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Bob Peulen

Bob Peulen

Research Assistant

Followers of Bob Peulen2000 followers
location of Bob PeulenAmsterdam, North Holland, Netherlands

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  • Timeline

  • About me

    Head of Open Source Data Specialists

  • Education

    • University of Groningen

      2013 - 2014
      Pre-MSc Marketing

      Res. Paper: The halo effect: alteration of quality perceptions due to organic labelling. Grade: 8

    • University of Groningen

      2014 - 2015
      Master’s Degree Marketing, Intelligence

      Final Thesis: The effects of advertising and preferences on associated brands in the automotive industry. Grade: 8

    • Rijksuniversiteit Groningen

      2022 - 2024
      Doctor of Philosophy - PhD

      Research topics in part-time PhD: new transformative AI technologies (e.g., Generative AI, algorithms in vision, NLP) and their effects on consumer responses.

    • Hogeschool TIO EINDHOVEN

      2009 - 2012
      Bachelor of Business Administration (BBA) Hotel - and Eventmanagement

    • Rijksuniversiteit Groningen

      2021 - 2022
      Academic Research Training Economics & Business

      Phase 1, the course-based phase, out of two phases as part of the SOM part-time PhD programme.

  • Experience

    • European Commission

      Jan 2015 - Aug 2015
      Research Assistant

      Research assistant in a cross-country project funded by the European Commission: "Study on the impact of marketing through social media, online games and mobile applications on children's behaviour".

    • Massarius

      Feb 2016 - Oct 2016
      Publisher Manager

    • GfK

      Oct 2016 - Apr 2018
      Project Manager

    • Nielsen

      Apr 2018 - Jan 2020

      Technical consulting in machine learning, analytics, in the areas:- Price / Volume predictions- Marketing Mix Modelling- Assortment optimization

      • Sales Consultant - Sales Effectiveness

        Aug 2019 - Jan 2020

      • Analytical Consultant

        Apr 2018 - Jul 2019

    • Oracle

      Jan 2020 - now

      - Technical expert in OCI Data Science, Oracle Machine Learning, AI services, GenAI- Running and building data science applications with various clients across industries- Public speaker on AI & Data Science conferences

      • Head of Open Source Data Specialists

        Apr 2024 - now

      • Senior Technical Specialist - Data Science & Machine Learning, EMEA

        Jul 2020 - Apr 2024

      • Autonomous Database & Analytics Consultant

        Jan 2020 - Jul 2020

    • Rijksuniversiteit Groningen

      Sept 2022 - Jan 2025
      PHD Researcher

      Part-time PhD, researching and publishing about the effects of transformative developments in AI (e.g., Generative AI) on consumer responses, especially focusing on perceived differences in privacy concerns.

  • Licenses & Certifications

    • Artificial Intelligence Foundations: Machine Learning

      LinkedIn Learning ⋅ Course Certificate
      Sept 2020
      View certificate certificate

    • Oracle Cloud Infrastructure 2020 Certified Architect Professional

      Oracle
      Mar 2021
      View certificate certificate

    • Oracle Machine Learning using Autonomous Database 2021 Certified Specialist

      Oracle
      Dec 2021
      View certificate certificate

    • Oracle Autonomous Database Cloud 2019 Certified Specialist

      Oracle
      Apr 2020
      View certificate certificate

    • Oracle Cloud Infrastructure Data Science 2022 Certified Professional

      Oracle
      Oct 2022
      View certificate certificate

    • Personal Leadership & Influence programme LVC Module 1 & 2

      DDA Consulting International
      Nov 2023

    • Oracle Cloud Infrastructure 2020 Certified Architect Associate

      Oracle
      Aug 2020
      View certificate certificate

    • IBM Machine Learning Professional Certificate

      Coursera
      Feb 2021
      View certificate certificate

    • Elasticsearch Essential Training

      LinkedIn for Learning - LMSAFP account
      Dec 2024