Amanda Arnold

Experience

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  The eM Group

  May 2006 - Aug 2006

  Account Service Intern
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  Gilbreath Communications, Inc.

  Oct 2007 - Jul 2010

  Account Coordinator

  Gilbreath Communications, Inc. is a full-service advertising, graphic design and public relations agency highly skilled in developing integrated strategies and tactics.• Drafted copy and coordinated production of marketing materials for agency clients (includes Houston-Galveston Area Council, Workforce Solutions, The Ensemble Theater, BP America, Shell Supplier Diversity, City of Houston)• Planned, negotiated rates and placed all local and national media buys• Monitored editorial/news coverage for Workforce Solutions and Ready Houston through media clipping services and Google News• Assembled and distributed press kits for Ready Houston, resulting in more than $120,000 in free media• Compiled list of human services locations and sent out direct mail for Summer Jobs for Youth program that placed over 5,000 low-income students into jobs• Maintained database of media contacts to distribute press releases, resulting in major local media coverage for agency clients• Coordinated the production of various promotional items that included: company shirts, tote bags, pens, magnets, flashlights, tire gauges, pop-up banner stands, table covers/runners, playing/trading cards, USB sticks, mugs, note pads and poster holders• Elevated the professional appearance of Workforce Solutions’ HR development seminars through use of electronic invitations, online registration and website archiving Show less

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  Harris County Department of Education

  Jul 2010 - Nov 2015

  Harris County Department of Education supports Harris County by enriching educational opportunities and providing value through services.• Wrote and edited copy for fliers, press releases, articles, reports, website and other marketing projects• Managed HCDE external website content, developing new pages, writing content and monitoring frequently to assure information is accurate and current• Managed and developed content for HCDE Twitter, Facebook, Pinterest and SmugMug accounts• Trained department staff on website content and social media best practices and procedures• Designed employee business cards, stationery, plaques and certificates• Created fillable PDF forms for various divisions within HCDE• Took photos for publications, media distribution, website, presentations and displays, elevating the professional appearance of communications materials• Developed and maintained editorial calendar for department• Created photo sharing site to house photographs for staff to easily navigate, access and download• Served as point-of-contact and coordinated travel, materials delivery and development of promotional items for six Houston-area school districts to attend ExxonMobil’s ‘Let’s Discover Houston’ Expo in Virginia• Spearheaded awareness campaign for internal news portal; campaign included e-blasts, posters and scavenger hunt for employee prizes• Compiled database of local businesses and requested donations for internal news campaign prizes; secured gift card donations from area restaurants as prizes• Instrumental in development of new HCDE website, style guide and web copy; launched in 2014 Show less

  • Communications Coordinator

    Apr 2014 - Nov 2015

  • Communications Specialist

    Jul 2010 - Apr 2014
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  The Parish School

  Nov 2015 - Aug 2021

  Assistant Director of Advancement / Communications Manager

  Responsible for the strategic execution of fundraising and marketing goals of The Parish School and onsite clinic, The Carruth Center, with an emphasis on internal and external communications, advertising and public relations.• Successfully rebranded the school and clinic to address declining enrollment and increase public visibility; included extensive redesign and copy overhaul of admissions and marketing materials; new communication and advertising strategy; and website redesign (spearheaded project with launch in 2016)• Assisted in executing all campus events, including parent and adult education workshops, online auctions, socials and fundraisers (gala, luncheon, spring festival)• Managed school and clinic’s websites, social media accounts, blog and podcast• Led the creation and edited all marketing collateral, email communications, invitations, advertisements, print and electronic newsletters, magazines, annual reports, speeches and presentations• Managed all project timelines with a focus on increasing productivity and operational efficiency; implemented new project management software in 2019• Grew the school’s Facebook account by 170%; launched Instagram (2017) and Twitter (2019)• Photographed and cataloged school and classroom events for marketing materials• Worked closely with the Advancement Director to design school fundraising and marketing plans• Supervised the Advancement and Communications Assistant, interns and volunteers Show less

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  San Antonio Academy of Texas

  Aug 2021 - now

  Director Of Communications