Charlotte Reed

Experience

• 

  IBM

  Mar 2023 - now

  Communications, IBM Cloud & Ecosystem Partnerships

  - Built and executed a strategic, integrated GTM plan for the launch of a new partner-managed service based on VMware Cloud Editions; managed a cross-functional team of professionals from VMware PR, IBM’s functional teams (including its corporate and geographic communications, marketing, analyst relations, internal and seller enablement communications and social media teams), and IBM’s PR agency of record to create four LinkedIn videos, two blog posts, executive speeches and demos, and 200+ media stories that garnered 16M+ impressions timed to the VMware Explore 2023 conference.- Lead development and execution of global, integrated PR campaigns consisting of media pitching, V-Level and C-Level executive thought leadership, blog posts, press releases, analyst briefings, paid marketing activations, social media content, and seller enablement webinars and toolkits to support GTM initiatives for IBM Cloud and AI partnerships and products, including of watsonx (IBM’s generative AI and data platform).- Managed our department’s 2023 interns and oversaw their summer project; identified project scope, risks, constraints, dependencies, and deadlines; organized and scheduled team meetings and monitored progress; provided consistent updates on the project to all stakeholders; and provided public speaking training and career mentorship.- Serve as a trusted communications advisor to V-Level and C-Level IBM Cloud and ecosystem (business partner, developer, system integrator) executives by identifying, advising on, and executing high-visibility executive speaking opportunities and leading strategic planning meetings. Show less