Chris Collins

Experience

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  Swell Branding + Design

  Nov 2009 - now

  Creative Director

  Self-owned creative studio, offering highly personalized, one-on-one services in the areas of brand development, visual identity and design implementation. Producing marketing & event collateral, print/web/digital advertising, signage, web assets, email design, logos & website management.

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  National MS Society

  Oct 2010 - Jul 2016

  Senior Graphic Designer

  Designed for national health & wellness non-profit (+$200M annual rev), collaborating with both regional and national marketing teams to develop strategically successful fundraising campaigns. Managed brand identity across multiple brands, from generating initial concepts to final production. Creative included: email communications, digital ads, event logos, web assets, social media, presentations, signage, apparel and more. Directed video and photo shoots later utilized for social media, digital and print ads for mass-market campaigns. During my tenure creative (both individual and collaborative) designed for national campaign media was apart of bringing in roughly $25M annually. Show less

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  CIBC

  Jul 2017 - Nov 2017

  Senior Graphic Designer

  Implemented brand transition for CIBC's US Regional Headquarters - CIBC Bank USA (formerly The PrivateBank) in Chicago. From internal collateral to client-facing marketing and B2B communications, all were designed for print, digital and web media. All creative assets were executed within the design strategies and framework of the brand roll out campaign. Cross-collaboration between the communications teams of CIBC Bank USA, the bank’s international headquarters in Toronto and the bank’s ad agency of record, collectively made the brand transition a true success. Show less

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  CBD Marketing

  Dec 2017 - Dec 2017

  Art Director

  Collaborated on new product launches and ongoing national brand campaigns. Projects focused on B2B and B2C solutions to drive awareness and ROI.

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  RR Donnelley

  Jan 2018 - Feb 2021

  Digital Art Director

  Being apart of the design team for GO Creative, the creative agency division of RR Donnelley, I collaborated on and implemented omni-channel marketing projects for our exclusive on-site client, Ace Hardware Corp. That included integrated marketing promotions, consumer-facing campaigns, responsive web and mobile design, social media marketing, email and digital campaigns, shopper marketing, in-store and outdoor advertising, direct mail, catalogs and annual trade shows.

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  Chervon North America

  Feb 2021 - Oct 2021

  Senior Brand Designer

  Managed and executed creative for sub brand relaunch of leading global retail provider of consumer power-tools. Exclusively partnering with Lowe's hardware, creative work supported multi-channel campaigns that included packaging, POP displays, landing pages, e-communications, digital assets, social media, instructional graphics, logos, product icons, branded apparel, sales and marketing collateral. When needed, was liaison with third party providers and agencies.

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  TPN

  Nov 2021 - now

  Senior Art Director

  Collaborating with team creatives and copywriters to conceptualize and design compelling omni-channel solutions tor retail clients. Applying seamless and effective strategies with brands and their consumer/shopper audience. Campaigns can include in-store POS environments, UI design, mobile device attract loops, interactive kiosks, social media and more.