
Timeline
About me
Technology and Digital Transformation
Education
Spanish army
-Second liutenantLed section of 60 soldiers at the Telecommunications Engineers division of the Spanish Army
University school of music - conservatory of teruel
-Piano professor (m.a.) musicStudied 9-year Piano studies at the same time as Elementary, Middle, and High School
Massachusetts institute of technology
-Artificial intelligence (ai) implications for business strategy of machine learning, natural language processing and roboticsMassachusetts institute of technology
-Internet of things: business implications and opportunities programUniversidad de zaragoza
-Telecommunications engineer (m.sc.) computer systems networking and telecommunicationsUniversity of pennsylvania - the wharton school
-Microsoft advanced marketing program for senior leadership marketing/marketing management, generalInsead
-Master of business administration (mba) business administration and management, generalMassachusetts institute of technology
-Management analytics: from data to decision making
Experience
Orange
Jan 1999 - Dec 2001Account executive, wholesale divisionManaged a strategic client portfolio of wholesale customers, including telecommunication operators, re-sellers and big corporations. Participated in the definition of new products and services aimed at Orange's top clients. Developed new business relationships, from first contact to full implementation, and managed renegotiation of existing deals. Developed a complete understanding of the telecom operator business.
Global switch
Jan 2002 - Dec 2002Sales & marketing managerParticipated in the start-up of the company in a new country. Negotiatated with local providers and selected technological partners for valued-added services. Participated in the development of the company strategy that led to sustained market share and long-term profitability in a difficult economic and competitive climate.
Vodafone
Jan 2004 - Mar 2005Business development & product introduction managerResponsible for business development and strategic sourcing of new mobile phones with the aim of maximising mobile phone customization and minimising overall costs. Drove market analysis of Asian sourcing regions to gain new suppliers and latest technologies.
Microsoft
Apr 2005 - Jan 2018Responsible for driving Digital Transformation to customers and partners through Microsoft cloud services. Catalyst for change, leading and inspiring others to accelerate our internal cultural transformation, deliver on the company priorities and achieve excellence in our business outcomes. Full P&L responsibility for the local business and responsible for beating our growth and profitability targets. Responsible for delivering on the balanced scorecard including employee & customer satisfaction, growth and profitability, and market share objectives. Show less
COO & CMO Microsoft Norway
Jan 2017 - Jan 2018Senior Director, Sales and Revenue Planning
Sept 2015 - Jan 2017Global Director, Advertising Monetization & Portfolio Management
Aug 2012 - Aug 2015Regional Director, Latin America Online Services
Aug 2010 - Jul 2012Regional Director, Western Europe Online Services
Sept 2008 - Aug 2010Marketing Director
Jan 2007 - Sept 2008MSN Communication Services Lead
Apr 2005 - Dec 2006
Opendsp
Sept 2015 - Nov 2017AdvisorServed as advisor on strategy and sales. OpenDSP is an aAdTech solution allowing marketers to own all the components of media RTB infrastructure, providing complete transparency and control over algorithmic buying decisions.
Greenkrate
Nov 2015 - Dec 2017Investor and advisorServed as advisor on strategy and IT. GreenKrate is a personal shopping and delivery service for goods & groceries at everyday retail prices, fresh and from a vast selection of stores. We turn an unpleasant 4-hour weekly shopping process into 15 mins. We deliver time, health and joy to people in a way nobody else does.
Russell reynolds associates
Feb 2018 - nowManaging director and partnerRussell Reynolds Associates is a premier provider of senior-level executive search and assessment, serving clients globally for 40 years. We advise our clients on recruiting and retaining outstanding and impactful leaders, and help them mitigate the risks associated with senior level appointments
Scale up partner
Jul 2021 - nowAdvisorSales as a Service. We are the Sales partner for highly innovative B2B Enterprise international start-ups and scale-ups. We offer our services in Spain + other European and LatAm countries from our headquarters. We have global scouting and international presence in Tel Aviv, Singapore, Mumbai, Dubai and Taiwan. We have clients from 8 countries and are in conversations with 50+ companies from 25+ countries (from 1,500+ analyzed).
Licenses & Certifications
Hogan assessment certification (hpi, hds, mvpi)
Hogan assessment systemsFeb 2019
Volunteer Experience
Funder and Volunteer
Issued by WWF on Feb 1998Associated with Jesús Arévalo García
Languages
- spSpanish
- enEnglish
- frFrench
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