Shruti Ganesan

Experience

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  The Fashion Net, Liwa Stores

  Jul 2012 - Aug 2012

  Fashion Marketing Intern

  Gained experience in fashion marketing and promotion by developing a marketing plan, and creating flyers and social graphics for a campaign

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  Fifth Avenue Retail Pvt. Ltd.

  Jul 2013 - Nov 2013

  Fashion Design Assistant

  Actively involved myself in current projects and collections with the design team. Gained hands on experience with apparel design and graphic design. Visited and observed factories and mills in South India’s largest textile city, Tiruppur. Thoroughly trained and acquired experience as an assistant designer in womenswear, menswear and home furnishings.Created graphic artwork for tees which were produced for the new season.

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  Iconic, The Landmark Group

  Aug 2013 - Aug 2013

  Fashion Buying & Design Intern

  Learnt the entire buying and designing process while working closely with the head kidswear buyer and head kidswear designer

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  Imomom

  Dec 2016 - Feb 2017

  Digital Design Intern

  Edited lookbook photos for a luxury kidswear website, designed social media graphics and learnt the retail aspects for a startup

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  Aqui Technologies LLC

  Mar 2018 - Apr 2018

  UX/UI Designer

  Led the UX/UI process for an Augmented Reality start-up app, which involved building wireframes, prototyping, and creating initial visual designs

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  Toaster

  May 2018 - Feb 2021

  Mid-Sr. Visual Designer, YouTube

  Proficiently created and art directed design deliverables for YouTube; including videos, websites, mobile UX/UI, GIFS, presentations, and visual systems for their local and global marketing

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  Cancel Corona

  Apr 2020 - May 2020

  Visual Designer

  Led visual design for a team of volunteers from all over the world to help with Cancel Corona’s marketing efforts to combat COVID-19 and, created social assets, landing pages, and presentations for outreach and product development

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  Dentacare Centre

  Feb 2021 - Nov 2021

  Sr. Visual/UX Designer

  Spearheaded and executed the redesign of a dental website with strong collaboration with the developer

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  Punchcut

  Jan 2022 - Jan 2023

  Product Designer, Meta

  Crafted and led product design solutions for the future of Meta's business messaging teams for outcomes based metrics. Worked closely with content designers, engineers, researchers and product managers to design and test E2E flows, prototypes and exploratory concepts for near and long-term efforts.

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  Punchcut

  May 2023 - Aug 2023

  Sr. Visual Experience Designer, USAA

  Built personalized and actionable UX/UI solutions for a budgeting tool to improve end-to-end customer experiences, and elevated designs based on user testing and research conducted in-house

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  Punchcut

  Dec 2023 - Feb 2024

  Sr. Visual Experience Designer, Netgear

  Created concept visions for networking hardware using emerging technology within connected homes based on user research and unmet market needs to identify new consumer opportunities

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  Intuit Mailchimp

  Feb 2024 - Jul 2024

  Product Designer

  Drove impactful growth and monetization results through rapid experimentation focused on churn reduction and pricing. Collaborated closely with cross-functional teams and engineers to design user-centric solutions for the cancellation page, GenAI feature pricing, and in-app promotions. Recognized as the Q3 Growth Experimentation Winners for delivering the most successful experiments in reducing churn.