Laura MacKay

Experience

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  Blockbuster

  Apr 2008 - Apr 2010

  Shift Leader

  Shift Leader (August 2008 – April 2010)Customer Service Representative (April 2008 – August 2008)Managed and trained a rotating set of Customer Service Representatives; provided attentive and warm customer service in person and over the phone; made sure my team hit corporate-set weekly goals for memberships and pre-sales; Up-sold different levels of membership and merchandise; Delegated and completed routine tasks such as setting up and tearing down weekly displays, re-pricing inventory, checking in and out movies and games, shelving merchandise, cleaning, and answering phones; completed transfers of merchandise per weekly corporate instructions; opened and closed other local stores as requested. Show less

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  Witte Museum

  Apr 2010 - Dec 2017

  Membership Manager (October 2016 – December 2017)Membership Coordinator (November 2013 – October 2016)Restructured entire membership program in anticipation of massive campus expansion in 2017 including notices to current members, new pricing, new benefits, and aggressive acquisition and retention plans; Providing prompt and friendly customer service for all members via phone, email, and on-site; responsible for planning, implementing, and tracking membership acquisition and retention to meet and exceed budget projections; producing, mailing, and e-mailing all renewal notices, invitations, and new membership packets; planning all member events with support from the External Affairs and Development teams; community liaison for donation requests for school, church, and organization fundraisers; attending community outreach events to promote membership and the museum in general; providing support for Development team events including receptions, tours, and galas; key member of the implementation team for the conversion and training of a new database; managing a part-time membership clerk and several volunteers; maintaining the database including data entry of donations, memberships, updating contact information, and building the database’s reporting and online structures; editorial team member that proofreads and evaluates copy and design of marketing and exhibit content that will be seen by the public. Show less Accurately maintained field trip scholarship funding revenue and expenditure in Excel for cross-departmental use; accurately maintained current members list; created a weekly work schedule for approximately 30 individuals in the Visitor Services department and gallery volunteers in Excel according to their availabilities, requested time off, special needs, and special requests from other departments; trained a rotating set of Front Desk cashiers on all procedures; communications liaison between all museum departments and cashiers regarding current marketing promotions, special visitors, events, school groups, and general safety; created training manuals and flyers for each new exhibition in Microsoft Word. Created tickets, ticket bundles, programs, online sales, coupons, and Front Desk buttons using VISTA by Ticketmaster; Assisted the Vice President of Visitor Experience and the Director of Visitor Services as needed with daily tasks and other projects with varying timelines. Show less Greeted and checked in visitors, members, clients, and school groups; up-sold membership and surcharge exhibits at a consistently high rate; received mail and promptly notified recipients; handled money at the Front Desk and during after-hours events; prepared membership packets for the Membership Office during down times; helped raise funds for many scholarship and challenge initiatives outside the front door and as an add-on sale at the Front Desk; made group reservations over the phone and gave orientations to school groups in person; operated all exhibits throughout the museum while remaining constantly flexible to be in several places in one day; worked special events and galas at the gate and selling admissions and promotional items. Show less

  • Membership Manager

    Nov 2013 - Dec 2017

  • Front Desk Coordinator

    Oct 2012 - Nov 2013

  • Visitor Services

    Apr 2010 - Oct 2012
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  UT Health San Antonio

  Dec 2017 - now

  Creating reports, data visualizations, and analytic presentations to inform fundraising strategy and business decisions for the Office of Institutional Advancement. Create, update, and maintain the integrity of records in Raiser's Edge/NXT database for the Office of Institutional Advancement. Projects include creating mailing lists for appeals, event invitations, emails, importing and exporting large files of data, updating records, prospect research, and creating reports using complex criteria to provide informational background for the overall purpose of fundraising for the different schools at UT Health and the University in general.

  • Manager, Development Data Operations

    May 2024 - now

  • Development Data Analyst

    May 2022 - May 2024

  • Data Systems Coordinator

    Dec 2017 - May 2022