-category experts, connecting global suppliers who are the foremost leaders in consumer electronics, apparel, leather goods, EDC, watches, and outdoor and material innovation. As VP of Studio, I created an environment that embraces adaptability, connecting strategy to design, product development, creative marketing, and manufacturing execution. Passion and enthusiast insights have inspired and evolved products and technologies that exceed our customers’ expectations. Show less

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  Peak Design

  Mar 2024 - now

  Line Lead