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Tram Tran

Tram Tran

Digital Marketing Specialist

Followers of Tram Tran854 followers
location of Tram TranVietnam

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  • Timeline

  • About me

    Branding, Marketing & PR | Marketing Project Manager

  • Education

    • Tampere University

      2022 - 2023
      Master of Communication Sciences Communication and Media Studies

      Activities and Societies: ESN FINT, INTO and Erasmus+ member Timetravels to Lapland, Norway and 3 Baltic countries An amazing Erasmus+ exchange time in Tampere University, with a focus on Communication and Media Studies.

    • National Economics University (Vietnam)

      -
      Bachelor's degree Marketing/Marketing Management, General

      University scholarship recipient, ranking among the top 3 students in 6 semesters.

    • Dongseo University

      -
      Exchange Program Business Administration and Management, General 4.38/4.5

      Activities and Societies: International Student Community An amazing experience in Korea to understand the culture and the country, and get more knowledge of the Business Administration course in Global College with other international students.

    • Università degli Studi di Milano

      2021 - 2023
      Master's degree Public and Corporate Communication

      The course curriculum centers on Corporate Communication and explores the broader impacts of communication within a business.The graduation thesis is "An exploration of Gen Z's perceptions on generational labels by mass media."

  • Experience

    • ITD Language Center

      Sept 2017 - May 2019
      Digital Marketing Specialist

      - Developed and executed a digital marketing plan to attract new customers studying in the English center and build brand awareness among the consumer community.- Ran online ads campaigns, and reported results; and achieved 100-120% KPIs, e.g., ~200 leads/month.

    • Emi Media

      Aug 2019 - Feb 2020
      Account Manager

      - Served as the primary contact for account-related matters, ensured timely and successful solution delivery aligned with customer needs, and managed accounts such as Topica Edtech Group, Bee Kids, MaccaVip, and Sen Restaurants. - Supported a creative team in developing strategically focused marketing proposals within brand and campaign guidelines, from understanding clients’ business objectives and sales KPIs.- Developed new business with existing clients and identified areas of improvement to meet sales quotas. Show less

    • Markus Agency

      Oct 2019 - Jun 2021
      Digital Marketing Specialist

      - Researched to make a detailed Digital Marketing plan: timeline, KPIs, and budget.- Executed, followed up, and maximized digital metrics in websites and other online platforms from Impression, CPC to CTA, Leads, and Conversion Rate. - Ran online advertisements, and reported results of digital campaigns. and achieved 120-150% KPIs, e.g., ~5,000 leads/campaign for a private university enrolment.

    • Adsota Agency

      Jan 2020 - Mar 2021
      Senior Account Planner

      - Addressed the needs of each client and made a proposal based on market research, customer insight, and customer journey to achieve KPIs.- Administered and executed clients’ marketing projects including Strategic Planning, Creative (Content Marketing, Key Visual), Digital Marketing, SNS, PR (KOL, Press, and Communities), and Events (Webinar, Gamification).- Led a team of 10 members and cooperated with 5 agencies to run concurrent projects.- Managed campaign budgets averaging $50K/project for high-profile clients (e.g., Danang Mikazuki Resorts & Spa, Techcombank, CenGroup, etc.) Show less

    • Vingroup JSC

      Jan 2021 - Jan 2021
      Brand Specialist

      - Developed and implemented an IMC campaign.- Oversaw all activities and media publications to ensure consistent message delivery, e.g., the launching of Vsmart Star5 appeared in 30 online news sites, banners in Thegioididong, Hoanghamobile, Facebook, etc. - Managed ~8 agencies (Digital, Creative, PR) such as VCCorp, Dinosaur, Fabulous.- Coordinated seamlessly with cross-functional teams—R&D, Trade Marketing, Sales & Service, and PR—to ensure unified operations and drive optimal outcomes.- Executed CSR/PR activities, Sale Promotion, and Brand Communication campaigns in Digital, SNS, and Events. Show less

    • Savills Vietnam

      Dec 2023 - Mar 2024
      Account Manager (Branding & Marketing)

      - Marketing agency management- Business development- Project managementProject highlights:- Technopark - Oriental Square - The West- Gelex- The Marc 88- The May Legend

    • Huong Viet Holdings

      Oct 2024 - now
      Marketing and PR

  • Licenses & Certifications

    • IELTS

      British Council
      Feb 2021

    • Fundamentals of digital marketing

      Google Digital Garage
      Sept 2023
      View certificate certificate