Panos Athanasopoulos

Experience

• 

  Sotheros Group

  Dec 2017 - Nov 2018

  Digital Marketing Executive

  • Developed & executed comprehensive marketing strategies to increase brand awareness and drive sales.• Utilized paid media advertising and social media marketing to effectively engage with target audience.• Managed and optimized Google Ads campaigns to maximize ROI.• Utilized insights to continuously refine and improve marketing approach.• Contributed to significant growth and revenue for the business, establishing Cannaboss as a leading player in the Greek cannabis industry.

• 

  Reprise Digital

  Nov 2018 - Jun 2021

  Digital Marketing Executive

  Key Accounts: Betano (Stoiximan), The American College of Greece (Deree-Alba-Pierce) & more.• Worked with top-tier clients from diverse business sectors. • Developed and implemented digital marketing plans & strategies.• Successfully executed paid marketing campaigns on Google Ads and Social Media platforms, improving campaign performance and driving major results. • Leveraged digital platforms to increase brand awareness and engagement.• Conducted market research to stay up-to-date with industry trends and identify new growth opportunities. Show less

• 

  Kaizen Gaming

  Jul 2021 - now

  • Successfully launching and managing paid performance campaigns for the Betano brand across multiple markets, including PT, DE, CZ, CA, BR, CL, PE, and EC.• Conducting thorough market analysis to identify key opportunities and develop highly targeted campaigns to increase customer acquisition.• Working closely with the local marketing teams to successfully implement growth plans & developing 360 promotional campaigns to enhance campaign performance.• Analyzing campaign data based on KPIs, reporting and recommendations for better campaign utilization.• Planning & Optimizing yearly & monthly budget allocation for maximizing omni-channel value.• Point of contact for the assigned properties with all key stakeholders. Show less

  • Senior Performance Marketing Specialist

    Sept 2023 - now

  • Performance Marketing Specialist

    Jul 2021 - Sept 2023