Chris Terry

Experience

• 

  Ipsos MORI

  Jan 2006 - Jan 2007

  Research Executive

  Managing numerous projects for prestigious central and local government clients across both quantitative and qualitative disciplines. Managed a team of executives on the Sampling and Interviewing teams for the Witness and Victims Experience Survey

• 

  Self employed

  Jan 2007 - Jan 2010

  Freelance Researcher

  Completing quantitative and qualitative projects from various clients and agencies Bid for and won research including projects for the National Social Marketing Centre and The Political Handbook of the World as well as ongoing research for Ipsos MORI. Most recent research: Thematic analysis on official responses from national charities and county councils to the Government's 2009 green paper on the National Care Service for Ipsos MORI.

• 

  GroupM

  Jan 2008 - Jan 2010

  International Account Manager

  Managed global online marketing accounts for high profile brands across 18 countries in 6 languages - covering both Paid Search and Display. Author of European Search Engine Marketing Report: Europe 2009 - a complex market overview of 11 European countries. This report has been rolled out to GroupM agencies throughout Europe and Asia.

• 

  Google

  Jan 2010 - Jan 2012

  Strategic Partner Manager

  Managing a portfolio off Tier1 Publishers. Consultant role to help maximise publishers online revenues through ad serving and strategic advice on website optimisation and traffic sources.• Optimising yields using a range of Google Products including Google Analytics• OPG Google Analytics UK & Ireland expert, responsible for data analysis for UK and Ireland markets• Presented at Google events https://sites.google.com/site/opgpartnerday2011/speakers

• 

  Marin Software

  Jan 2012 - Jan 2012

  Client Services Manager

  Strategic consultation for top spending agencies and leading brands. Advising on maximising search, display and social performance through Marin Software.

• 

  Oxfam

  Jan 2012 - Jan 2015

  Managing Oxfam's online marketing across fundraising, campaigning, e-commerce and other Oxfam departments. Managed channels included Display, Paid Social, Paid Search. Affiliates, SEO and Native. Managed the transition of our digital marketing from an agency model to an in-house team that I managed, centralising spend onto the Doubleclick suite. The consequence of which was substantial improvement in the overall performance of our online marketing. Presented at various conferences including SES london (http://sesconference.com/london/speaker-profiles.php) and Digtal Edge (http://www.thirdsector.co.uk/digital-edge/speakers). Show less

  • Head of Digital Acquisition

    Jan 2014 - Jan 2015

  • Paid Search Manager

    Jan 2013 - Jan 2014

  • Online Marketing Manager

    Jan 2012 - Jan 2013
• 

  Tale Digital Ltd

  Jan 2014 - now

  Co-Founder

  Co-Founder of Tale Digital an award winning Google Partner Ad Agency and Consultancy - specialising in Google Ads (Paid Search, Performance Max, Demand Gen, Shopping, Display & Video), Microsoft Ads and Paid Social. Working with clients including Kärcher, Springer Nature, Oxfam, F1 Authentics, UFC Collectibles and Moto GP Authentics

• 

  Google

  Jan 2015 - Jan 2017

  Agency Manager UK

  Managing the DoubleClick (now Google Marketing Platform) agency relationship across key UK agencies. Working as a programmatic consultant for the UK's largest independent agencies - helping drive their Programmatic and Paid Search performance through consulting, strategy and implementation of an optimal ad technology set-up.