Amy D.

Experience

• 

  Essex FM/Mercury FM/KMFM

  Sept 2001 - May 2005

  Senior Journalist

  Interviewing key local figures to create local, hourly news bulletinsResponsibilities included:• Reading news bulletins and live reporting• Setting news agenda for the day• Mentoring junior reporters

• 

  Havens Hospices

  May 2005 - now

  Promote and protect the reputation of the charity through carefully curated content-led marketing, digital and communications. Responsibilities include:• Digital marketing and fundraising – developing from a single website to multi-platform digital presence, creating strategic objectives with the aim of engaging, converting and retaining our audience. • Content marketing – created a structured process for identifying, interviewing, approving and using case studies to enhance our authentic, honest storytelling (including video) which forms the backbone of all our communication (bringing everything back to the patient) thanks to the trust I have built up with nurses, patients and parents• Developing and managing a team through regular 1-1’s, appraisals, informal coaching sessions and team meetings. Experienced at dealing with performance management, identifying and nurturing potential and introduction back into the workplace after illness• Strategic planning for the organisation’s marketing needs and introduced a process for streamlining and prioritising workloads from various departments• Budget setting and forecasting for income and expenditure• Created an overarching set of measurements for the department which account for income, engagement and OTS• Preparing and responding to a vast range of crisis communication issues and guiding Leadership Team and Trustees through periods of uncertainty or change – advising how to communicate internally and externally, with recommendations to restore reputation post-event. Show less

  • Director of Fundraising and Marketing

    Oct 2023 - now

  • Associate Director of Marketing & Engagement

    Apr 2023 - Oct 2023

  • Head of Marketing and Digital

    Jan 2020 - Jun 2023

  • Press Officer / PR Manager / Head of Marketing & Communications

    May 2005 - Dec 2019
• 

  CharityComms

  Jan 2016 - now

  CharityComms Mentor (Volunteer)

  As a mentor on the CharityComms Mentoring Scheme, I meet regularly with another charity communications professional to:-Share knowledge and experience-Build on my coaching and managerial skills -Learn about different organisations -Be introduced to new ideas -Engage with someone in a different job role-Show support for others in the sector