Experience

• 

  Eva cosmetics - egypt

  Oct 2017 - Nov 2018

  Junior brand manager - fmcg

  As a Junior Brand Manager working on one of the Company's Brands, My Responsibilities are as follows:Strategic Thinking: Work strategically on NPDs (New Products Development) projects according to Market research and market needs.Retail Audit & Sales Analysis: Make sales reviews on monthly, quarterly & annual bases, gain insights from Retail Audit Reports and build yearly Business plan.Budget Planning: Plan & track the budget throughout the year upon the planned marketing activities.Trade Marketing: Follow up on Trade activities in Chains, Key Accounts, distributors & Wholesalers.Sales Followup: Plan meetings with sales team to discuss sales forecast, achievement and growth and work on improving the coverage across different Regions & Channels. Digital Marketing: Follow up weekly with social media agency & internal Digital Marketing department on the brand’s performance on social media.1- Conduct market research to find answers about consumer requirements, habits and trends2- Brainstorm and develop ideas for creative marketing campaigns3- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)4- Liaise with external vendors to execute promotional events and campaigns5- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts6- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)7- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies8- Undertake individual tasks of a marketing plan as assigned Show less

• 

  Madi international

  Dec 2018 - Jun 2021

  Regional brand manager - goldwell (salon business)

  As a Regional Brand Manager - Goldwell, Salon GCC, I was supporting the implementation of the brand vision and strategy of masterbrand(s), subbrand(s) and category in order to deliver a robust, cross-functionally and regionally aligned year product initiative calendar including all relevant marketing mix elements meeting long-term net sales and profit goals. Key Responsibilities:- Develop and execute assigned New Product Development (NPD) activities in collaboration with Marketing Executives in the countries.- Develop and execute on-ground/online marketing activities for the brand in the respective countries.- Support the sales teams in the countries through a 360 go to market approach.- Support the trainers and the educational department and make sure our clients are getting trained regularly.- Execute status analysis of the business situation (sales, distribution etc. in each country) and brand profile on the market (strengths, weaknesses, potential for improvement) in close collaboration with the commercial teams.- Analysis of hair stylist and consumer needs (Insight Generation) – initiation of market research projects and interpretation of results.- Support the development of general product and marketing concepts to strengthen brands, incl. assessment of business potential.- Continuous market observation and competitor analysis within area of responsibility.- Agency management- Management of Budget (planning, forecast and controlling) for the assigned tasks. Show less

• 

  Al khayyat investments (aki)

  Jul 2022 - now

  My role is to drive sustainable financial growth for L’Oreal Professional Products Division (Dynamic Salons) through boosting sales, building strong relationships with customers, trade spend optimization, Supply Chain management, Brands development and team management.Job Responsibilities:Marketing Related:- Channel Mix & Brand Mix Optimization.- New launches plans.- Product Knowledge training.- Trade Spend Optimization.- Market Research and analysis.- Portfolio management.- Pricing.- Customers Relationship Management.Sales Related:- Working on yearly budget plans for all 3 brands under L’Oreal Professional Products Division umbrella (L’Oreal Professional, Essie & Matrix)- Developing a yearly Sales Plan by brand.- Leading a team of 8 Sales Business Partners and 1 Sales Supervisor to achieve the division’s monthly targets.- Preparing monthly/quarterly Sales Review meetings with the team and principal.- Continuously coaching the sales team in-field and theoretically on their sales approach and speech. - Ensuring Division’s profitability and keeping healthy cashflow and working capital.- Growing Brands weighted and numeric distribution by working on portfolio expansion and route plans optimization.- Maintaining good relationships with customers and ensuring customer satisfaction.Supply Chain and Demand Planning Related:- Working on yearly forecasts for the three brands.- Minimizing out of stock and over stocking by working on a continuous SKUs optimization plan.- Preparing monthly orders from Principal.- Collaborate with principal to enhance Service levels and ensure not losing sales. Show less

  • Channel Manager - L’Oreal PPD (Salon Business)

    Jul 2024 - now

  • Brand Manager - L’Oreal PPD (Salon Business)

    Jul 2023 - Jul 2024

  • Trade Marketing Executive - L’Oreal

    Jul 2022 - Jun 2023