Ash Walker

Student Best of Show AND Best Packaging | GingerAF Pale Ale Packaging Design American Advertising Awards Dec 2018 Originally a submission to AIGA's Beer and Branding Competition, this collaboration with fellow designer Robyne Pomroy took home two student awards at the 2018 AAF for Packaging design.The playful pun "GingerAF" alludes to the beer's ingredient ginger in the recipe, and creates an interactive experience with the design's stackable cans to cleverly reveal the full figure of the beer's whimsical character "Ginger" the giraffe. To further strengthen the motto "stacked with flavor", the… Show more Originally a submission to AIGA's Beer and Branding Competition, this collaboration with fellow designer Robyne Pomroy took home two student awards at the 2018 AAF for Packaging design.The playful pun "GingerAF" alludes to the beer's ingredient ginger in the recipe, and creates an interactive experience with the design's stackable cans to cleverly reveal the full figure of the beer's whimsical character "Ginger" the giraffe. To further strengthen the motto "stacked with flavor", the brand includes deliverables such as a stackable jenga-style game to create community and conversation with bar mates. Other deliverables include: full can wrap design, 4 pack carrying case, laser engraved pint glasses and wooden coasters.Student Judge's NotesBrady Bone"Clever concept and execution... it's stronger than some you'd find on the shelf todayBo Hayes:"The anything-but-pale-color story and illustration style are solidly on trend. Not only is the identity itself really, really clever, it is carried into the physical design choices to craft a cohesive package."David Adams "The bold use of color and the custom illustration helped sell this idea through to me. I could definitely see this eye catching design really standing out among the sea of craft beers and ales in stores. Also, the bonus of stacking the cans gained the illusion of a larger graphic that would add a nice touch to the in-store shelf space" Show less