Sally Seston

Experience

• 

  Retail Category Consultants

  Jan 1997 - Jan 2017

  Founder

  Retail Category Consultants is a boutique consultancy identifying, assessing and executing strategic projects for a broad range of retail, consumer packaged goods, hospitality and tourism clients. RCC was recently sold to private investors.

• 

  Shoppers Drug Mart

  Jan 2001 - Jan 2016

  Senior Director Marketing and Sales

  - Developed vision and identified strategic growth opportunities, assessed and led development and implementation of corporate strategy delivering annual growth of +35% for 10+ years building a $600mm omni-channel business including full P&L responsibility, marketing, research, multi-platform communication plan and executive approvals.

• 

  Hudson's Bay Company

  Jan 2001 - Jan 2003

  Business Process Improvement Director

  - Led development of re-engineered business processes for the Buying Department to improve customer experience, assortment and sales through product lifecycle management and increased speed to market.

• 

  Hudson's Bay Company

  Jan 2004 - Jan 2006

  New Business Development Lead

  - Developed and implemented strategic plan for new off-price business including marketing and merchandising, product, supply chain, store operations and finance.- Drove growth, with retail partners, through launch and expansion into new retail banner.

• 

  Whizgifts.ca

  Jan 2008 - Jan 2009

  Co-Founder

  Whizgifts was an online gift service designed to reduce your to-do-list. Customers choose greeting and gift cards from a wide selection of merchants and occasions and write the card sentiment. Whizgifts.ca procures, produces, packages and delivers them within 24 hours.

• 

  Hilton Hotels & Resorts, Stillwater Spa

  Jan 2016 - Jan 2016

  Strategy & Business Development

  Leveraged complex customer-level analytics to develop optimum product assortment. Identified and built strategies to improve customer experience through improved merchandising and implementation of operational changes.

• 

  Design that Sustains, LLC

  Apr 2021 - now

  Interior Designer

  Concept, design programming and construction documents for sustainable cabin.