Wei Ning Loo

Experience

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  Love, Bonito

  Jun 2018 - Aug 2020

  Team Lead/ Retail Associate
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  IKEA

  Sept 2020 - Jan 2021

  Customer Relations Officer

  Achieved Distinction for SIP • Underwent training for Customer Relations Management (CRM) system, conducted inter-departmental collaboration to increase efficiency in day-to-day operations, meeting daily financial KPIs • Exhibited professionalism while dealing with complaints at all time • Possessed strong interpersonal skill and responsibility to work with colleagues in 3 different departments and followed up with cases closely Show less

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  Atomi pte ltd

  May 2023 - Jul 2023

  Brand & Partnership Intern

  • Played a key role in the comprehensive overhaul of the ACTUS häuse website, driving the standardization of visuals, fonts, and product descriptions to reinforce brand cohesion and identity.• Spearheaded a successful collaboration with 'Atomi x City Donut,' leading the redesign of product labels and posters while actively contributing to the conceptualization of marketing campaigns aimed at enhancing consumer engagement.• Demonstrated diligence by meticulously organizing and scheduling weekly Facebook and Instagram posts, ensuring a continuous elevation of brand and product awareness, particularly during new product launches.• Gifu Fair 2023: Proactively curated content showcasing Gifu products in anticipation of the Governor's visit and produced informative in-store posters to generate excitement and awareness for this significant event. - Additionally, assumed the role of event photographer and created an appreciation video, contributing to media coverage and expressing gratitude for the Governor's visit.• Pioneered and executed the seamless integration of NFC tags into each product label, streamlining in-store operations and addressing manpower constraints while aligning with emerging technological trends in a post-covid landscape. Show less

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  PwC

  Jan 2024 - Jun 2024

  Strategic Marketing Intern

  • Contributed to the creative and content development of external marketing collaterals such as bi-monthly newsletters, eDMs, emails, and signages (self-taught mail merge function to enhance productivity).• Created an e-brochure independently featuring local recommendations for PwC leadership event.• Supported with end-to-end event management.• Researched and evaluated competitor strategies and industry trends with follow-up presentations to the team.• Analysed newsletter report data with advanced Excel tools such as Vlookup and Pivot Tables.• Conducted in-depth analysis of both global and APAC NextGen reports to extract compelling insights and producing detailed personal write-ups on key issues and potential focus areas for the team and partners. Show less

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  Shopee

  Aug 2024 - now

  Regional Brand & Growth - Account Management Intern

  • Managed digital campaigns, including Double Date Sales and market-specific sales, on Google channels such as ACe and Display to drive engagement and conversions. • Took proactive steps to stay ahead of online marketing best practices, focusing on optimizing operational efficiencies and ensuring campaign success. • Collaborated closely with reporting manager and other stakeholders to track campaign performance, ensuring data-driven strategies, such as bid and budget adjustments, while incorporating feedback from the Google team to align with channel and campaign objectives. • Further enhanced campaign performance through detailed analysis of ACe and Display, identifying highperforming assets to maximize ROI and make informed decisions on scaling or retaining ad messaging. • Gained hands-on experience in campaign creation and A/B testing, particularly with the recent ImageFeed Test under the Demand Gen campaign, enhancing customer engagement. Analyzed performance insights and provided feedback to the PIC for further optimization. • Sought out new opportunities by working on more challenging tasks, such as shopping campaigns, to identify scalable product categories in high GMV campaigns, aiming to capture and maximize click coverage. Show less