Mihaela Cotirla

Experience

• 

  Europharm

  Sept 1994 - May 1999

  Lead marketing team; coordinate Europharm products strategies and tactical plans and PR corporate image activities Promote and sell Europharm products/drugs to the pharmacies

  • Strategy Manager

    Jan 1998 - May 1999

  • Sales Representative

    Sept 1994 - Jan 1998
• 

  SmithKline Beecham Corporation

  May 1999 - Mar 2001

  Group Product Manager

  Lead marketing team; coordinate Smithkline Beecham portfolio and Europharm brand generics strategies; supervise marketing campaigns/projects

• 

  GlaxoSmithKline Pharma GmbH

  Mar 2001 - Jun 2003

  Business Unit Manager

  Lead marketing, sales teams; plan and coordinate the Business Unit direction: profit, sales targets, business development, product optimization

• 

  Abbott

  Jun 2003 - Nov 2013

  Lead marketing, sales teams; coordinate strategies for HIV, anesthesia, Parkinson disease, nephrology products; plan and supervise the Business Unit strategic direction, sales and profit targets; develop relationship with Autorithies, Payers, Key Opinion Leaders, NGOs, Patient organizations Provide strategic marketing guidelines and support in the development of local marketing plans, campaigns, projects within CEE/NWA region; drive regional marketing initiatives; active portofolio management and strategic alliances recommendations Lead marketing team; project management for HIV strategies in CEE Region; plan and coordinate the strategic direction for Abbott Romania; market access for new products Lead marketing, sales teams; coordinate strategies for HIV, anesthesia, oncology, hospital products; plan and supervise the Business Unit strategic direction, sales and profit targets; develop relationship with Autorithies, Payers, Key Opinion Leaders

  • Business Unit Manager

    Dec 2009 - Nov 2013

  • Regional Marketing Manager CEE&NWA

    Jan 2009 - Dec 2009

  • Marketing Manager

    Sept 2007 - Jan 2009

  • Business Unit Manager

    Jun 2003 - Sept 2007
• 

  AbbVie

  Nov 2013 - Mar 2019

  Business Unit Director

  Lead marketing, sales team, market access, cross functional teams; provide strategic direction and leadership for hepatitis C (interferon free therapy), HIV, anesthesia, Parkinson disease, nephrology products; plan and supervise the Business Unit strategic direction; develop integrated multistakeholders engagement plans and build partnership with Autorithies, Payers, Key Opinion Leaders, Media, Goverment Representatives to deliver holistic solutions and advocate for critical healthcare issues

• 

  Amarisia Intl SRL - Social advocacy and lobby

  May 2019 - now

  President

  Our mission is to develop the conventional working environment and the spiritual path by providing tangible strategic consulting services to our clients and services to meet a useful purpose or to serve the higher realities in which we believe.