
Timeline
About me
We design and build future-inspired spaces that are attractively immersive, inclusive and inspirational
Education
Cim | the chartered institute of marketing
2003 - 2006Post-graduate diploma marketingUniversity of southampton
2013 - 2016Doctor of philosophy - phd business administration and management, generalStaffordshire university
2001 - 2003Bachelor of arts - ba interior designUniversity of melbourne
2006 - 2010Master of business administration - mba business administration and management, general
Experience
Graham taylor designs co.ltd.
Feb 1997 - May 1998Senior designerOperated as Senior Designer; responsible to assist the Design Director for design management and construction documentation, tender evaluation, technical co-ordination. Familiarize with general aspects of the client requirements, conduct site survey on project sites, put up base layout and assist in preparing the initial schematic layout, then create the design concept, including colour scheme, materials and furniture selections. Prepare construction drawings, including those for custom-made furniture and accessories, with a specification of materials and workmanship. Specify materials and finishes for floors, walls, ceilings and other elements, together with any furniture and accessories include assist in compilation of tender documentation. Issuing of tenders and assist Client in evaluating the tenders, selection of contractors and nominate suppliers. Visit the site at intervals appropriate to each stage of the project, to monitor progress and check the quality of contractors' work – right up to successful completion. Show less
Society of interior designers singapore (sids)
Jan 1998 - Mar 2002Council memberDesign kinetics
Jun 1998 - Feb 1999Senior designerOperated as Senior Designer; responsible to assist the Principal Designer for design and project management. Involve in taking Client’s requirements; develop the brief, including timescales and budget; familiarize with general aspects of the project, visit the site and carry out an initial appraisal, follow by preparing a schematic layout and initial project cost for approval, then create the design concept, including colour scheme, materials and furniture selections, project cost and timelines. Assist in putting up presentation for Client’s approval. Prepare construction drawings and detail construction schedule. Specify materials and finishes for floors, walls, ceilings and other elements, together with any furniture and accessories to be purchased, include the detail to obtain quotations. Attend regular meeting to resolve design issue and control of all aspects of specification – right up to successful handover. Show less
Icf international pte ltd
Mar 1999 - Mar 2001Principal designerOperated as Principal Designer lead a team of dedicated Interior Designers; responsible for space planning and interior designing for both marine and commercial projects include construction program and project management. Meeting and taking Client’s requirements; develop the brief, including project schedule and cost; understand the general aspects of the overall project, visit the job site and carry out an initial appraisal, follow by space planning and preparing a schematic layout proposal for approval, then create the design concept, detailed project costs and overall project program; present for approval. Oversee the preparation of construction documentation and pre-construction mobilization; assist in value engineering and cost pre-show for procurement management. Attend regular meeting to resolve design issue and control of all aspects of project and construction issue, to monitor progress and check the quality of finished work – right up to successful project completion and handover. Show less
Jeb group
Apr 2001 - May 2003Business development managerOperated as Business Development Manager, a senior management representative in this north Asian region, responsible in business development in the region, seeking new opportunity and develop strategic plan to penetrate service into the markets. Also involved in all technical consultation work in this region; equipped with a vital knowledge, technology and know-how to expand the business in the region. Expertise and demonstrated skills in developing long-term strategic plans, identifying new business opportunities/projects, promoting corporate image; establish strategy and best practice; develop and maintain excellent relationships with existing and potential clients. Responsibilities also ensure business objectives are met; achieving the sales objectives, developing and expanding the involvement in the market development through strong networking and establishing excellent rapport with clients and business associates in Hong Kong, Beijing, Shanghai and Guangzhou. Show less
Cheng meng furniture group pte ltd
Jun 2003 - Jan 2006General managerOperated as General Manager; lead a professional teams and operation in China. As the principal management representative in this Greater China region, will oversee and manage all aspects of the operations including profitability and growth. Responsible include the strategic planning, risk management, the overall operations, marketing and business development. Being a laboratory design and engineering specialist, lead a professional team to provide a full range of laboratory turn-key solution package that includes the translation of the design, space planning, interior fitting-out that involved in all physical installation from floor to ceiling as well as mechanical and electrical (M&E) works, fabrication and installation of lab furniture. Show less
A.t. villa, inc.
Jan 2006 - Jun 2007General managerOperated as General Manager; lead a professional teams and operation in China. Responsibilities include managing Shanghai operations for both project business and OEM production and supply chain management; oversee strategic planning to secure project business. As a laboratory design consultant, aim to add value to the clients' businesses through building their corporate core strengths and identity; equipped with knowledge and experience in this industry has been built upon an understanding of the clients' businesses, goals and corporate objectives. By assessing the requirements and needs of the clients, ideas are thoughtfully planned and applied to create work environments which are safe, conducive and responsive. Successfully set up Wholly Foreign-Owned Enterprise (WFOE) operation and production facilities in Shanghai, People’s Republic of China. Show less
Cathay interiors pte ltd
Jul 2007 - Oct 2007Project directorOperated as Project Director leads a team of Project Managers and Construction Managers; was responsible for securing contract business, directing portfolio and ensuing success delivery of programs and projects; value engineering to assist the client to minimize cost. Once the key objectives of a project are identified, advise on a suitable delivery model. Responsible to tailor best solutions to meet the required risk profile, timeframe and level of involvement offering a wide-range of solutions from fixed price contract to management contracting and design+ build. Executing the programs and projects deliver benefits to meet overall company’s strategic business by enhancing current business capabilities and profitability. Essential to run such businesses through structured governance program management enables appropriate planning, scheduling, executing, monitoring and controlling across the projects within the portfolio to achieve benefits. Show less
Db&b
Oct 2007 - May 2011Project directorOperated as Project Director leads a team of Project Managers; managing and directing portfolio, programs and projects to minimize costs and help the client to use their space efficiently. Once the key objectives of a project are identified, advise on a suitable delivery model. Responsible to tailor best solutions to meet the required risk profile, timeframe and level of involvement offering a wide-range of options from fee-based construction management to fixed price to management contracting and design+ build. Executing the programs and projects deliver benefits to meet overall company’s strategic business by enhancing current business capabilities and profitability. Essential to run such businesses through structured governance program management enables appropriate planning, scheduling, executing, monitoring and controlling across the projects within the portfolio to achieve benefits. Show less
Interior design confederation singapore
Jan 2008 - Jun 2011Council memberDsg
Jun 2011 - Jun 2012Chief operating officerOperated as COO for DDS’s Group, was responsible for the daily operation of the company and ensuring that business operations are efficient and effective and the proper management of resources. At the direction of the CEO and the Board of Directors, marshaling limited resources to most productive uses with the aim of creating maximum value for the company’s stakeholders; developing and cascading the organization strategy/mission statement to the lower-ranking staff, and implementing appropriate rewards/recognition and coaching/corrective practices to align personnel with company goals; planning by prioritizing customer, employee and organizational requirements; maintaining and monitoring staffing, levels, knowledge-skills-attributes (KSA), expectations and motivation to fulfill organizational requirements; and driving performance measures for the operation (including a consideration of efficiency verse effectiveness), often in the form of dashboards convenient for review of high level key indicators. Show less
Cityneon
Jul 2012 - Dec 2015Chief projects officerOperated as CPO for Cityneon Creations, was responsible to secure contracts business and manage project portfolio to achieve profitability, elaborate business development plans, design and implement processes to support business growth, through customer and market definition; facilitate business growth by working together with clients as well as business partners; build and maintain high-level contacts with current and prospective customer and other business and project partners; drive prospects through to contract award; develop marketing strategy, manage proposal teams and project management teams. Critical responsibilities includes strategic input and direction; project portfolio management; resource prioritization; business interface; development of project management standards, policies, guidelines, procedures; project review and analysis; budget and PM competency development. Managing high-level cross-functional activities and providing the strategic perspective that enhance current business capabilities, deliver benefits to meet overall company’s strategic business, business growth and profitability with the implementation of the structured governance that enables appropriate planning, scheduling, executing, monitoring and controlling across the projects within the portfolio to achieve benefits. Show less
Sunray woodcraft construction pte ltd
Jan 2016 - Jun 2022Chief business development officerOperated as CBDO for Sunray Woodcraft Construction, was responsible to develop the market for the company in designated region/client grouping in line with business plan through developing client relationships, achieving new business targets and oversee awarded projects to ensure client satisfaction and repeat business. Responsible for project P&L roll-up for designated regional/client grouping, ensuring appropriate contribution to margin, and high quality deliverables, providing leadership and mentorship to project leaders. Participate in strategic planning processes to ensure corporate strategies align with market drivers and support a customer intimate approach. Fostering, promoting and facilitate a customer-oriented focus that advocates consultative client relationships and leverages cross-selling of company-wide services and capabilities.Key accountabilities include quantify and qualify the characteristics of the market in the designated region/client grouping, provide reliable assumptions on business growth and achievable objectives, develop global client account plans, develop strategy to maximize profitability across the designated portfolio; reviews, assesses the business risk; identify client needs and develop creative solutions for projects, leveraging expertise, operational capabilities and technologies; take leadership role on opportunities to drive portfolio strategy and selling approachJob Scope include portfolio management, building strategic partnership, providing senior oversight on large or complex ongoing projects to ensure quality; maintain a positive, results oriented work environment, building partnerships and modelling teamwork; provide reliable new business forecasts. Show less
Ai associates
Jun 2022 - Jan 2025Country managerOperated as country head; lead a professional teams and operation in Singapore; was responsible for the daily operation of the company and ensuring that business operations are efficient and effective and the proper management of resources. Establishing targets, KPIs, schedules, polices and procedure that are generating new opportunities; assisting in the creation and coordination of all divisions; sustaining the operations by identifying new business and generating new opportunities; developing fostering collaborative for all divisions and positive team culture; preparing marketing strategies, analyzing trends and implementing business development strategies; maximizing profit and minimizing cost while still providing excellent customer service; developing and implementing objective, strategies and efficient systems. Show less
Swan & maclaren group
Jan 2025 - nowVice presidentOperated as global head for SM Interior; spearhead the ID business unit, lead a professional teams and operations in Southeast Asia, North Asia and Middle East; responsible for the international operations and P&L. Vision Ownership: Collaborate closely with senior leadership to define project standards, optimize processes, and drive key initiatives that support the success of specific projects. Alignment with Business Objectives: Develop, refine, and implement a global transformation plan that aligns with business strategies, goals, and objectives. Ensure that workstream leads are effectively managing and executing their respective workstreams, delivering quality results on time and within budget. Top-management Engagement: Serve as a trusted advisor to senior executives, offering insights and recommendations. Maintain regular communication with stakeholders to ensure alignment and transparency regarding project goals, timelines, and deliverables. Show less
Licenses & Certifications
Real estate agent
Council for estate agencies of singapore (cea)Jul 2011Prince2 registered practitioner
Apmg internationalAug 2012Professional project management
Project management instituteApr 2009Green mark professional
Bca academyP3o registered practitioner
Apmg internationalNov 2012- View certificate
Certified project manager (cpm)
Society of project managersJan 2022 - View certificate
Asia-pacific accredited interior designer (ap-id-ap)
Asia-pacific space designers association - apsdaAug 2024 - View certificate
Interior designer practitioner - class 1 (id1)
Singapore interior design accreditation council (sidac)Dec 2022 Managing successful programmes registered practitioner
Apmg internationalSept 2013
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