Charlotte Reed

Charlotte Reed

Communications, IBM Cloud & Ecosystem Partnerships

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location of Charlotte ReedSan Francisco Bay Area

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  • Timeline

  • About me

    Communications at IBM

  • Education

    • American University Madrid Center at Mosaic International Institute

      -
      Junior Year Study Abroad Spanish Language and Literature

      Located in the heart of downtown Madrid, this language learning institute hosted the American University abroad program in Madrid. All coursework was instructed in Spanish with handpicked faculty and staff.

    • St. Luke's School

      -
      High School

      Activities and Societies: Varsity Field Hockey (Captain), Chorale, Take Note acapella group, CMEA Western Region Honor Choir, CMEA All-State Chorus, Musical Theatre, Drama, Community Service Board, Student Ambassadors, Model UN, Special Olympics of Connecticut

    • American University

      -
      Bachelor of Arts (B.A.) Public Relations & Strategic Communication cum laude

      Activities and Societies: American University Chamber Singers, American University PRSSA Minor, Spanish LanguageCertificate, Spanish Translation

  • Experience

    • IBM

      Mar 2023 - now
      Communications, IBM Cloud & Ecosystem Partnerships

      - Built and executed a strategic, integrated GTM plan for the launch of a new partner-managed service based on VMware Cloud Editions; managed a cross-functional team of professionals from VMware PR, IBM’s functional teams (including its corporate and geographic communications, marketing, analyst relations, internal and seller enablement communications and social media teams), and IBM’s PR agency of record to create four LinkedIn videos, two blog posts, executive speeches and demos, and 200+ media stories that garnered 16M+ impressions timed to the VMware Explore 2023 conference.- Lead development and execution of global, integrated PR campaigns consisting of media pitching, V-Level and C-Level executive thought leadership, blog posts, press releases, analyst briefings, paid marketing activations, social media content, and seller enablement webinars and toolkits to support GTM initiatives for IBM Cloud and AI partnerships and products, including of watsonx (IBM’s generative AI and data platform).- Managed our department’s 2023 interns and oversaw their summer project; identified project scope, risks, constraints, dependencies, and deadlines; organized and scheduled team meetings and monitored progress; provided consistent updates on the project to all stakeholders; and provided public speaking training and career mentorship.- Serve as a trusted communications advisor to V-Level and C-Level IBM Cloud and ecosystem (business partner, developer, system integrator) executives by identifying, advising on, and executing high-visibility executive speaking opportunities and leading strategic planning meetings. Show less

  • Licenses & Certifications

    • Black Belt Skills: Interpersonal Influence

      Gartner
    • Black Belt Skills: Effective Writing

      Gartner
    • Translation: Spanish (Undergraduate Certificate)

      American University