Experience

• 

  Citi

  Aug 1997 - Nov 2001

  Investment consultant

  • Portfolio management of high net worth clients• Increased portfolio size through existing clients and new relationships• Enhanced a professional long-term relationship of portfolio clients• Presented and marketed wealth management image among top notch individuals through effective social presence.• Accomplished business worth USD1.8 million in Resurgent India Bonds (RIB) in 1998.

• 

  Hsbc

  Aug 2002 - Aug 2008

  • Processed new and existing customer requests.• Handled calls related to non-borrowing corporate customers.• Reviewed non-borrowing customers.• Called/ sent reminders to the customers due for review and to non-borrowing customers for loan installment repayment and overdrawn accounts.• Collection of documents required for the review.• Reviewed customers documents for renewal• Liaised with central operations department for disbursing the loan /facilities • Received in-bound calls from customers, prospect customers interested in opening a corporate account.• Prospected and reviewed customers documentation for potential corporate accounts• Serviced existing and prospect corporate customers, cross selling corporate products and packages.• Generated and allocated leads to Relationship Managers.• Reviewed and in principle approved to corporate customers • Screened prospect customers and generated leads.• Maintained established standards for number of calls, pick-up time, duration of call and quality of call• Identified and maximized selling and cross-selling opportunities.• Handled customer complaints and managed escalations.• Maintained excellent relations with internal stakeholders• Developed and re-engineered business processes.

  • Business Banking Officer

    Jul 2006 - Aug 2008

  • Customer Service Officer (Corporate Helpdesk)

    Nov 2004 - Jul 2006

  • Telephone Service Representative (Corporate Banking)

    Aug 2002 - Nov 2004
• 

  Dubai bank

  Aug 2008 - Nov 2009

  Customer service officer (royal banking & wealth management)

  • Client servicing, generate statements, co-ordinate with Departments to resolve queries.• Supported the Manager, Customer Service• Co-ordinated /called customers and inform them on all called back funds from 3rd party fund managers• Assisted the relationship Manager in banking transaction to serve all walk-in Royal Banking customers at the Branch.• Collated Relationship Managers customer list for service calls-forwarded to service quality.• Co-ordinated the training sessions Show less

• 

  Emirates islamic

  Nov 2009 - Nov 2018

  • Developed and managed loyalty initiatives and programs including points-based loyalty programs, rewards fulfillment, segmentation, direct mail execution and print production.• Developed Customer Loyalty programs to reduce customer attrition and increase customer participation.• Developed and managed promotional campaigns to increase card usage and spend.• Liaised with analytical team for campaign results/reports.• Developed and enhanced relationships with merchants/alliances amongst different categories and ensure smooth relationships with major merchants.• Negotiated and contracted with merchants/ vendors .• Regularly monitored merchant activities for opportunities to identify new key business areas and work jointly to provide appropriate offers to customers.• Regularly provided market intelligence: Identify, research and implement specific relevant targeted offers to identified customer segments through ongoing interactions with network, as well as mystery shopping.• Was responsible for initiation, development, management and marketing/communication of the offers/campaign. Show less • Significantly contributed to the liabilities & cards department during the Dubai Bank and Emirates Islamic merger.• Assisted in the end to end launch of Liabilities Products • Assisted in launch of Co-Brand cards like Union co-operative card, Easy card , Flex card.• Worked closely with marketing teams, advertising agencies to develop campaign collaterals• Reviewed and developed policies and procedure document.• Re-engineering of application forms. • Resolved all customer service issues by liaising marketing & advertising, legal, sharia and External service provider.• Conducted training sessions for all relevant staff at the time of Product launch.• Liased with 3rd party service providers on regular basis (Insurance /Takaful and other partners)• Regularly provided competitive market analysis on competitors in the liability and card business.• Ensured smooth running of flagship Kunooz draw mechanics for daily and million Draw. Co-ordination with DED officials for the draw and permission to conduct as per compliance. Show less

  • Assistant Loyalty Manager

    Dec 2012 - Nov 2018

  • Product Development Officer

    Nov 2009 - Dec 2012
• 

  Smart issuance technology llc

  Aug 2021 - Dec 2022

  Partner account/ loyalty manager

  Unattended Self-service Kiosk Payment Solutions- Acted as the main point of contact to represent Smart Issuance, a leading fintech provider, while facilitating new customers/clients and negotiated commercials and initiate agreements. - Negotiated commercials with partners and managing partner accounts to provide digital and fintech payment solutions (gift card and payment services kiosks).- Managed partner/retailer initiation and integration of API with Noon, Amazon, DT One, e& wallet, Kalyan Jewelers, Landmark Group and Ogloba.- Led the launch of unattended self-service kiosks (that possess full KYC capabilities, multilingual service options and versatile range of client system integration) and collaborated with RTA for leasing and installation at eleven metro stations.- Conducted business reviews and implemented recommended improvements based on emerging trends and expansion opportunities in the fintech industry.- Worked in a multi-stakeholder environment to lead, plan, and execute brand campaigns and tactical marketing plans.- Strengthened digital channels to deliver performance, retargeted campaigns using data analytics, customer insights and third-party data to drive decisions and led marketing campaigns with partners to increase customer acquisition.MyAsfar App (Loyalty Program)- Managed strategic partnerships and alliances for the MyAsfar app and identified opportunities for expansion of the loyalty program across internal and external boundaries.- Managed operations for the loyalty program and overseeing the delivery of specific operations aligned to partnerships and rewards.- Liaised with business divisions to drive the business forward through key touchpoints (.com, social media, push notifications, apps, and media).- Initiated and maintained regular communication with key business units regarding plans and promotional activities. Show less