Experience

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  Varig airlines - viacao aerea riograndense

  Dec 1985 - Jan 1992

  Sales + airport support

  Sales + Fares + ReservationsAirport manifests and post flight close outs

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  United airlines + taba linhas aereas (gsa)

  Jan 1992 - Nov 1992

  Marketing+industry relations manager - brazil

  Structured and participted directly in commercial implantation of United Airlines operation in Rio de Janeiro, following the closure of Pan American Airways.Developed UA Commercial Business Plan for Brazil to expand market penetrationProrate agreements with other Brazilian carriers.For TABA - established first new international route rights talks between Brazil(Belem) and French Guyana(Cayenne)Established diverse interline agreements between TABA and CP, LH, PU and IB.

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  Vasp airlines

  Oct 1993 - May 1996

  General manager - international routes and bases

  Brazilian International Air carrierCommercial and Operational Administration of Routes and performance targets Develop and Plan international route expansion – MD11/A300 aircraft GSA Review and appointment Commercial negotiations with foreign airlines(feeding/distribution of PSGR) Commercial negotiations with Major Tour Operators and wholesalers IATA tariffs review Commercial pricing policyDeveloped with our GSA's, diverse airline awareness and publicity campaigns. During my stay at VASP, airline became regular scheduled operator to USA, Switz, Spain, Germany, Greece and Morocco and Canada.From Jan - Apr 1996: Cargo Regional Manager based in ZRH Show less

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  Taf linhas aéreas s.a.

  May 1996 - Jul 2002

  Executive advisor to president

  Brazilian Regional and Cargo AirlineLed airline development by overseeing transition from commuter to regional airline - Part 135(1996) Continued expansion by directing transition from regional to heavy-jet cargo operations - Part 121(1999-2000). Included Operational, MTC, Company structure & handling-airport certifications. Extensive Air Cargo Business development including Brazil Central Bank money transport & Brazil Postal Corporation RPN Routes bidding + Manaus "Zona Franca - Suframa" authorizations for commercial cargo flight operations.Met with & negotiated Brazilian feeder route propositions from FEDEX-USA using TAF aircraft.Planned route structure and commercial support bases. Wrote proposal for future expansion for PAX routes and market targets. Interfaced with all foreign suppliers, authorities and commercial contacts. Tendered and conducted worldwide search for aircraft + related leasing negotiations/inspections/documentation.Developed government and industry relationships through collaboration with aeronautical authorities, central bank, Customs ministry and airport authorities. Oversaw inter-airline relations and agreementsActive participation in Air Taxi Division of TAF Show less

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  Canada embassy+consulate general in brazil

  Jan 1999 - Jan 2001

  Canadian honorary consul - designate(1999-2001)

  Trade DevelopmentBusiness Prospection OpportunitiesProtocol - Receive visiting Amabassador + Consul General as requiredAssist in communication with local governmentsSocio-economic studies of region

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  Ata brasil - atlantico transporte aéreo ltda

  Jul 2002 - Oct 2004

  Managing director - airline ceo

  Scheduled Part 121 AirlineHad direct oversight of building, structuring and having the airline certified for commercial operations using a fleet of Boeing aircraftOversight of +125 employeesTendered and conducted worldwide search for aircraft + related leasing negotiations/inspections/documentation.Developed business plan and application. Government: Federal Ministry & State Secretary level relations development, including Regulatory, Licencing & Tax authorities Extensive Air Cargo Business development including:A. Brazil Central Bank money transport flights bidding & B. Brazil Postal Corporation RPN Routes bidding.C. Manaus-"Zona Franca/Suframa" commercial cargo flight operationsAs a new airline, defined PR, Ample brand publication, press releases and events to increase notoriety in our markets. Planned and oversaw Implementation of commercial and operational decisions. Maintained positive government relations by meeting with aeronautical authorities, central bank, Customs ministry and airport authorities regularly.Created Passenger & Cargo sales procedures/guidelines and defined airline routes. Set-up sales structure, office and formats, including promotional activities to reach target markets nationwide. Show less

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  Worldwide flight services (wfs)

  Jan 2006 - May 2010

  Flt ops + ramp + csa agent (lead)

  Assisted in flight plan preparation by assessing and complying with aircraft weight and balance, load control and fuel requirements. Coordinated/Provided instructions to ramp staff and Customer Srvc agents. Transport Canada audits of manuals and flight records as to weight/balance.Work with Airport authority regarding aircraft gate assignments and ramp equipment allocation.Analysis and reporting of workplace safety risks and anomalies.Daily and monthly ramp performance recording with comments + recommendations.OTP-Flight punctuality for departure and close-up/release of flight("doors closed") oversight.For Canadian North Airlines - coordinate pre flight catering requirements & special needs/ordersAlso served as Check-in Lead Agent for Delta and Northwest Airlines.Oversaw aircraft handling operations and operated heavy ramp vehicles as a ramp agentPerformed office administration, filing, organization and logistics.Dangerous goods cargo vetting Canadian North flights operated from YOW/OttawaCommunicated with pilot during flightsFederal Aeronautical radio licence holderCargo/Baggage Dangerous goods certification: Identification, Classification & HandlingRamp safety procedures certified: PPE / Equipment handling / Accident prevention Show less

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  Sata

  May 2010 - Oct 2012

  Sales-marketing development - canada

  Mission: 1. Promote airline & stimulate progressive sales outside of Portuguese VFR market in Canada. Airline was largely unknown outside of Portuguese community prior to my arrival at SATA.Mission: 2. Identify & establish Interline relations in Canada/USA for distribution and feedingCommercial development across CanadaFoster new sales relations in multi-channel partnerships.Successfully developed program and worked in partnership with the Spain Tourism Bureau In Canada as to Collaborative events + promo opportunities to enhance awareness of Canary Islands, using SATA as preferred airline from YYZ.Research and close corporate dealsCarry out projects+assignments as requested by Head OfficeStimulate and maintain excellent industry relations and deal with any difficulties or problems encountered.Training and Guidance of 3 additional sales staff to expand market coverageConducted airline interline accord-agreement talksResponsible for having established & guided robust Interline agreement/Cooperation between SATA & WestJet // Introduced and initiated SPA arrangement between SATA and Porter Airlines. Increased sales + visibility of airline across CanadaImplant strategy to achieve higher yield ticket/airfare issuancesDeveloped E-commerce campaign + E-marketingEnhanced Airline's brand presence and awareness across CanadaDeveloped Monthly + Annual budget and action plansCanada S4 BSP Sales Increase achieved 2010-2011 +21%Canada S4 BSP Sales Increase achieved 2011-2012 +8% Show less

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  Airlinepros

  Nov 2013 - now

  Director / directeur général - canada

  AirlinePros is N.America's foremost Airline Management Organization.Lead, train, mentor & direct commercial activities + 09 Staff Canada/USA to maximize market share/revenue across all distribution channels: GDS, Strategic partnerships, Business Development, Pricing, E-Commerce, Marketing, Industry CommunicationsDevelop & maintain relations with Embassies/Consulates - Tourism/Commerce BoardsDevelop & secure contracts with travel trade, TMCs, OTA's, Cruises, government, corporates and SMEs - Global sales focusProblem solving-Innovative strategies & solutionsCrisis Management: Canada Press and Travel/Community-PS752 Ukraine Flight Shot DownMarket growth strategy by divulging new airline schedules/routes to maximize salesBuild Airline brand via active marketing communiqués: Press releases, advertising, trade shows, sponsorships, collateral material, product development, social media, promo campaigns & web content.Analyse Industry satisfaction level & convey actions to improve service standards.Work closely with Airline Senior Management & fulfill assigned special projects.Develop/manage yearly Airline revenue management and marketing budget2018: Administer & Market Ukraine INTL Airlines in Canada 2016: Structured & established MF-Xiamen Airlines launch of new YVR flight sales across Canada. YOY +4000% increase2017: AD-Azul Brazil/Increased Canada sales YOY +500% & agency preference2017: Grew Aerolineas Argentinas Canada Revenue +110% during 1st year of RepresentationMember SkyTeam Canada Marketing CommitteeAlso act as General Manager USA - Marketing/Sales for TAAG Angola Airlines. Sucessfully introduced & marketed in Canada: Xiamen Air of China(SkyTeam member) + Ukraine Intl + AZUL (Brazil) Introduced +25 Foreign carriers into Canada airline sales market 2014-22.Achieved Canada airline portfolio YOY revenue growth in 2023 beyond +200%. All carriers had significant sales growth in spite of intense competition + Post Covid strategy Show less