Ashley Guyer

Experience

• 

  Kaplan Test Prep and Admissions

  Jul 2011 - May 2013

  Campus Representative

  As a campus rep I worked directly with college students at USF and University of Tampa to enroll them into test-prep classes and free test-prep opportunities to enter into pre-professional schools including; medical schools, law schools, business schools, and other professions. Interviewed and advised students as to the best educational direction, courses and specific testing to pursue in order to enter their desired profession. I was responsible for Kaplan's promotions and ongoing test preparations at The University of Tampa. Show less

• 

  Baccalaureate Office

  Aug 2011 - May 2013

  Head Student Officer of Freshman Mentoring

  As a Freshman Mentor at University of Tampa, I was assigned to a Freshman class as an advisor for class placement and as a Freshman class counselor for academic and personal issues and decisions. The mentor program consisted of over 40 students that work directly with professors and incoming freshman students. I oversaw all 40+ student mentors, ensuring they were fulfilling their position correctly, advising students in the correct direction and working successfully with their assigned professor. Show less

• 

  The University of Tampa

  May 2013 - Jan 2014

  Child Development Research Assistant

  As a research assistant I worked alongside two Doctors of Psychology at The University of Tampa on their project concerning Child Development. The project consisted of improving the exhibits at the Glazer Children's Museum through the use of an iPad and an app that the Doctors had developed. Additionally, I retrieved data by conducting research at the Glazer Children's Museum, and working hands on with Parent-Child dyads.

• 

  The Walt Disney Company

  Sept 2013 - Apr 2014

  Research Specialist

  As the Research Specialist for The Walt Disney Company I collected market research through surveying guests on a variety of topics across all of Walt Disney World property. While collecting data I ensured that I was compliant with all company and APA standards, while maintaining high quality data to assist leaders throughout the company in their decision-making. In addition, I handled and operated various forms of technology and equipment to obtain data from participants.

• 

  Whistleblower Law Firm, P.L.

  Jan 2014 - Jun 2014

  Office Manager

  As the Office Manager for the Whistleblower Law Firm, P.L. I acted as the liaison between attorneys and clientele and all other contacts. Additionally, I organized documents electronically, managed calendars, meeting appointments, and all office accounting needs. As manager I also oversaw all office employees and interns.

• 

  Compass Health Systems, PA

  Jun 2014 - Mar 2016

  Clinical Assistant

  As the Clinical Assistant for the corporate office of Compass Health Systems, located in North Miami, I act as liaison between providers, clients, and pharmacies; as well as act as a liaison between pharmaceutical reps and providers. I also oversee all training of medical students and residents and work side-by-side with the office manager to ensure clinic is run smoothly and efficiently. Some of my other duties include, approving and completing all requests for medical documents and/or paperwork needed by clients. Additionally, I work side-by-side with the providers to handle any emergency matters that may occur or help with any other clientele requests during clinic hours and pre-screen clients in the clinic before they see their provider Show less

• 

  Mars Research

  Mar 2016 - Jun 2017

  Research Analyst

  Analyzed and synthesized statistical data to generate actionable items, reports, and presentations. Oversaw all research projects from beginning to end, crafting research proposals for clients, defining business objectives and research methodologies, designing surveys and questionnaires, and supervised a research team of six recruiters. Most notably, managed the data collection, analysis, and interpretation for all projects.

• 

  Kirkland's

  Jun 2017 - Apr 2019

  Managed the marketing and sales analytics team responsible for the comprehensive analyses of marketing campaigns and purchase trends. Most notably, played a key role in the company’s successful rebranding initiative, actively contributing to the development of a comprehensive strategy that enhanced brand identity and improved market visibility. Provided marketing and analytical support to senior management, as well as the development and maintenance of self-service performance dashboards, enhancing the accuracy of marketing KPIs and ROI calculations for effective comparisons. Additionally, led the quantitative and qualitative testing initiatives for innovation marketing strategies.

  • Marketing Specialist

    Jul 2018 - Apr 2019

  • Marketing Analyst

    Jun 2017 - Jul 2018
• 

  The Walt Disney Company

  Apr 2019 - now

  Manage the Marketing Analytics and Insights team for Disneyland Resort in support of 10+ teams across Disney Experiences, with a focus on key initiatives related to Diversity, Equity & Inclusion (DE&I) and Core Audiences. Most notably, play a pivotal role in shaping media spend strategies, resulting in substantial cost optimizations and improved ROI for the organization’s marketing efforts, ultimately contributing to significant financial gains and enhanced overall marketing effectiveness. Led the Marketing Effectiveness team for prominent Disney Signature Experience entities, including Disney Cruise Line, Aulani, Adventures by Disney, and Nat Geo Expeditions. Managed in-market testing, development of comprehensive performance dashboards, and in-depth analyses for a wide range of marketing campaigns. Led the analysis of marketing campaigns across Walt Disney World Florida Resident, Annual Passholder, and Consumer Segment businesses. Worked cross-functionally with a variety of teams and partners to produce actionable insights and recommendations for real-time and future strategic decisions.

  • Manager, Marketing Analytics & Insights

    Jul 2023 - now

  • Analytics & Insights Manager

    Jun 2021 - Dec 2023

  • Sr. Marketing Insights Analyst

    Apr 2019 - Jun 2021